TY - GEN A1 - Baaken, T. T1 - Science Marketing as a powerful Approach to Increase societal wealth Y1 - 2017 ER - TY - GEN A1 - Baaken, T. T1 - Science-to-Business Marketing - Applying Marketing to Technology Transfer Y1 - 2017 ER - TY - GEN A1 - Baaken, T. T1 - Science-to-Business Marketing - Complementing Technology Transfer by a pull approach Y1 - 2017 ER -