TY  - JOUR
A1  - Petzold, Neele
A1  - Landinez, Lina
A1  - Baaken, Thomas
T1  - Disruptive innovation from a process view: A systematic literature review
JF  - Creativity and Innovation Management
N2  - There are many challenges in identifying and managing a disruptive innovation stemming from the limited knowledge on how it unfolds over time. Researchers have identified early signals and ex ante conditions that indicate its occurrence. However, an analysis from a process view acknowledging the underlying dynamics is yet to be done. By taking a process view within a systematic literature review, we analyse the scattered findings on the process of disruptive innovation to identify events and actions leading to a disruptive effect over time. We challenge the understanding of disruptive innovation as an outcome and the linearity of the process by proposing that disruptive innovation can be understood as occurring through emergent dynamics. These dynamics are constituted by: (a) the timing of entry and underlying processes that influences (b) the synchronization of events and actions and is shaped by (c) the adaptability of strategic actions. Thus, we complexify the concept of disruptive innovation to support the understanding of its unfolding and advance its manageability.
KW  - Disruptive Innovation
KW  - Disruptive Technologies
KW  - Process View
KW  - Systematic literature review
Y1  - 2019
U6  - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:hbz:836-opus-102323
UR  - https://onlinelibrary.wiley.com/doi/epdf/10.1111/caim.12313
VL  - 2019
SP  - 1
EP  - 18
ER  - 
TY  - JOUR
A1  - Schmidt, Alexander Lennart
A1  - Petzold, Neele
A1  - Lahme-Hütig, Norman
A1  - Tiemann, Florian
T1  - Growing with others: A longitudinal study of an evolving multi‐sided disruptive platform
JF  - Creativity and Innovation Management
N2  - Multi‐sided platforms are becoming increasingly relevant in understanding industry changes. The literature has focused on the inception and growth of platforms, neglecting how entrants develop and grow disruptive platforms. To address this shortcoming, we study an entrant that was spun off from an established catalog retailer and is steering a multi‐sided disruptive platform in the German fashion retail industry. We conduct a longitudinal study on how the entrant leverages the relationships with its multiple platform sides during 2014–2019 by analyzing secondary data using topic modeling and qualitative content analysis. We propose three levers: (1) “guarded inception,” which is the collaboration with a knowledgeable partner unaffected by disruption to quickly overcome the chicken‐and‐egg problem; (2) “activating force multipliers,” which is the strategic orchestration of complementors being contractually tied to the entrant and working to extend the entrant's value network. Enabled by these two levers, the entrant was (3) “building on others” to develop the platform along a disruptive path while circumventing internal limitations and external resistance. We contribute to the intersection of the literature strands on platform and disruptive innovation by showing how the entrant strategically leveraged its different platform sides over time to develop and grow a disruptive platform.
KW  - business model, disruptive innovation, platform, process, topic modeling
Y1  - 2020
U6  - http://dx.doi.org/10.1111/caim.12401
SN  - 1467-8691
VL  - 30
IS  - 1
SP  - 12
EP  - 30
ER  -