TY - THES A1 - Pross-Löhner, Christiane T1 - "Tue Gutes und rede darüber! Public Relations im Krankenhaus; Kommunikative Herausforderung im Rahmen des Krankenhausmarketings T1 - "Do good and talk about it" Public Relations im Krankenhaus; Communicative challenge within the framework of hospital marketing N2 - Krankenhäuser vollziehen einen Wandel von reinen sozialen Versorgungseinrichtungen zu wirtschaftlichen Dienstleistungsunternehmen. Veränderungen im Gesundheitssystem und in der Gesellschaft führen heutzutage zu einem Wettbewerb zwischen den einzelnen Krankenhäusern. Krankenhäuser müssen Patienten als Kunden sehen, die umworben und gewonnen werden müssen. Sie müssen vehement und kontinuierlich ihre Leistungen und Vorteile gegenüber anderen Krankenhäusern der Öffentlichkeit kommunizieren. Marketing, speziell die Public Relations ist eine Möglichkeit, mit der Öffentlichkeit Kontakt aufzunehmen. Im Rahmen solcher Marketingaktivitäten erweist sich Public Relations als das beste Instrument, da es im Gegensatz zu reinen Werbemaßnahmen nicht mit dem sehr sensiblen und gesetzlich stark reglementierten Bereich des Gesundheitswesens in Konflikt tritt. Die Stützpfeiler der Public Relations sind eine gewissenhafte Weitergabe von Informationen an die relevanten Öffentlichkeiten sowie ein kontinuierlicher vertrauensvoller Dialog mit diesen. Public Relations organisiert die komplexen Kommunikationsbeziehungen nach innen und außen. Voraussetzung für eine erfolgreiche externe Kommunikation ist eine optimal funktionierende interne Kommunikation mit den Mitarbeitern, die als Multiplikatoren das Unternehmensleitbild verinnerlichen und nach außen tragen müssen. Um Public Relations professionell zu etablieren und zu nutzen, bedarf es eines eigenständigen Aufgabenbereiches in der Führungsetage eines Krankenhauses. N2 - Hospitals are undergoing a change from mere social institutions of care to economic service companies. Changes in the public health system and in society lead to competition amongst the hospitals. Hospitals have to regard patients as customers who need to be courted and won. They vehemently and continuously have to communicate their service and advantages in comparison to other hospitals to the public. Marketing, especially Public Relations, is an opportunity to get in contact with the public. Within the framework of such marketing activities Public Relations turns out to be the best instrument, as in contrast to mere advertising campaigns it does not get into conflict with the very sensitive and strictly legally regulated sector of health service. The pillars of Public Relations are a conscientious passing on of information to the relevant public institutions as well as a continuous trusting dialogue with them. Public Relations internally and externally organizes the complex relations of communication. Prerequisite for a successful external communication is a perfectly working internal communication with the members of staff who as disseminators internalize the company philosophy and have to represent it to the outside world. To professionally establish and use Public Relations it takes an independent area of responsibility in the management of a hospital. KW - Öffentlichkeitsarbeit KW - Public Relations KW - Krankenhaus KW - Marketing KW - Dienstleistung KW - Mitarbeiterorientierung KW - Kommunikation KW - Public Relations KW - hospital KW - marketing KW - service KW - staff orientation KW - communication Y1 - 2005 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:hbz:836-opus-575 PB - FH Münster ER - TY - JOUR A1 - Kernebeck, Sven A1 - Holle, Daniela A1 - Pogscheba, Patrick A1 - Jordan, Felix A1 - Mertl, Fabian A1 - Huldtgren, Alina A1 - Bader, Sebastian A1 - Kirste, Thomas A1 - Teipel, Stefan A1 - Holle, Bernhard A1 - Halek, Margareta T1 - A Tablet App– and Sensor-Based Assistive Technology Intervention for Informal Caregivers to Manage the Challenging Behavior of People With Dementia (the insideDEM Study): Protocol for a Feasibility Study JF - JMIR Research Protocols N2 - Despite the enormous number of assistive technologies (ATs) in dementia care, the management of challenging behavior (CB) of persons with dementia (PwD) by informal caregivers in home care is widely disregarded. The first-line strategy to manage CB is to support the understanding of the underlying causes of CB to formulate individualized nonpharmacological interventions. App- and sensor-based approaches combining multimodal sensors (actimetry and other modalities) and caregiver information are innovative ways to support the understanding of CB for family caregivers. The main aim of this study is to describe the design of a feasibility study consisting of an outcome and a process evaluation of a newly developed app- and sensor-based intervention to manage CB of PwD for family caregivers at home. In this feasibility study, we perform an outcome and a process evaluation with a pre-post descriptive design over an 8-week intervention period. The Medical Research Council framework guides the design of this feasibility study. The data on 20 dyads (primary caregiver and PwD) are gathered through standardized questionnaires, protocols, and log files as well as semistructured qualitative interviews. The outcome measures (neuropsychiatric inventory and Cohen-Mansfield agitation inventory) are analyzed by using descriptive statistics and statistical tests relevant to the individual assessments (eg, chi-square test and Wilcoxon signed-rank test). For the analysis of the process data, the Unified Theory of Acceptance and Use of Technology is used. Log files are analyzed by using descriptive statistics, protocols are analyzed by using documentary analysis, and semistructured interviews are analyzed deductively using content analysis. The newly developed app- and sensor-based AT has been developed and was evaluated until July in 2018. The recruitment of dyads started in September 2017 and was concluded in March 2018. The data collection was completed at the end of July 2018. This study presents the protocol of the first feasibility study to encompass an outcome and process evaluation to assess a complex app- and sensor-based AT combining multimodal actimetry sensors for informal caregivers to manage CB. The feasibility study will provide in-depth information about the study procedure and on how to optimize the design of the intervention and its delivery. DERR1-10.2196/11630 Y1 - 2019 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:hbz:836-opus-173274 SN - 1929-0748 VL - 8 SP - e11630 ER - TY - JOUR A1 - Kernebeck, Sven A1 - Holle, Daniela A1 - Pogscheba, Patrick A1 - Jordan, Felix A1 - Mertl, Fabian A1 - Huldtgren, Alina A1 - Bader, Sebastian A1 - Kirste, Thomas A1 - Teipel, Stefan A1 - Holle, Bernhard A1 - Halek, Margareta T1 - A Tablet App– and Sensor-Based Assistive Technology Intervention for Informal Caregivers to Manage the Challenging Behavior of People With Dementia (the insideDEM Study): Protocol for a Feasibility Study (Preprint) JF - JMIR Res Protoc N2 - BACKGROUND Despite the enormous number of assistive technologies (ATs) in dementia care, the management of challenging behavior (CB) of persons with dementia (PwD) by informal caregivers in home care is widely disregarded. The first-line strategy to manage CB is to support the understanding of the underlying causes of CB to formulate individualized nonpharmacological interventions. App- and sensor-based approaches combining multimodal sensors (actimetry and other modalities) and caregiver information are innovative ways to support the understanding of CB for family caregivers. OBJECTIVE The main aim of this study is to describe the design of a feasibility study consisting of an outcome and a process evaluation of a newly developed app- and sensor-based intervention to manage CB of PwD for family caregivers at home. METHODS In this feasibility study, we perform an outcome and a process evaluation with a pre-post descriptive design over an 8-week intervention period. The Medical Research Council framework guides the design of this feasibility study. The data on 20 dyads (primary caregiver and PwD) are gathered through standardized questionnaires, protocols, and log files as well as semistructured qualitative interviews. The outcome measures (neuropsychiatric inventory and Cohen-Mansfield agitation inventory) are analyzed by using descriptive statistics and statistical tests relevant to the individual assessments (eg, chi-square test and Wilcoxon signed-rank test). For the analysis of the process data, the Unified Theory of Acceptance and Use of Technology is used. Log files are analyzed by using descriptive statistics, protocols are analyzed by using documentary analysis, and semistructured interviews are analyzed deductively using content analysis. RESULTS The newly developed app- and sensor-based AT has been developed and was evaluated until July in 2018. The recruitment of dyads started in September 2017 and was concluded in March 2018. The data collection was completed at the end of July 2018. CONCLUSIONS This study presents the protocol of the first feasibility study to encompass an outcome and process evaluation to assess a complex app- and sensor-based AT combining multimodal actimetry sensors for informal caregivers to manage CB. The feasibility study will provide in-depth information about the study procedure and on how to optimize the design of the intervention and its delivery. INTERNATIONAL REGISTERED REPOR DERR1-10.2196/11630 Y1 - 2019 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:hbz:836-opus-173061 VL - 8 IS - 2 ER - TY - JOUR A1 - Kernebeck, Sven A1 - Busse, Theresa Sophie A1 - Ehlers, Jan Peter A1 - Vollmar, Horst Christian T1 - Adhärenz digitaler Interventionen im Gesundheitswesen: Definitionen, Methoden und offene Fragen JF - Bundesgesundheitsblatt - Gesundheitsforschung - Gesundheitsschutz N2 - AbstractMany digital interventions rely on the participation of their users to have a positive impact. In various areas it can be observed that the use of digital interventions is often reduced or fully discontinued by the users after a short period of time. This is seen as one of the main factors that can limit the effectiveness of digital interventions. In this context, the concept of adherence to digital interventions is becoming increasingly important. Adherence to digital interventions is roughly defined as “the degree to which the user followed the program as it was designed,” which can also be paraphrased as “intended use” or “use as it is designed.” However, both the theoretical–conceptual and practical discussions regarding adherence to digital interventions still receive too little attention.The aim of this narrative review article is to shed more light on the concept of adherence to digital interventions and to distinguish it from related concepts. It also discusses the methods and metrics that can be used to operationalize adherence and the predictors that positively influence adherence. Finally, needs for action to better address adherence are considered critically. Y1 - 2021 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:hbz:836-opus-173188 SN - 1436-9990 VL - 64 SP - 1278 EP - 1284 ER - TY - THES A1 - Schwöppe, Anke T1 - Analyse von Unterschieden und Gemeinsamkeiten der pflegerischen Versorgungssituation alter Menschen in Deutschland und den Niederlanden - Möglichkeiten für eine grenzüberschreitende Altenpflege am Beispiel des Euregioprojektes Dinxperlo/Suderwick - T1 - Analysis of distinctions and mutualitys in the caresituation of old people in Germany and the Netherlands - possibilitys for a bordercrossing care for old people on the example of the Euregioproject Dinxperlo/Suderwick- N2 - Das Euregiogebiet Niederlande – Nordrhein-Westfalen bringt als ländliche Grenzregion die Problematik einer überalternden Bevölkerung mit sich. Hilfe- und pflegebedürftige alte Menschen, die in Grenznähe wohnen, können struktur- und systembedingt nicht durch Versorgungsdienstleister jenseits der Grenze betreut werden. Im Rahmen eines Euregioprojektes wird daher eine Wohnsorgezone in deutsch-niederländischer Zusammenarbeit umgesetzt. Damit treffen sowohl Bewohner als auch Pflegefachkräfte sowie Mitarbeiter anderer Berufsgruppen mit unterschiedlichen Sozialisationen, aus zwei Ländern mit unterschiedlicher Entwicklung in der Altenversorgung aufeinander. Die durchgeführte Analyse erfasst beispielhaft unter Berücksichtigung gesetzlicher Vorgaben beider Länder und individueller sowie regionaler Besonderheiten einer deutschen und niederländischen Einrichtung Gemeinsamkeiten und Unterschiede der pflegerischen Versorgungssituation alter Menschen in den Niederlanden und in Deutschland. Trotz weitgehender Übereinstimmungen lassen sich darin Schwerpunkte in der Versorgungssituation eruieren. So steht in den Niederlanden die Autonomie und Individualität des Bewohners und seiner Familie im Vordergrund der Versorgung. In Deutschland dominiert hingegen eine fachwissenschaftlich ausgerichtete Versorgung mit stärkerer Orientierung an internen Qualitätssicherungsmaßnahmen. Diese Schwerpunktsetzung hat wiederum Auswirkungen auf verschiedene Bereiche (z.B. Dokumentation) innerhalb des jeweiligen Versorgungskonzeptes. Basierend auf den erzielten Analyseergebnissen werden die Unterschiede und Gemeinsamkeiten in acht Prinzipien (z.B. Prinzip der Normalität) zusammengeführt, die als Leitfaden zur Entwicklung eines konkreten Versorgungskonzeptes für die grenzüberschreitende Versorgungseinrichtung dienen können. N2 - Als landelijk grensgebied brengt het Euregiogebied Nederland-Nordrhein-Westfalen de problematiek van een vergrijsde bevolking met zich mee. Ouderen, die verpleging of verzorging behoeven en in de grensstreek wonen, kunnen door de systemen en structuren waarvan men afhankelijk is, niet door dienstverlenenden aan de andere kant van de grens, verzorgd worden.In het kader van een Euregioproject werd daartoe een woonzorgzone in een Nederlands-Duitse samenwerking omgezet waardoor zowel bewoners als verpleeghulpen en medewerkers uit andere beroepsgroepen met een verschillende socialisatie, uit twee landen, en met een verschillende ontwikkeling in de bejaardenzorg, elkaar ontmoeten. De uitgevoerde analyse omvat in dit voorbeeld , met in achtneming van de wettelijke bepalingen van beide landen en de individuele en regionale verschillen, een Nederlands-Duitse vergelijking van de verschillen en overeenkomsten van de opzet voor een verpleegzorgsituatie voor ouderen. Ondanks verregaande overeenkomsten zijn hierin thema’s in de verzorgsituatie te benoemen. Zo staan in Nederland de autonomie en de individualiteit van de bewoner en zijn familie op de voorgrond bij de verzorging. In Duitsland daarentegen domineert een vakwetenschappelijke uitgevoerde verzorging met een sterke orientering op kwaliteits-borgingssystemen. Het duiden van dit thema heeft vervolgens zijn uitwerkingen op verschillende gebieden binnen het huidige verzorgingsconcept. Gebaseerd op de analyseresultaten worden de verschillen en de overeenkomsten tot acht gebieden samengebracht (bijvoorbeeld het principe van de „Normalitat“) die als leidraad voor de ontwikkeling van een concreet verzorgingsconcept voor een grensoverstijgende verzorgingsinstelling kunnen dienen. KW - Grenzüberschreitende Kooperation KW - Internationale kommunale Zusammenarbeit KW - Stationäre Altenpflege KW - Altenpflege KW - Altenpflegeheim KW - Betreutes Wohnen KW - niederländische Altenpflege KW - deutsch-niederländische Zusammenarbeit KW - Euregio KW - care KW - bordercrossing care KW - cooperation KW - retirement home Y1 - 2005 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:hbz:836-opus-582 PB - FH Münster ER - TY - CHAP A1 - Löcherbach, Peter T1 - Anhang zum Studienbrief Case-Management-Ansätze: Werkzeugkoffer für das CM T2 - Werkzeugkoffer für das CM Y1 - 2014 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:hbz:836-opus-6936 PB - FH Münster ER - TY - CHAP A1 - Schwermann, Meike T1 - Anhang zum Studienbrief Grundlagen der Pflege B: Schmerz und Schmerzmanagement T2 - Grundlagen der Pflege B: Schmerz und Schmerzmanagement N2 - Inhalt: Tabelle 1: Anerkennungsgrundlage aus der GK/K P Y1 - 2014 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:hbz:836-opus-7690 PB - FH Münster ER - TY - JOUR A1 - Busse, Theresa Sophie A1 - Nitsche, Julia A1 - Kernebeck, Sven A1 - Jux, Chantal A1 - Weitz, Jürgen A1 - Ehlers, Jan P. A1 - Bork, Ulrich T1 - Approaches to Improvement of Digital Health Literacy (eHL) in the Context of Person-Centered Care JF - International Journal of Environmental Research and Public Health N2 - The skills, knowledge and resources to search for, find, understand, evaluate and apply health information is defined as health literacy (HL). If individuals want to use health information from the Internet, they need Digital Health Literacy (eHL), which in addition to HL also includes, for example, media literacy. If information cannot be found or understood by patients due to low (e)HL, patients will not have the opportunity to make informed decisions. In addition, many health apps for self-management or prevention also require (e)HL. Thus, it follows that active participation in healthcare, in terms of Person-Centered Care (PCC) is only possible through (e)HL. Currently, there is a great need to strengthen these competencies in society to achieve increased empowerment of patients and their health. However, at the same time, there is a need to train and improve competencies in the field of healthcare professionals so that they can counsel and guide patients. This article provides an overview with a focus on HL and eHL in healthcare, shows the opportunities to adapt services and describes the possible handling of patients with low (e)HL. In addition, the opportunities for patients and healthcare professionals to improve (e)HL are highlighted. Y1 - 2022 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:hbz:836-opus-173115 SN - 1661-7827 VL - 19 SP - 8309 ER - TY - JOUR A1 - Kernebeck, Sven A1 - Kramer, Ursula A1 - Redaelli, Marcus A1 - Vollmar, Horst Christian T1 - Bewerten, aber wie? – Kriterien für die Evaluation und das Reporting von Studien zu Gesundheits- und Medizin-Apps JF - Monitor Versorgungsforschung Y1 - 2021 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:hbz:836-opus-173256 VL - 14 IS - 2 ER - TY - JOUR A1 - Manietta, Christina A1 - Purwins, Daniel A1 - Reinhard, Anneke A1 - Feige, Melanie A1 - Knecht, Christiane A1 - Alpers, Birgit A1 - Roes, Martina T1 - Contextualizing the results of an integrative review on the characteristics of dementia‑friendly hospitals: a workshop with professional dementia experts JF - BMC Geriatrics Y1 - 2023 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:hbz:836-opus-172088 VL - 23:678 SP - 1 EP - 17 ER -