TY - JOUR A1 - Auschner, E. A1 - Laumann, M. A1 - Gröschke, D. T1 - Towards Understanding and Fostering Intercultural Competence within Double Degree Programs JF - Journal of the Australia and New Zealand Student Services Association Y1 - 2015 VL - 45 SP - 1 EP - 11 ER - TY - GEN A1 - Auschner, Eika T1 - Intercultural Competence in Higher Education: Fostering IC development though international group works in a double-degree program?, Konferenz der International Academy of Intercultural Research am 29. Juli 2015 in Bergen/Norwegen Y1 - 2015 ER - TY - GEN A1 - Auschner, Eika T1 - Latin American Students in Germany: Integration and Development of Intercultural Competence in Double Degree Programs, Latin American Studies Association (LASA) am 28. Mai 2015 in San Juan, Puerto Rico Y1 - 2015 ER - TY - GEN A1 - Baaken, Thomas T1 - "Internationale Marktforschung im Maschinen- und Anlagenbau - Herausforderungen und Lösungen", Vortrag im VDMA-Ausschuss Marketing, zu Gast bei Bernd Münstermann GmbH & Co. KG, am 16.09.2015 in Telgte, Deutschland Y1 - 2015 ER - TY - GEN A1 - Baaken, Thomas T1 - "Business Model Creation and Business Model Canvas", presentation within the FP7 project "FP4BATIW project - Fostering partnerships for the implementation of best available technologies & management in the Mediterranean" am 27.10.2015 in Tunis/Susah, Tunisia Y1 - 2015 ER - TY - GEN A1 - Baaken, Thomas T1 - "How to get Universities closer to Markets", presentation on the "HEInnovate Workshop", European Commission, held at: TechnologieTranserAgentur, Münster University of Applied Sciences, am 29.10.2015 in Münster, Deutschland Y1 - 2015 ER - TY - GEN A1 - Baaken, Thomas T1 - "Linking academia and business through entrepreneurship education - the win-win-win benefits of integrating company projects in teaching", Key Note on the CIAKLII "Creativity meets Business Conference - Entrepreneurial Thinking and Acting in Creative Industries", hosted by ifm, am 26.11.2015 in Cologne, Deutschland Y1 - 2015 ER - TY - GEN A1 - Baaken, Thomas T1 - "Hybride Wertschöpfung - Potenziale innovativer Geschäftsmodelle durch Produkt-Service-Integration", Vortrag auf dem Workshop PUSH - Erfolg durch Produkt-Service Kombinationen, am 28.01.2015 im Stadtschloss Coesfeld, Deutschland Y1 - 2015 ER - TY - GEN A1 - Baaken, Thomas T1 - "New Frontiers of University-Industry Interaction", Gastvortrag an der University of Messina, am 03.02.2015 in Messina, Italien Y1 - 2015 ER - TY - GEN A1 - Baaken, Thomas T1 - "Mehr Effizienz im Touchpoint-Management - Das Touchpoint Radar", Eröffnungsvortrag auf der Tagung "CMO Summit Heise Media: Marketing 3.0 - multimedial, emotional und vernetzt", bei Heise Media, am 18.06.2015 in Hannover, Deutschland Y1 - 2015 ER - TY - GEN A1 - Baaken, Thomas T1 - "How entrepreneurial universities get their competencies and knowledge closer to market", Key note Vortrag auf der Konferenz "An entrepreneurial university and its role in the regional Triple Helix model" der Triple Helix Gesellschaft, am 19.06.2015 an der Universität Bialystok in Bialystok, Poland Y1 - 2015 ER - TY - GEN A1 - Baaken, Thomas T1 - "The STP-Strategy - Segmenting, Targeting, Positioning - in the Marketing of Science", presentation in the "Science Marketing" track on UIIN 2015 UNIVERSITY-INDUSTRY INTERACTION CONFERENCE, am 26.06.2015 in Berlin, Deutschland Y1 - 2015 ER - TY - GEN A1 - Baaken, Thomas T1 - "What B2C Marketing can learn from B2B Marketing and vice versa", Dinner speech at MarketingBEEF (Meet&Meat) für Zerenko Industrial Branding im Restaurante Rosso am 03.09.2015 in Linz, Austria Y1 - 2015 ER - TY - JOUR A1 - Baaken, Thomas A1 - Kiel, Bert A1 - Kliewe, Thorsten T1 - Real World Projects with Companies Supporting Competence Development in Higher Education JF - International Journal of Higher Education Y1 - 2015 U6 - http://dx.doi.org/10.5430/ijhe.v4n3p129 VL - 4 IS - 3 SP - 129 EP - 139 ER - TY - GEN A1 - Baaken, Thomas A1 - von Hagen, Friederike T1 - "Tools and approaches in S2B Marketing to market research findings", presentation within the FP7 project "FP4BATIW project - Fostering partnerships for the implementation of best available technologies & management in the Mediterranean" am 26.10.2015 in Tunis/Susah, Tunisia Y1 - 2015 ER - TY - BOOK A1 - Badillo-Vega, Rosalba A1 - Galán-Muros, Victoria A1 - Raesfeld, Lydia A1 - Baaken, Thomas A1 - Rossano-Rivero, Sue A1 - Villarreal-Castro, Milton T1 - Change to Success: Case Studies of Latin American Universities on Solutions for Promoting Innovation in Knowledge and Technology Transfer Y1 - 2015 SN - 978-3-8309-3319-9 PB - Waxmann CY - Münster ET - 1. Aufl ER - TY - CHAP A1 - Balz, Ulrich T1 - Börse T2 - Johannes Eurich u.a. Evangelisches Soziallexikon Y1 - 2015 SN - 978-3-17-026960-6 PB - Kohlhammer CY - Stuttgart ET - 9. ER - TY - CHAP A1 - Brenner, Markus A1 - Coners, André A1 - Matthies, Benjamin T1 - Process Capital as Strategic Success Factor T2 - Handbook on Business Process Management Y1 - 2015 U6 - http://dx.doi.org/10.1007/978-3-642-45103-4 SP - 133 EP - 152 ER - TY - GEN A1 - Buchholz, Wolfgang A1 - Grawe, Thomas A1 - Lührmann, Matthias T1 - How to apply buyer-supplier-supplier relationships for defining sourcing strategies. 24th Annual International Purchasing and Supply Education and Research Association (IPSERA) Conference: "Preparing for new competitive challenges". Amsterdam, Netherlands. 29. March -1. April 2015 Y1 - 2015 ER - TY - JOUR A1 - Buchmüller, Christoph T1 - Das nicht eingetragene Gemeinschaftsgeschmacksmuster – Aktuelle Entwicklungen in Rechtsprechung und Literatur JF - Gewerblicher Rechtsschutz und Urheberrecht KW - Geschmacksmuster Y1 - 2015 SN - 0016-9420 VL - 2015 IS - Heft 7 SP - 629 EP - 633 ER -