TY - CHAP A1 - Morgret, Linda A1 - Feldmann, Carsten A1 - Matthies, Benjamin T1 - Value Driver Trees for KPI-Based Decision Analytics: Process Performance in the Order-to-Delivery Process T2 - Proceedings of the 57th Hawaii International Conference on System Sciences (HICSS) Y1 - 2024 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:hbz:836-opus-175131 UR - https://hdl.handle.net/10125/106547 SN - 978-0-9981331-7-1 ER - TY - CHAP A1 - Feldmann, Carsten A1 - Dreyer, Marlen A1 - Kaupe, Victor ED - Christoph, Glock ED - Eric, Grosse T1 - Assistance Systems in Manual Order Picking – A comprehensive Overview of Pick-by-X Systems T2 - Warehousing 5.0 - Managing the transition from techno-focused to human-value-centric intralogistics Y1 - 2024 SN - 979-8-873704-35-4 SP - 115 EP - 130 CY - Darmstadt, Saarbrücken ER - TY - THES A1 - Harnisch, Selina T1 - The Power of Personality: The Impact of Personality- Tailored Campaigns on Affecting Purchasing Decisions Among Gen Z N2 - The urge for personalisation and the rise of technological advancements in the 21st century is pushing for more innovative marketing strategies. As such, this dissertation examines the impact of personality-tailored campaigns (PTC) and how it affects purchasing decisions among Generation Z, focusing on theoretical and practical implications. A conceptual framework for the process of personality-tailored marketing has been developed to provide tangible value for businesses of various industries in particular the fragrance, smartphone, and food industry. KW - Personalised Marketing KW - Personality-Tailored Marketing KW - Personality Tests KW - Purchasing Decisions KW - Generation Z Y1 - 2024 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:hbz:836-opus-177534 ER - TY - JOUR A1 - Feldmann, Carsten T1 - Automizing Administrative Processes with Robotic Process Automation: The RPA Handbook JF - Survey of Tools for Software Engineering - United Innovations. Hrsg. Gerd Große Y1 - 2024 UR - https://www.software-innovations.eu/software-survey-1-2024/ IS - 1/24 SP - 28 EP - 31 ER - TY - CHAP A1 - Appelhans, Hendrik A1 - Feldmann, Carsten A1 - Borgmann, Christopher T1 - Sensor-Based Analysis of Manual Processes in Production and Logistics: Motion-Mining versus Lean Tools T2 - International Conference on Dynamics in Logistics. Michael Freitag, Aseem Kinra, Herbert Kotzab, Nicole Megow (Eds.) Y1 - 2024 SN - 978-3-031-56826-8 U6 - http://dx.doi.org/10.1007/978-3-031-56826-8_18 SP - 235 EP - 248 PB - Springer Nature Switzerland CY - Cham ER - TY - JOUR A1 - Matthies, Benjamin T1 - Toward a notation for modeling value driver trees: Classification development and research agenda JF - Journal of Corporate Accounting & Finance Y1 - 2024 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:hbz:836-opus-178861 SP - 1 EP - 28 ER - TY - JOUR A1 - Blömker, Jan A1 - Albrecht, Carmen-Maria T1 - Psychographic segmentation of multichannel customers: investigating the influence of individual differences on channel choice and switching behavior JF - Journal of Retailing and Consumer Services N2 - This study investigates the role of individual differences in channel choice and switching behavior in a multichannel environment using latent class analysis on data from 1512 customers. Psychographic variables from five domains (risk attitudes, cognitive ability, motivation, personality, and decision-making style) serve as covariates for multichannel customer behavior. We identify six segments that differ significantly on six psychographic variables (readiness to take risks, need for cognition, autotelic and instrumental need for touch, and rational and intuitive decision-making styles). The results advance the theory-building of multichannel customer behavior and present insights for proactively managing customer journeys of distinct segments. KW - Multichannel customer behavior KW - Customer journey KW - Individual differences Y1 - 2024 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:hbz:836-opus-178965 VL - 79 SP - 1 EP - 17 ER - TY - CHAP A1 - Bumann, Melina A1 - Wasserman, Michael T1 - Engaging intentionally disconnected workers: what can HR managers in facilities with workplace personal technology bans do? T2 - Research Handbook on Human Resource Management and Disruptive Technologies. Hrsg. Tanya Bondarouk, Jeroen Meijerink N2 - An important, often overlooked group of workers that HR managers have trouble reaching are those intentionally disconnected from personal digital devices. That is, workers in manufacturing facilities, distribution centers, secure areas, or locations where employers ban workers from bringing their own devices. We explore the engagement problem for these intentionally disconnected workers. We outline a disruptive HR strategy in these work contexts. We then focus on implementation, testing a simple digital platform prototype that can serve as an entry for existing, disruptive HR management engagement tools (e.g. chatbots, HR analytics) in these settings. Our exploratory findings suggest engagement is a problem for these workers and these simple tools can be an effective strategy to help HR managers improve engagement. We conclude that simple digital solutions aimed at engaging this underserved segment of the workforce can have disruptive yet positive effects for workers, HR managers and shareholders. KW - Engagement; Distribution centers; Workplace technology bans; Information design; Disruptive strategies; Human resource management Y1 - 2024 SN - 9781802209235 U6 - http://dx.doi.org/10.4337/9781802209242.00021 SP - 152 EP - 165 PB - Edward Elgar ER - TY - JOUR A1 - Hay, Ginea A1 - Korwisi, Beatrice A1 - Lahme-Hütig, Norman A1 - Rief, Winfried A1 - Barke, Antonia T1 - Clinicians diagnosing virtual patients with the classification algorithm for chronic pain in the ICD-11 (CAL-CP) achieve better diagnoses and prefer the algorithm to standard tools: An experimental validation study JF - European Journal of Pain Y1 - 2024 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:hbz:836-opus-179147 SP - 1 EP - 15 ER - TY - JOUR A1 - Coners, André A1 - Matthies, Benjamin A1 - Vollenberg, Carolin A1 - Koch, Julian T1 - Data Skills for Everyone! (?)–An Approach to Assessing the Integration of Data Literacy and Data Science Competencies in Higher Education JF - Journal of Statistics and Data Science Education Y1 - 2024 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:hbz:836-opus-179659 SP - 1 EP - 26 ER -