TY  - CHAP
A1  - Gerstlberger, Wolfgang
A1  - Kesting, Tobias
A1  - Korff, Nisha
T1  - MARKET SEGMENTATION IN UNIVERSITY-INDUSTRY TECHNOLOGY TRANSFER
T2  - Technology Transfer Conference 2011, Augsburg
N2  - This presentation focuses on the knowledge and technology transfer (KTT) relations between universities as research suppliers and industrial companies as (potential) research customers from a market-oriented point of view.
Y1  - 2011
U6  - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:hbz:836-opus-5795
ER  - 
TY  - GEN
A1  - Kesting, Tobias
T1  - Grundlagen der Marktsegmentierung. Segmenting - Targeting - Positioning, Gastvorlesung beim Dok.Net des IHI Zittau im Rahmen des Doktorandenseminars zu Marketingstrategien und -prozessen am 21.09.2011 in Münster.
Y1  - 2011
ER  - 
TY  - GEN
A1  - Kesting, Tobias
T1  - Marktorientierter Wissens- und Technologietransfer: Ein zweistufiger Ansatz zur Segmentierung industrieller Kunden auf Märkten für Forschungsleistungen, Gastvorlesung im Masterstudiengang "Internationales Hochschul- und Wissenschaftsmarketing" (Fachhochschule Osnabrück) am 16.04.2011 in Osnabrück.
Y1  - 2011
ER  - 
TY  - GEN
A1  - Kesting, Tobias
T1  - Ansätze zur Übertragung des Wertkettenkonzepts nach Porter auf den Hochschulsektor, Gastvorlesung im Masterstudiengang "Internationales Hochschul- und Wissenschaftsmarketing" (Fachhochschule Osnabrück) am 16.04.2011 in Osnabrück.
Y1  - 2011
ER  - 
TY  - GEN
A1  - Kesting, Tobias
T1  - Transfer Intermediaries in (University) Knowledge and Technology Transfer - Theoretical and empirically-based Considerations, Vortrag im Rahmen der Tagung "Deutsch-Brasilianisches Transfer Leadership Programm - Inspired by minds and nature" der Arbeitsstelle Forschungstransfer der Westfälischen Wilhelms-Universität Münster am 10.02.2011 in Münster.
Y1  - 2011
ER  - 
TY  - GEN
A1  - Kesting, Tobias
T1  - Transfer Intermediaries in University-Business Cooperation. Relevance and Activities from an International Perspective, Vortrag anlässlich des Besuchs der Delegation der Universidad Autónoma del Estado de Hildago (UAEH) an der Fachhochschule Münster am 02.02.2011 in Münster.
Y1  - 2011
ER  - 
TY  - CHAP
A1  - Kesting, Tobias
A1  - Gerstlberger, Wolfgang
T1  - Industry-University Collaboration from the Point of View of Companies as Research Customers - An international Survey of textile and textile-related Industries in Germany, Belgium and the Netherlands
T2  - Proceedings of the 18th International Product Development Management Conference "Innovate through Design", June 6-7, 2011, Delft, The Netherlands
Y1  - 2011
SN  - 1998-7374
SP  - S. 1
EP  - 20
CY  - Delft
ER  - 
TY  - JOUR
A1  - Kesting, Tobias
A1  - Rennhak, Carsten
T1  - Market Segmentation in German Business Practice - Relevance, Procedures and Challenges
JF  - World Review of Entrepreneurship, Management and Sustainable Development
Y1  - 2011
VL  - 7
IS  - 4
SP  - S. 361
EP  - 379
ER  - 
TY  - GEN
A1  - Korff, Nisha
A1  - Kesting, Tobias
A1  - Gerstlberger, Wolfgang
T1  - Market Segmentation in University-Industry Technology Transfer, Vortrag auf Vortrag auf der T2S Technology Transfer Conference 2011 "Technology Transfer in a Global Economy" (22.-23.09.2011) am 22.09.2011 in Augsburg.
Y1  - 2011
ER  -