TY  - CHAP
A1  - Sohn, Stefanie
A1  - Kesting, Tobias
A1  - Paslick, Anne
T1  - Die Relevanz emotionaler Aspekte in der B-to-B-Kommunikation am Beispiel einer Konferenz
T2  - Baaken, Thomas; Kesting, Tobias; Kliewe, Thorsten; Pörner, Ronald (Hrsg.): Business-to-Business Kommunikation. Neue Entwicklungen im B-to-B-Marketing
Y1  - 2012
SN  - 978-3503141395
SP  - S. 323
EP  - 345
PB  - Erich Schmidt Verlag
CY  - Berlin
ET  - 2., völlig neu bearb
ER  - 
TY  - JOUR
A1  - Rossano-Rivero, Sue
A1  - Meerman, Arno
A1  - Kesting, Tobias
A1  - Baaken, Thomas
T1  - The Relevance of Problem-based Learning for Policy Development in University-Business Cooperation
JF  - European Journal of Education
Y1  - 2016
U6  - http://dx.doi.org/10.1111/ejed.12168
VL  - 51
IS  - 1
SP  - 40
EP  - 55
ER  - 
TY  - GEN
A1  - Rossano-Rivero, Sue
A1  - Kesting, Tobias
A1  - Wakkee, Ingrid
T1  - The role of networking style with respect to entrepreneurial behaviour of academics, Vortrag auf der 2016 UIIN Conference des University Indus-try Innovation Network (01.-03.06.2016) am 03.06.2016 in Amsterdam, Niederlande.
Y1  - 2016
ER  - 
TY  - CHAP
A1  - Plewa, Carolin
A1  - Rampersad, Giselle
A1  - Troshani, Indrit
A1  - Kesting, Tobias
T1  - Improving Innovation Process Performance and Service Quality in Innovation Networks
T2  - Plewa, Carolin; Conduit, Jodie (Hrsg.): Making a Difference Through Marketing: A Quest for Diverse Perspectives
Y1  - 2016
SN  - 978-981-10-0462-9
SP  - S. 267
EP  - 282
PB  - Springer Science+Business Media
CY  - Singapore
ET  - 1
ER  - 
TY  - JOUR
A1  - Pavlin, Samo
A1  - Kesting, Tobias
A1  - Baaken, Thomas
T1  - Guest Editors des European Journal of Education: Integrating Higher Education and University-Business Cooperation: synergies, potential and challenges
JF  - European Journal of Education
Y1  - 2016
SN  - 1465-3435
VL  - 51
IS  - 1
ER  - 
TY  - JOUR
A1  - Pavlin, Samo
A1  - Kesting, Tobias
A1  - Baaken, Thomas
T1  - University-Business Cooperation in Europe - Making Opportunities out of Challenges and Deriving Policy Implications
JF  - European Journal of Education
Y1  - 2015
SN  - 1465-3435
VL  - 50
IS  - 4
ER  - 
TY  - BOOK
A1  - Pavlin, Samo
A1  - Kesting, Tobias
A1  - Baaken, Thomas
T1  - Integrating higher education and university-business cooperation: synergies, potential and challenges
Y1  - 2016
SN  - 0141-8211
VL  - 51(1)
PB  - Inderscience
CY  - Genf
ET  - 1
ER  - 
TY  - JOUR
A1  - Pavlin, Samo
A1  - Kesting, Tobias
A1  - Baaken, Thomas
T1  - An Integrative View on Higher Education and University-Business Cooperation in the Light of Academic Entrepreneurship
JF  - European Journal of Education
Y1  - 2016
SN  - 0141-8211
VL  - 51
IS  - 1
SP  - 3
EP  - 9
ER  - 
TY  - GEN
A1  - Korff, Nisha
A1  - Kesting, Tobias
A1  - Gerstlberger, Wolfgang
T1  - Market Segmentation in University-Industry Technology Transfer, Vortrag auf Vortrag auf der T2S Technology Transfer Conference 2011 "Technology Transfer in a Global Economy" (22.-23.09.2011) am 22.09.2011 in Augsburg.
Y1  - 2011
ER  - 
TY  - CHAP
A1  - Kliewe, Thorsten
A1  - Marquardt, Philipp
A1  - Kesting, Tobias
T1  - Marketing in der Beratungsbranche: Ausgewählte Instrumente zur Vermarktung einer innovativen Dienstleistung
T2  - Baaken, Thomas; Höft, Uwe; Kesting, Tobias (Hrsg.): Marketing für Innovationen. Wie innovative Unternehmen die Bedürfnisse ihrer Kunden erfüllen
Y1  - 2010
SN  - 978-3938363423
SP  - S. 251
EP  - 276
PB  - Harland Media
CY  - Lichtenberg (Odw.)
ET  - 1. Aufl.
ER  -