TY - CHAP A1 - Baaken, Thomas A1 - Plewa, Carolin A1 - Quester, Pascale T1 - Organisational Culture Differences and Market Orientation: An Exploratory Study of Barriers to University-Industry Relationships T2 - Organisational Culture Differences and Market Orientation: An Exploratory Study of Barriers to University-Industry Relationships Y1 - 2006 ER - TY - JOUR A1 - Plewa, Carolin A1 - Quester, Pascale A1 - Baaken, Thomas T1 - Relationship Marketing and University-Industry Linkages: A conceptual framework JF - Marketing Theory Y1 - 2005 SN - 1470-5931 VL - 5 IS - 4 SP - 40 EP - 50 ER - TY - GEN A1 - Baaken, Thomas A1 - Plewa, Carolin A1 - Quester, Pascale T1 - Science Marketing: Best Practice, Research Agenda and a Conceptual Framework, Vortrag auf dem 12th Biennial World Marketing Congress am 06.-09.07.2005 in Münster Y1 - 2005 ER - TY - GEN A1 - Plewa, Carolin A1 - Quester, Pascale A1 - Baaken, Thomas T1 - Marketing Orientation in University-Industry Linkages, Australian & New Zealand Marketing Academy Conference am 29.11.-01.12.2004 in Wellington, Neuseeland Y1 - 2004 ER -