TY  - CHAP
A1  - Baaken, Thomas
T1  - "Technologiemarketing" und "Science Marketing"
T2  - Sommerlatte, Tom; Braun, Michael; Achatz, Reinhold (Hrsg.): "Technologie- und Innovationsmanagement"
Y1  - 2012
SN  - 3939707805
SP  - S. 319
EP  - 320, 358
PB  - Symposium Publishing
CY  - Düsseldorf
ET  - 1
ER  - 
TY  - RPRT
A1  - Davey, Todd
A1  - Baaken, Thomas
A1  - Galán Muros, Victoria
A1  - Meerman, Arno
T1  - Barriers and Drivers in European University-Business Cooperation
N2  - This report presents the findings related to the barriers and drivers of university-business cooperation (UBC) that have been found to exist in Europe. These results derive from a fifteen and a half month study on the cooperation between higher education institutions1 (HEIs) and public and private organisations in Europe. The study was conducted by the Science-to-Business Marketing Research Centre, Germany (S2BMRC) for the DG Education and Culture at the European Commission (EC) during 2010 and 2011. The main components of the project are in-depth qualitative interviews with 11 recognised UBC experts as well as a major quantitative survey. The survey was translated into 22 languages and sent to all registered European HEIs (numbering over 3,000) in 33 countries during March 2011. Through this, a final sample population of 6,280 academics and HEI representatives was achieved, making the study the largest study into cooperation between HEIs and business yet completed in Europe. Further, 30 good practice UBC case studies have been created to provide positive examples of European UBC.
KW  - European
KW  - university-business cooperation
KW  - university
KW  - business
KW  - barriers
Y1  - 2012
U6  - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:hbz:836-opus-5568
PB  - FH Münster
ER  - 
TY  - BOOK
A1  - Baaken, Thomas
A1  - Kesting, Tobias
A1  - Kliewe, Thorsten
A1  - Pörner, Ronald
T1  - Business-to-Business-Kommunikation. Neue Entwicklungen im B-to-B-Marketing, 2., völlig neu bearbeitete und wesentlich erweiterte Auflage
Y1  - 2012
SN  - 978-3-503-14139-5
PB  - Erich Schmidt
CY  - Berlin
ET  - 2
ER  - 
TY  - JOUR
A1  - Baaken, Thomas
A1  - Kliewe, Thorsten
T1  - Creativity Techniques using Online Facilities - Experimental research on international creativity sessions via Internet
JF  - International Journal of Business and Social Science
Y1  - 2012
VL  - 3
IS  - 1
SP  - 165
EP  - 172
ER  - 
TY  - GEN
A1  - Baaken, Thomas
T1  - Cross-Border Technology Transfer, Vortrag auf der 2nd German-Russian Day of Knowledge and Technology Transfer "Innovationstream - Pipline for Knowledge and Technology Transfer", INP Greifswald, am 24.05.2012 in Greifswald
Y1  - 2012
ER  - 
TY  - CHAP
A1  - Baaken, Thomas
A1  - Korff, Nisha
A1  - Zech, Thorsten
T1  - Emotionen im B-to-B Marketing
T2  - Baaken, Thomas; Kesting, Tobias; Kliewe, Thorsten; Pörner, Ronald (Hrsg.): Business-to-Business-Kommunikation. Neue Entwicklungen im B-to-B-Marketing
Y1  - 2012
SN  - 978-3-503-14139-5
SP  - 303
EP  - 321
PB  - Erich Schmidt
CY  - Berlin
ET  - 2
ER  - 
TY  - GEN
A1  - Baaken, Thomas
T1  - Insights and Results of a Recent Study on University-Business Cooperation (UBC) in Europe, Vortrag auf der Konferenz VI International Forum from Science to Business am 17.05.2012 in St. Petersburg, Russland
Y1  - 2012
ER  - 
TY  - GEN
A1  - Baaken, Thomas
T1  - International Marketing Research- Options and Benefits, Vortrag im MBA Programme der Christ University Bangalore am 09.03.2012 in Bangalore, Indien
Y1  - 2012
ER  - 
TY  - GEN
A1  - Plewa, Carolin
A1  - Korff, Nisha
A1  - Baaken, Thomas
A1  - Macpherson, Gregory
T1  - Interrelationships between Dynamic Success Factors in University-Industry Linkages, Vortrag auf der 11th International Conference on Science-to-Business Marketing and 5th FinPin Conference "Entrepreneurial Universities" am 27.04.2012 in Münster
Y1  - 2012
ER  - 
TY  - GEN
A1  - Baaken, Thomas
T1  - La vinculación de las instituciones de educación superior con su entorno económico en el contexto internacional Alemania, Centroamérica y México, Buchpräsentation an der Tecnológico de Costa Rica am 20.08.2012 in San José/Cartago, Costa Rica
Y1  - 2012
ER  -