TY  - CHAP
A1  - Kesting, Tobias
A1  - Gerstlberger, Wolfgang
T1  - Industry-University Collaboration from the Point of View of Companies as Research Customers - An international Survey of textile and textile-related Industries in Germany, Belgium and the Netherlands
T2  - Proceedings of the 18th International Product Development Management Conference "Innovate through Design", June 6-7, 2011, Delft, The Netherlands
Y1  - 2011
SN  - 1998-7374
SP  - S. 1
EP  - 20
CY  - Delft
ER  - 
TY  - CHAP
A1  - Baaken, Thomas
A1  - von Hagen, Friederike
A1  - Raesfeld, Lydia
A1  - Loyoal, Pontigo
A1  - Patricia, América
T1  - Identifying University Customers and Partners via Science Marketing - a report on a real life case of UAEH in Mexico
T2  - Badillo Vega, Rosalba; Raesfeld, Lydia; Villalvazo Naranjo, Juan; Baaken, Thomas (Ed.), La vinculación de las instituciones de educación superior con su entorno económico en el contexto internacional
Y1  - 2011
SP  - 188
EP  - 207
CY  - Pachuca, Mexiko
ET  - 1
ER  - 
TY  - CHAP
A1  - Galán-Muros, V.
A1  - Barrio-García, Del
T1  - Students' Perceived Value of Higher Education in Spain: a methodological approach.
T2  - Proceedings book of Spanish National Marketing Conference
Y1  - 2011
SN  - 978-84-7356-796-1
PB  - AEMARK
CY  - Castellón
ER  - 
TY  - CHAP
A1  - Galán-Muros, V.
A1  - Del Barrio-García, S.
A1  - Luque-Martínez, T.
T1  - An overview of the concept of marketing orientation in the higher education sector
T2  - Academic Marketing: the roles of Universities in the Development of Cities and Regions
Y1  - 2011
ET  - Lodz University Pres
ER  - 
TY  - CHAP
A1  - Galán-Muros, V.
A1  - Garzon-Bello, I.
A1  - Gonzalez-Andrades, M.
T1  - The Modernization Agenda of European Higher Education Institutions: The professionalization of Higher Education Management.
T2  - Proceedings Book of International Conference on Education and New Learning Technologies
Y1  - 2011
SN  - 978-84-615-0441-1
PB  - IATED
CY  - Barcelona
ER  - 
TY  - CHAP
A1  - Galán-Muros, V.
A1  - Del Barrio-García, S.
A1  - Luque-Martínez, T.
T1  - Strategic Marketing of Higher Education Institutions: Missions' and Customers' Identification
T2  - Proceeding book of European Marketing Academy Conference (EMAC)
Y1  - 2011
SN  - 978-961-240-211-2
CY  - Ljubljana
ER  -