Organisational Marketing - Making Use of Linkages and Transfer Potential between Marketing Disciplines.
Author: | Tobias Kesting, Thorsten Kliewe, Nisha Korff, David Serbin |
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ISBN: | ISBN 978-3-658-04 |
Parent Title (English): | Kliewe, Thorsten; Kesting Tobias (Hrsg.) (2014): Moderne Konzepte des organisationalen Marketing. Modern Concepts of Organisational Marketing, Festschrift zum 60. Geburtstag von Prof. Dr. Thomas Baake |
Publisher: | Springer Gabler |
Place of publication: | Wiesbaden |
Document Type: | Part of a Book |
Language: | English |
Year of Completion: | 2014 |
Year of first Publication: | 2014 |
Release Date: | 2019/01/11 |
First Page: | 3 |
Last Page: | 21 |
Faculties: | Wirtschaft (MSB) |
Publication list: | Kesting, Tobias |
Kliewe, Thorsten | |
Korff, Nisha | |
Licence (German): | Bibliographische Daten |