TY  - CHAP
A1  - Li, Zhan Wen
A1  - Wasserman, Michael
A1  - Beekman, Amy
A1  - Compeau, Marc
A1  - Draper, Erin
T1  - What You See is Not Always What You Get: Customer Perceptions and Behaviors in the Fuzzy 'For-Benefit' Space
T2  - United States Association for Small Business and Entrepreneurship Conference Proceedings
Y1  - 2016
SP  - IK1
EP  - IK7
PB  - United States Association for Small Business and Entrepreneurship
ER  -