An overview of the concept of marketing orientation in the higher education sector
Author: | V. Galán-Muros, S. Del Barrio-García, T. Luque-Martínez |
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Parent Title (English): | Academic Marketing: the roles of Universities in the Development of Cities and Regions |
Document Type: | Part of a Book |
Language: | English |
Year of Completion: | 2011 |
Year of first Publication: | 2011 |
Release Date: | 2019/01/11 |
Edition: | Lodz University Pres |
Faculties: | Wirtschaft (MSB) |
Publication list: | Galan Muros, Victoria |
Licence (German): | Bibliographische Daten |