TY - CHAP A1 - Galán-Muros, V. A1 - Barrio-García, Del T1 - Students' Perceived Value of Higher Education in Spain: a methodological approach. T2 - Proceedings book of Spanish National Marketing Conference Y1 - 2011 SN - 978-84-7356-796-1 PB - AEMARK CY - Castellón ER -