TY  - CHAP
A1  - Galán-Muros, V.
A1  - Del Barrio-García, S.
A1  - Luque-Martínez, T.
T1  - An overview of the concept of marketing orientation in the higher education sector
T2  - Academic Marketing: the roles of Universities in the Development of Cities and Regions
Y1  - 2011
ET  - Lodz University Pres
ER  - 
TY  - CHAP
A1  - Galán-Muros, V.
A1  - Del Barrio-García, S.
A1  - Luque-Martínez, T.
T1  - Strategic Marketing of Higher Education Institutions: Missions' and Customers' Identification
T2  - Proceeding book of European Marketing Academy Conference (EMAC)
Y1  - 2011
SN  - 978-961-240-211-2
CY  - Ljubljana
ER  -