Towards an Omni-Channel Framework for SME Sales and Service in the B2B Telecommunications Industry
| Author: | Robert Heidekrüger, Markus Heuchert, Nico Clever, Jörg Becker |
|---|---|
| Parent Title (English): | Proceedings of the Multikonferenz Wirtschaftsinformatik (MKWI 2018) |
| Place of publication: | Lüneburg, Deutschland |
| Document Type: | Conference Proceeding |
| Language: | English |
| Date of Publication (online): | 2020/09/02 |
| Year of first Publication: | 2018 |
| Provider of the Publication Server: | FH Münster - University of Applied Sciences |
| Release Date: | 2020/09/02 |
| First Page: | 386 |
| Last Page: | 397 |
| Faculties: | Oecotrophologie · Facility Management (OEF) |
| Center for Real Estate & Organization Dynamics | |
| Publication list: | Clever, Nico |
| Licence (German): |  Bibliographische Daten |