TY  - CHAP
A1  - Buchholz, Wolfgang
A1  - De Bie, Holger
A1  - Kochendörfer, Ralph
T1  - Managing the supply side of platforms:  How does complementor management work  for data-driven B2B platforms?
T2  - IPSERA conference proceedings
N2  - In the so-called ecosystem economy, new platform-based business models evolve rap-idly based on the prospects of digital technology. In the B2B context especially, data-driven platforms are highly relevant. Thus far, little research has been conducted on service providers, the so-called complementors of data-driven platforms. Therefore, this paper represents just a starting point for gaining deeper insights into the different facets of complementor management. For empirical evidence, we draw on semi-structured expert interviews with platform managers. The findings outline the distinct characteristics of open and closed platforms which need to be taken into account for complementor management. Moreover, the paper reveals a number of differences in managing suppliers compared to managing complementors. In addition, our study shows that the key factors influencing complementor management include platform openness, partnership intensity, strategic fit, and market structure respectively poten-tial.
Y1  - 2021
SP  - 1
EP  - 22
ER  - 
TY  - CHAP
A1  - Buchholz, Wolfgang
A1  - De Bie, Holger
A1  - Kochendörfer, Ralph
T1  - Supply Side of Data-Driven B2B Platforms:  A Complementors’ Perspective
T2  - 28th EurOMA conference: Managing the “new normal”: The future of Operations and Supply Chain Management in unprecedented times conference proceedings
N2  - Innovative business models for data-driven B2B platforms evolve rapidly based on the prospects of digital technology. In addition to the platform provider, service providers on the supply side of the digital platform - the so-called complementors - play an important role in the process of value creation. This paper highlights the complementors’ perspective on the different facets of complementor relationship management (CoRM) and answers the following research questions: From the perspective of a complementor, what are the main fields of CoRM for data-driven B2B platforms? What factors of influence comprise the reason complementors join a platform?
Y1  - 2021
SP  - 1
EP  - 13
ER  -