TY - BOOK A1 - Albrecht, Carmen-Maria A1 - Blömker, Jan A1 - Klütz, Anna-Marie T1 - Ernsting’s family Fashion-Retail-Studie: Eine Bestandsaufnahme des Modeeinkaufs- und -konsumverhaltens in Pandemiezeiten N2 - Die Ernsting‘s family Fashion-Retail-Studie analysiert das Kaufverhalten deutscher Verbraucher*innen in der Modebranche. Neben der Darstellung des Status quo sollen über mehrere Erhebungszeitpunkte zukünftig Veränderungen in den Kauf- und Konsumgewohnheiten erfasst werden. Zusätzlich wird ein aktuelles Thema in einer Deep-Dive-Studie vertieft. Neben den Themen Nachhaltigkeit und innovative Technologien im Handel befasst sich die erste Ausgabe der Fashion-Retail-Studie mit den Auswirkungen der Coronavirus-Pandemie auf das Einkaufs- und Konsumverhalten der Verbraucher*innen. Die Deep-Dive-Studie untersucht zudem, wie Kund*innen das Verkaufspersonal mit Mund-Nasen-Bedeckungen wahrnehmen. KW - Fashion KW - Fashion Retailing KW - Modebranche KW - Konsumverhalten KW - Pandemie Y1 - 2021 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:101:1-2021072808423118897309 SN - 978-3-947263-26-4 PB - FH Münster University of Applied Sciences CY - Münster ER - TY - BOOK A1 - Albrecht, Carmen-Maria A1 - Klütz, Anna-Marie A1 - Blömker, Jan T1 - Ernsting’s family Fashion-Retail-Studie: Entwicklungen im Modeeinkaufs- und -konsumverhalten in Zeiten zunehmender technologischer Vernetzung und geopolitischer Krisen N2 - Die Ernsting’s family Fashion-Retail-Studie analysiert das Kaufverhalten deutscher Verbraucher*innen in der Modebranche. Neben der Darstellung des Status quo werden über mehrere Erhebungszeitpunkte Veränderungen in den Kauf- und Konsumgewohnheiten erfasst. Zusätzlich wird ein aktuelles Thema in einer Deep-Dive-Studie vertieft. Vor dem Hintergrund geopolitischer Krisen und steigender Inflation betrachtet die zweite Ausgabe Veränderungen im Kauf- und Konsumverhalten, im Umgang mit Nachhaltigkeit und in den Reaktionen auf den zunehmenden Einfluss neuer Technologien unter deutschen Verbraucher*innen in der Modebranche. Zudem untersucht die Deep-Dive-Studie, ob psychografische Merkmale von Konsument*innen ihr individuelles Shoppingverhalten über die Customer Journey hinweg beeinflussen. KW - Fashion KW - Fashion Retailing KW - Konsumverhalten KW - Modebranche KW - Krisen Y1 - 2022 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:hbz:836-opus-154033 SN - 978-3-947263-33-2 PB - FH Münster University of Applied Sciences CY - Münster ER - TY - RPRT A1 - Andres, Christopher A1 - Herkenhoff, Thomas A1 - Wallersheim, Moritz A1 - Woywod, Thorsten A1 - Wörtler, Florian T1 - IoT trifft Blockchain - Abschlussbericht zum Forschungs- und Entwicklungsprojekt 2017/2018 N2 - Der Abschlussbericht fasst die Ergebnisse des Forschungs- und Entwicklungsprojektes 2017/2018 im Studiengang Master of Science Wirtschaftsinformatik (FH Münster) zur Themenstellung "IoT trifft Blockchain" zusammen. Ausgehend von der entwickelten Vision eines „digitalen Scheckheftes“, das die Nutzungsdaten von Fahrzeugen und industriellen Anlagen fälschungssicher erfasst und diese für cloud-basierte Analysen bereitstellt, wurden folgende Fragestellungen betrachtet: - Wie lassen sich personenbezogene Daten in einer öffentlichen Blockchain ablegen und Zugriffsrechte hierauf individuell steuern? - Wie lassen sich Firmware-Updates für IoT-Geräte durch den Einsatz einer Blockchain und eines dezentralen Dateisystems besser schützen? - Welcher Ansatz eignet sich, um erfasste Maschinendaten redundant in verteil-ten Edge Devices zu sichern? - Welche Vor- und Nachteile hat die Inhouse-Verarbeitung gegenüber einer externen IoT-Cloud-Lösung? Wie lassen sich Inhouse-Lösungen in die Angebote von Cloud-Anbietern migrieren? - Welche Möglichkeiten zur Integration und Verarbeitung von IoT-Daten bieten die IoT-Plattformen Amazon Web Services und Microsoft Azure? Wie grenzen sich diese voneinander ab? Die Ergebnisse der Untersuchungen wurden in Form von eigenständigen Beiträgen verfasst und in diesem Abschlussbericht zusammengetragen. KW - Blockchain KW - Internet der Dinge KW - Blockchain KW - Ethereum KW - IoT KW - Cloud KW - Firmware Update Y1 - 2018 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:hbz:836-opus-12037 ER - TY - BOOK A1 - Baaken, Thomas A1 - Buła, Piotr A1 - Kurzhals, Kerstin A1 - Lyszczarz, Halina T1 - Management Sciences and Future Challenges Y1 - 2019 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:hbz:836-opus-142161 SN - 978-3-947263-16-5 N1 - Festschrift anlässlich des 30jährigen Jubiläums der Kooperation der Wirtschaftsuniversität Krakau und der Fachhochschule Münster, Münster, Germany CY - Cracow / Münster ER - TY - JOUR A1 - Blömker, Jan A1 - Albrecht, Carmen-Maria T1 - Psychographic segmentation of multichannel customers: investigating the influence of individual differences on channel choice and switching behavior JF - Journal of Retailing and Consumer Services N2 - This study investigates the role of individual differences in channel choice and switching behavior in a multichannel environment using latent class analysis on data from 1512 customers. Psychographic variables from five domains (risk attitudes, cognitive ability, motivation, personality, and decision-making style) serve as covariates for multichannel customer behavior. We identify six segments that differ significantly on six psychographic variables (readiness to take risks, need for cognition, autotelic and instrumental need for touch, and rational and intuitive decision-making styles). The results advance the theory-building of multichannel customer behavior and present insights for proactively managing customer journeys of distinct segments. KW - Multichannel customer behavior KW - Customer journey KW - Individual differences Y1 - 2024 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:hbz:836-opus-178965 VL - 79 SP - 1 EP - 17 ER - TY - CHAP A1 - Buchholz, Wolfgang A1 - Kappel, Antonia T1 - Purchasing in service networks: The impact of high visibility on purchasing performance T2 - IPSERA Conference Proceedings N2 - While the service sector is growing rapidly, the purchasing of services has not yet received significant attention in theory or practice. Service purchasers face serious challenges, and existing purchasing practices for services are often non-strategic. We choose an exploratory–qualitative research approach to investigate the purchasing of IT, logistics and Maintenance, Repair, and Overhaul (MRO) services. In particular, we focus on the role of visibility and analyze how service purchasers can benefit from extensive knowledge about their service networks. We determine that visibility indeed adds significant value to service purchasing and can help service purchasers to decrease costs, mitigate risks and maintain competitiveness. Y1 - 2020 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:hbz:836-opus-137427 SP - 1 EP - 25 PB - IPSERA ER - TY - RPRT A1 - Davey, Todd A1 - Baaken, Thomas A1 - Galán Muros, Victoria A1 - Meerman, Arno T1 - Barriers and Drivers in European University-Business Cooperation N2 - This report presents the findings related to the barriers and drivers of university-business cooperation (UBC) that have been found to exist in Europe. These results derive from a fifteen and a half month study on the cooperation between higher education institutions1 (HEIs) and public and private organisations in Europe. The study was conducted by the Science-to-Business Marketing Research Centre, Germany (S2BMRC) for the DG Education and Culture at the European Commission (EC) during 2010 and 2011. The main components of the project are in-depth qualitative interviews with 11 recognised UBC experts as well as a major quantitative survey. The survey was translated into 22 languages and sent to all registered European HEIs (numbering over 3,000) in 33 countries during March 2011. Through this, a final sample population of 6,280 academics and HEI representatives was achieved, making the study the largest study into cooperation between HEIs and business yet completed in Europe. Further, 30 good practice UBC case studies have been created to provide positive examples of European UBC. KW - European KW - university-business cooperation KW - university KW - business KW - barriers Y1 - 2012 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:hbz:836-opus-5568 PB - FH Münster ER - TY - RPRT A1 - Davey, Todd A1 - Meerman, Arno A1 - Galán Muros, Victoria T1 - Supporting mechanisms in European University-Business Cooperation N2 - This report presents the findings related to the supporting mechanisms of university-business cooperation (UBC) that have been found to exist in Europe. These results derive from a fifteen and a half month study on the cooperation between HEIs1 and public and private organisations in Europe. The study was conducted by the Science-to-Business Marketing Research Centre, Germany (S2BMRC) for the DG Education and Culture at the European Commission (EC) during 2010 and 2011. The main components of the project are in-depth qualitative interviews with 11 recognised UBC experts as well as a major quantitative survey. The survey was translated into 22 languages and sent to all registered European HEIs (numbering over 3,000) in 33 countries during March 2011. Through this, a final sample population of 6,280 academics and HEI representatives was achieved making the study the largest study into cooperation between HEIs and business yet completed in Europe. Further, 30 good practice UBC case studies have been created to provide positive examples of European UBC. KW - European KW - university-business cooperation KW - university KW - business KW - mechanism Y1 - 2012 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:hbz:836-opus-5553 PB - FH Münster ER - TY - RPRT A1 - Davey, Todd A1 - Meerman, Arno A1 - Galán Muros, Victoria T1 - Factors influencing the extent of European University-Business Cooperation N2 - This report presents the findings related to the factors affecting the extent of university-business cooperation that have been found to exist in Europe. These results derive from a fifteen and a half month study on the cooperation between higher education institutions1 (HEIs) and public and private organisations in Europe. The study was conducted by the Science-to-Business Marketing Research Centre, Germany (S2BMRC) for the DG Education and Culture at the European Commission (EC) during 2010 and 2011. The main components of the project are in-depth qualitative interviews with 11 recognised UBC experts as well as a major quantitative survey. The survey was translated into 22 languages and sent to all registered European HEIs (numbering over 3,000) in 33 countries during March 2011. Through this, a final sample population of 6,280 academics and HEI representatives was achieved making the study the largest study into cooperation between HEIs and business yet completed in Europe. Further, 30 good practice UBC case studies have been created to provide positive examples of European UBC. KW - European KW - university-business cooperation KW - university KW - business KW - factors Y1 - 2012 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:hbz:836-opus-5571 PB - FH Münster ER - TY - CHAP A1 - Dellmann, Frank A1 - Jiménez Porras, Gerardo T1 - Training of university lecturers at National University of Costa Rica in competency-based learning and testing, University of Münster, Germany T2 - National and Institutional Strategies - European Higher Education Institutions Collaboration with America Y1 - 2014 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:hbz:836-opus-57943 UR - https://www.uni-muenster.de/imperia/md/content/brasilienzentrum/publikationen/european_higher_education_institutions__collaboration_with_latin_america.pdf SP - 109 EP - 117 ER -