TY - GEN A1 - Baaken, Thomas A1 - von Hagen, Friederike T1 - "Tools and approaches in S2B Marketing to market research findings", presentation within the FP7 project "FP4BATIW project - Fostering partnerships for the implementation of best available technologies & management in the Mediterranean" am 26.10.2015 in Tunis/Susah, Tunisia Y1 - 2015 ER - TY - GEN A1 - Baaken, Thomas T1 - "Business Model Creation and Business Model Canvas", presentation within the FP7 project "FP4BATIW project - Fostering partnerships for the implementation of best available technologies & management in the Mediterranean" am 27.10.2015 in Tunis/Susah, Tunisia Y1 - 2015 ER - TY - GEN A1 - Baaken, Thomas T1 - "How to get Universities closer to Markets", presentation on the "HEInnovate Workshop", European Commission, held at: TechnologieTranserAgentur, Münster University of Applied Sciences, am 29.10.2015 in Münster, Deutschland Y1 - 2015 ER - TY - GEN A1 - Baaken, Thomas T1 - "Linking academia and business through entrepreneurship education - the win-win-win benefits of integrating company projects in teaching", Key Note on the CIAKLII "Creativity meets Business Conference - Entrepreneurial Thinking and Acting in Creative Industries", hosted by ifm, am 26.11.2015 in Cologne, Deutschland Y1 - 2015 ER - TY - GEN A1 - Baaken, Thomas T1 - "New Frontiers of University-Industry Interaction", Gastvortrag an der University of Messina, am 03.02.2015 in Messina, Italien Y1 - 2015 ER - TY - GEN A1 - Baaken, Thomas T1 - "How entrepreneurial universities get their competencies and knowledge closer to market", Key note Vortrag auf der Konferenz "An entrepreneurial university and its role in the regional Triple Helix model" der Triple Helix Gesellschaft, am 19.06.2015 an der Universität Bialystok in Bialystok, Poland Y1 - 2015 ER - TY - GEN A1 - Baaken, Thomas T1 - "The STP-Strategy - Segmenting, Targeting, Positioning - in the Marketing of Science", presentation in the "Science Marketing" track on UIIN 2015 UNIVERSITY-INDUSTRY INTERACTION CONFERENCE, am 26.06.2015 in Berlin, Deutschland Y1 - 2015 ER - TY - GEN A1 - Baaken, Thomas T1 - "What B2C Marketing can learn from B2B Marketing and vice versa", Dinner speech at MarketingBEEF (Meet&Meat) für Zerenko Industrial Branding im Restaurante Rosso am 03.09.2015 in Linz, Austria Y1 - 2015 ER -