TY  - CHAP
A1  - Kesting, Tobias
A1  - Wurth, Bernd
T1  - Change from Within: The Role of TTOs in Establishing an Intra-University Entrepreneurial Ecosys-tem from a Marketing Perspective
T2  - Proceedings of the "22nd International Product Development Con-ference (IPDMC) "Improving Competitiveness with Innovation and Product Development", June 15-16, 2015, Copenhagen, Denmark
Y1  - 2015
SN  - 1998-7374
SP  - 1
EP  - 13
ER  - 
TY  - CHAP
A1  - Sohn, Stefanie
A1  - Kesting, Tobias
A1  - Paslick, Anne
T1  - Die Relevanz emotionaler Aspekte in der B-to-B-Kommunikation am Beispiel einer Konferenz
T2  - Baaken, Thomas; Kesting, Tobias; Kliewe, Thorsten; Pörner, Ronald (Hrsg.): Business-to-Business Kommunikation. Neue Entwicklungen im B-to-B-Marketing
Y1  - 2012
SN  - 978-3503141395
SP  - S. 323
EP  - 345
PB  - Erich Schmidt Verlag
CY  - Berlin
ET  - 2., völlig neu bearb
ER  - 
TY  - CHAP
A1  - Kesting, Tobias
T1  - Die Wertkette als Ansatzpunkt für erfolgreichen Wissens- und Technologietransfer von Hochschulen an Forschungsnachfrager. Chancen und Herausforderungen im Hinblick auf die Übertragung von Michael E. Porters Konzept auf Hochschuleinrichtungen
T2  - Conference Proceedings der Konferenz "Austauschprozesse: Extracting the Value out of University-Industry Interaction" am 1. und 2. Oktober 2008 in Münster
Y1  - 2008
SN  - 978-3-938137-15-4
SP  - S. 1
EP  - 20
CY  - Münster
ER  - 
TY  - CHAP
A1  - Kesting, Tobias
A1  - Gerstlberger, Wolfgang
T1  - Direkte und weiterführende Nutzenpotenziale eines marktorientierten Hochschul-Wissens- und Technologietransfers
T2  - Kliewe, Thorsten; Kesting Tobias (Hrsg.) (2014): Moderne Konzepte des organisationalen Marketing. Modern Concepts of Organisational Marketing, Festschrift zum 60. Geburtstag von Prof. Dr. Thomas Baake
Y1  - 2014
SN  - ISBN 978-3-658-046
SP  - 177
EP  - 197
PB  - Springer Gabler
CY  - Wiesbaden
ER  - 
TY  - CHAP
A1  - Kesting, Tobias
A1  - Kliewe, Thorsten
T1  - Fostering new Product Development by enhancing Interactions between University and Industry: Outlining Key Obstacles and presenting managerial Implications to overcome them
T2  - Proceedings of the 16th International Product Development Management Conference "Managing Dualities in the Innovation Journey", June 8-9, 2009, Twente/Enschede
Y1  - 2009
SN  - 1998-7374
SP  - S. 1
EP  - 18
CY  - Enschede
ER  - 
TY  - CHAP
A1  - Plewa, Carolin
A1  - Rampersad, Giselle
A1  - Troshani, Indrit
A1  - Kesting, Tobias
T1  - Improving Innovation Process Performance and Service Quality in Innovation Networks
T2  - Plewa, Carolin; Conduit, Jodie (Hrsg.): Making a Difference Through Marketing: A Quest for Diverse Perspectives
Y1  - 2016
SN  - 978-981-10-0462-9
SP  - S. 267
EP  - 282
PB  - Springer Science+Business Media
CY  - Singapore
ET  - 1
ER  - 
TY  - CHAP
A1  - Kesting, Tobias
A1  - Gerstlberger, Wolfgang
T1  - Industry-University Collaboration from the Point of View of Companies as Research Customers - An international Survey of textile and textile-related Industries in Germany, Belgium and the Netherlands
T2  - Proceedings of the 18th International Product Development Management Conference "Innovate through Design", June 6-7, 2011, Delft, The Netherlands
Y1  - 2011
SN  - 1998-7374
SP  - S. 1
EP  - 20
CY  - Delft
ER  - 
TY  - CHAP
A1  - Kliewe, Thorsten
A1  - Baaken, Thomas
A1  - Kesting, Tobias
T1  - Introducing a Science-to-Business Marketing Unit to University Knowledge and Technology Transfer Structures
T2  - Szopa, Anna; Karwowski, Waldemar; Ordóñez de Pablos, Patricia (Ed.): Academic Entrepreneurship and Technological Innovation: A Business Management Perspective
Y1  - 2013
SN  - 978-1-4666-2116-9
SP  - 53
EP  - 74
PB  - Information Science Reference
CY  - Hershey, PA
ER  - 
TY  - CHAP
A1  - Kesting, Tobias
A1  - Wurth, Bernd
T1  - Knowledge and Technology Transfer Support Potential of Intermediate Organizations: Theory, Empirical Evidence and Practice Cases
T2  - Szopa, Anna; Karwowski, Waldemar; Barbe, David (Hrsg.): Competitive Strategies for Academic Entrepreneurship: Commercialization of Research-Based Products
Y1  - 2015
SN  - ISSN 2327-3429
SP  - S. 143
EP  - 170
PB  - IGI Global
CY  - Hershey
ET  - 1
ER  - 
TY  - CHAP
A1  - Kesting, Tobias
T1  - Kommunikationsaspekte hybrider Wertschöpfung auf B-to-B-Märkten am Beispiel des Performance Contracting
T2  - Baaken, Thomas; Kesting, Tobias; Kliewe, Thorsten; Pörner, Ronald (Hrsg.): Business-to-Business-Kommunikation. Neue Entwicklungen im B-to-B-Marketing
Y1  - 2012
SN  - 978-3503141395
SP  - S. 363
EP  - 380
PB  - Erich Schmidt Verlag
CY  - Berlin
ET  - 2., völlig neu bearb
ER  -