TY - JOUR A1 - Feldmann, Carsten A1 - Nießing, Jörg A1 - Geyer, Fred ED - AIMA All Indian Management Association, T1 - Three steps to outstanding digital CX JF - Indian Management Y1 - 2020 SN - 0019-5812 VL - 59 IS - 3 SP - 18 EP - 23 ER -