TY - CHAP A1 - Hewing, Michael T1 - In the eye of the beholder: Customer-oriented Process Management through Blueprinting T2 - 9th International Conference on Business Process Management (BPM), Clermont-Ferrand, France, 28. August-02. September 2011 Y1 - 2011 ER - TY - CHAP A1 - Gersch, Martin A1 - Schöler, Bernd A1 - Hewing, Michael T1 - Business Process Blueprinting: Analysing and Evaluating Usage Processes T2 - 40th Annual Conference of the European Marketing Academy (EMAC) Y1 - 2011 ER -