TY - RPRT A1 - Weidlich, Tina A1 - Buxel, Holger T1 - Werben mit dem guten Zweck - Akzeptanz karitativer Marketingkonzepte: Ergebnisse einer empirischen Untersuchung am Beispiel Krombacher Regenwaldprojekt und der Aktion Gesundheit für Kinder in Afrika von Actimel/Danone N2 - Mit der steigenden Wichtigkeit von Nachhaltigkeitsaspekten für die Konsumenten gewinnen in jüngster Zeit zunehmend Marketingkonzepte an Bedeutung, die an den Produktverkauf die Unterstützung karitativer Projekte koppeln. Krombacher zeigt Engagement für den Regenwald, Danone/Actimel für die Kinder in Afrika, Procter&Gamble/Wick für den Lebensraum der Eisbären. Projekte mit karitativem Hintergrund und werben mit dem guten Zweck sind im Trend. Doch wie werden solche Projekte und Marketingkampagnen von Seiten der Konsumenten bewertet? Wie glaubwürdig sind diese und haben sie ein positives Kampagnenprofil? Und existiert ein Wunsch von Seiten der Konsumenten nach mehr solcher karitativen Marketingkonzepten? Um diese Fragen zu beantworten, wurde im Sommer/Herbst 2009 eine Befragung von 482 Konsumenten durchgeführt. KW - Marketing KW - Nachhaltigkeit KW - Karitatives Marketing KW - Studie KW - Marketing KW - Nachhaltigkeit KW - Karitatives Marketing KW - Studie Y1 - 2010 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:hbz:836-opus-810 PB - FH Münster ER - TY - JOUR A1 - Corsi, Alessandro A1 - Ankert, Michael A1 - Wicht, Wolfgang T1 - Transaction Banking for Electronic Brokerage - Multi-entity capable provision of execution for the Online Retail Brokerage Segment T2 - Business Information Management, 2 N2 - This article analyses the impacts on the brokerage business of existing market trends. It is here argued that the current situation shows the potential for insourcing offerings in the order routing. T3 - Business Information Management - 2 KW - Online Brokerage KW - Transaction Banking Y1 - 2004 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:hbz:836-opus-239 PB - FH Münster ER - TY - JOUR A1 - Buchholz, Wolfgang T1 - Timing strategies in the internet economy - Conceptual framework, strategic implications and empirical results for European B2B marketplaces T2 - Business Information Management, 4 N2 - This paper deals with the time-to-market in the internet economy. Past and current research on the topic, by and large, aims at market entry as the crucial starting point of a new product's implementation and commercial utilization. Time-to-market, however, goes beyond such an isolated discussion and employs a holistic approach. Also the starting point of innovation and the duration of the innovation process are important parts of the time-to-market concept presented here. Moreover, systematic research on timing has so far focused on traditional businesses. The aim of this paper is to look at the internet economy with the focus on timing strategies. After an introduction to the conceptual framework of time-to-market, this paper will discuss strategic implications of internet-based timing. Here it will focus chiefly on the beginning and the end of the innovation process. Chapter four, then, will exhibit the first results of an empirical study about European B2B-marketplaces with special respect to timing strategies. The paper concludes with an outlook on subject timing and some proposals for future research. T3 - Business Information Management - 4 KW - internet economy KW - timing strategies KW - time-to-market KW - b2b-marketplaces Y1 - 2005 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:hbz:836-opus-252 PB - FH Münster ER - TY - JOUR A1 - Fuchs, D. A1 - Lorek, S. T1 - Sustainable Consumption Governance in a Globalizing World JF - Global Environmental Politics 2:1, February 2002 N2 - The influence of globalization on the sustainability of consumption is a frequent topic in academic and political debates. Despite this, the scientific understanding of this influence and, even more so, of the consequences for governance strategies in pursuit of sustainable consumption are still weak. In this paper, we therefore inquire into the specific channels of the influence of globalization on the sustainability of consumption. Based on our analysis, we develop guidelines for sustainable consumption governance. Y1 - 2002 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:hbz:836-opus-7754 IS - 2:1, February 2002 ER - TY - RPRT A1 - Davey, Todd A1 - Meerman, Arno A1 - Galán Muros, Victoria T1 - Supporting mechanisms in European University-Business Cooperation N2 - This report presents the findings related to the supporting mechanisms of university-business cooperation (UBC) that have been found to exist in Europe. These results derive from a fifteen and a half month study on the cooperation between HEIs1 and public and private organisations in Europe. The study was conducted by the Science-to-Business Marketing Research Centre, Germany (S2BMRC) for the DG Education and Culture at the European Commission (EC) during 2010 and 2011. The main components of the project are in-depth qualitative interviews with 11 recognised UBC experts as well as a major quantitative survey. The survey was translated into 22 languages and sent to all registered European HEIs (numbering over 3,000) in 33 countries during March 2011. Through this, a final sample population of 6,280 academics and HEI representatives was achieved making the study the largest study into cooperation between HEIs and business yet completed in Europe. Further, 30 good practice UBC case studies have been created to provide positive examples of European UBC. KW - European KW - university-business cooperation KW - university KW - business KW - mechanism Y1 - 2012 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:hbz:836-opus-5553 PB - FH Münster ER - TY - RPRT A1 - Buxel, Holger A1 - Sander, Thorsten T1 - Status quo des Innovationsmanagements und Marketings in der Lebensmittelbranche: Ergebnisse einer Unternehmensbefragung T1 - Innovation management and marketing in the food industry: Results of a survey N2 - Der Berichtsband gibt einen Überblick über Ergebnisse einer Befragung von 186 Unternehmen der Lebensmittelwirtschaft/-industrie zum Thema Innovationsmanagement und Marketing (2009). KW - Lebensmittelwirtschaft KW - Lebensmittelindustrie KW - Marketing KW - Innovation KW - Innovationsmanagement KW - Studie KW - Lebensmittelwirtschaft KW - Lebensmittelindustrie KW - Marketing KW - Innovation KW - Innovationsmanagement KW - Studie KW - food industry KW - marketing KW - innovation KW - innovation management KW - survey Y1 - 2009 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:hbz:836-opus-796 PB - FH Münster ER - TY - GEN T1 - Preisgekrönt in den Beruf .Herausragende Diplomarbeiten des Studienjahres 2001/2002 N2 - Herausragende Diplomarbeiten des Studienjahres 2001/2002. KW - Diplomarbeit Y1 - 2002 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:hbz:836-opus-138 PB - FH Münster ER - TY - GEN T1 - Praxisnah in den Beruf. Herausragende Diplomarbeiten des Studienjahres 2000/2001 N2 - In Kooperation mit namhaften Firmen und Institutionen sind im Absolventenjahrgang 2001 wertvolle Diplomarbeiten entstanden, deren Ergebnisse in die dortigen Abläufe nutzbringend integriert wurden. Das zeugt von der fachlichen Kompetenz der Diplomanden. Die hier prämierten "Top Ten" zeichnen sich in besonderer Weise durch ihren Praxis-, Wissenschafts- und Anwendungsbezug aus und werden deshalb bezug geehrt. KW - Diplomarbeit Y1 - 2002 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:hbz:836-opus-121 PB - FH Münster ER - TY - RPRT A1 - Buxel, Holger A1 - Balsing, Alexandra T1 - Nutzung von Bio-Produkten in der Gemeinschaftsverpflegung: Ergebnisse einer Befragung T1 - Usage of organic food in catering: Results of a survey N2 - Der Berichtsband gibt einen Überblick über ausgewählte Ergebnisse einer Befragung zum Thema Bio-Nutzung in der Gemeinschaftsverpflegung (2009). KW - Bio KW - Gemeinschaftsverpflegung KW - Catering KW - Studie KW - Lebensmittelwirtschaft KW - Buxel KW - Bio KW - Gemeinschaftsverpflegung KW - Catering KW - Studie KW - Lebensmittelwirtschaft KW - Buxel Y1 - 2009 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:hbz:836-opus-782 PB - FH Münster ER - TY - JOUR A1 - Wicht, Wolfgang A1 - Sweeney, Brian T1 - Multi-National Electronic Brokerage - Pan-European IT Platform for domestic and cross-border securities business & processing T2 - Business Information Management, 1 N2 - The former bull market has led to developments in the online brokerage industry such as over-capacity, profit-margin pressure, high fixed costs and unprofitable country expansion in the current bear market environment. In order to manage this situation, tactical measures like cost containment programs and closing of international brokerages have been applied. More strategic approaches like order flow consolidation by brokerage franchises, integrated online & branch brokerages and multinational electronic brokerages are valid alternative responses to these developments. This article outlines the Multi-National Electronic Brokerage approach from a strategic, functional, operational and technical perspective. T3 - Business Information Management - 1 KW - Online Brokerage KW - Electronic Banking KW - Transaction Banking Y1 - 2004 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:hbz:836-opus-227 PB - FH Münster ER -