TY - GEN A1 - Kliewe, Thorsten T1 - "How to assess R&D projects", presentation at the workshop "Developing University-Industry Partnerships to Strengthen Innovative Economies" for the conference "Forum from Science to Business and 10th International Conference on Science-to-Business Marketing and Successful Research Commercialisation" , on 12.05.2011 in St. Petersburg, Russia. Y1 - 2011 ER - TY - GEN A1 - Kesting, Tobias T1 - Ansätze zur Übertragung des Wertkettenkonzepts nach Porter auf den Hochschulsektor, Gastvorlesung im Masterstudiengang "Internationales Hochschul- und Wissenschaftsmarketing" (Fachhochschule Osnabrück) am 16.04.2011 in Osnabrück. Y1 - 2011 ER - TY - GEN A1 - Buchholz, Wolfgang A1 - Crone, Niklas A1 - de Bie, Holger T1 - Changing the Value Chain - Conceptional Framework and Case Studies for In- and Outsourcing Strategies, EIASM Colloquium on Organisational Change and Development - Advances, Challenges and Development, Malta 2011 Y1 - 2011 ER - TY - GEN A1 - Baaken, Thomas T1 - Close the Gaps - Market Analysis in Research Markets, Vortrag auf der T2S Technology Transfer Conference 2011 "Technology Transfer in a Global Economy" (22.-23.09.2011) am 22.09.2009 in Augsburg Y1 - 2011 ER - TY - GEN A1 - Korff, Nisha T1 - Commercialisation Success - Do Drivers Change over Time? N2 - Despite increasing scholarly interest in commercialisation and university-industry linkages (UIL), a number of gaps remain in the theoretical development of this area. In particular, researchers have not yet been able to identify whether critical success factors for commercialisation change at various stages of partnership evolution. That means, as UILs increase in commitment and joint activities, how do we best manage and foster these developing partnerships at various stages of the development? The research study draws on relationship marketing theory, which shows a developing stream of research into changes of relationship characteristics and performance throughout relationship development. The qualitative phase of this study consisted of a series of semi-structured in-depth interviews with members of industry and academia in Australia and Germany/Netherlands who are involved in UILs. Some interviews were conducted face-to-face, others by phone. Over the course of an hour, participants were questioned about their involvement and experience with UILs, with a particular focus on relationship evolution. All UILs are different, uniting a range of individuals from different backgrounds and organisations, with varying skills, needs and objectives. While each UIL thus should be considered on its own, the results clearly indicate that (1) relationships evolve over time and that (2) a number of key factors appear as relevant across a cross-section of linkages. The research identified three UIL phases as well as a pre- and post-linkage stage, each characterised by a distinct measure of success. As illustrated in the model on the following page, while each of these phases had different drivers of success, common threads emerged, similarly in Australia and Germany. In particular, communication, trust, personal relationships, understanding and meeting expectations (delivery) emerged as critical throughout a linkage lifecycle, yet in different forms. It should be noted, however, that relationships do not evolve linearly. Rather, dissolution or positive divergence, for example due to a lack of immediate projects or other relevant activities, may arise at any time and may entail a re-evaluation of various aspects of the UIL and its future. KW - University-Industry Linkages KW - Success Factors KW - Phases Y1 - 2011 ER - TY - GEN A1 - Kesting, Tobias T1 - Grundlagen der Marktsegmentierung. Segmenting - Targeting - Positioning, Gastvorlesung beim Dok.Net des IHI Zittau im Rahmen des Doktorandenseminars zu Marketingstrategien und -prozessen am 21.09.2011 in Münster. Y1 - 2011 ER - TY - GEN A1 - Baaken, Thomas T1 - Hybride Wertschöpfung - Perspektiven und Grenzen, Vortrag beim "Initiativkreis Wirtschaft Oelde", am 14.09.2011 in Oelde Y1 - 2011 ER - TY - GEN A1 - Baaken, Thomas T1 - Kooperationsprojekte und -modelle zwischen Hochschulen und regionaler Wirtschaft: Science-to-Business, Vortrag auf dem Symposium "Strategien der Kooperation Hochschule-Wirtschaft" des IT-Forum Nord Westfalen, am 24.11.2011 in Münster Y1 - 2011 ER - TY - GEN A1 - Korff, Nisha A1 - Kesting, Tobias A1 - Gerstlberger, Wolfgang T1 - Market Segmentation in University-Industry Technology Transfer, Vortrag auf Vortrag auf der T2S Technology Transfer Conference 2011 "Technology Transfer in a Global Economy" (22.-23.09.2011) am 22.09.2011 in Augsburg. Y1 - 2011 ER - TY - GEN A1 - Kesting, Tobias T1 - Marktorientierter Wissens- und Technologietransfer: Ein zweistufiger Ansatz zur Segmentierung industrieller Kunden auf Märkten für Forschungsleistungen, Gastvorlesung im Masterstudiengang "Internationales Hochschul- und Wissenschaftsmarketing" (Fachhochschule Osnabrück) am 16.04.2011 in Osnabrück. Y1 - 2011 ER - TY - GEN A1 - Baaken, Thomas T1 - Models of Collaborative Research and Science Marketing, Vortrag auf der Konferenz "EUIMA-Collaborative Research" der European University Association (EUA) in Zusammenarbeit mit CESAER Network, Politecnico di Torino am 9.11.2011 (8.-9.11.2011) in Turin, Italien Y1 - 2011 ER - TY - GEN A1 - Baaken, Thomas T1 - Public-Private Science Marketing: Joint strategies and Partnering in Science Marketing, Vortrag auf der Konferenz "1st International Conference on Science Marketing" an der Erasmus University Rotterdam, am 7. Juni 2011 in Rotterdam, Niederlande Y1 - 2011 ER - TY - GEN A1 - Michaelis, Nina V. T1 - Reform der Wohlstandsmessung als Grundlage für eine Nachhaltige Ökonomie, Fachvortrag auf der Internationalen Fachkonferenz für Volkswirtschaftlehre vom 11.-13.05.2011 in Jena Y1 - 2011 ER - TY - GEN A1 - Michaelis, Nina V. A1 - Bessing, Carolin T1 - Renewable Energy Strategies in Germany and Mexico as a Contribution to a Sustainable Economy, Fachvortrag auf dem Autorenworlshop für das Jahrbuch Nachhaltige Ökonomie 2012/2013 am 06. Oktober 2011 an der HWR Berlin Y1 - 2011 ER - TY - GEN A1 - Baaken, Thomas T1 - Research Commercialisation and Markets - How to think about commercialisation markets in respect to research, auf dem Workshop "Developing University-Industry Partnerships to Strengthen Innovative Economies" zur Konferenz V Forum from Science to Business and 10th International Conference on Science-to-Business Marketing and Successful Research Commercialisation, am 12.05.2011 in St. Petersburg, Russland Y1 - 2011 ER - TY - GEN A1 - Baaken, Thomas A1 - Davey, Todd A1 - Galàn Muros, Victoria T1 - Results of a Major Study on the Cooperation between Higher Education Institutions and public/private Organisations, Vortrag auf dem Berliner Symposium für Wissenschaftsmarketing der TU Berlin in der Berlin-Brandenburgischen Akademie der Wissenschaften am 17.10.2011 in Berlin Y1 - 2011 ER - TY - GEN A1 - Baaken, Thomas T1 - Science -> Marketing -> Science, Vortrag am ECIC Entrepreneurship, Commersialisation & Innovation Centre der University of Adelaide am 3.11.2011 in Adelaide, Australien Y1 - 2011 ER - TY - GEN A1 - Baaken, Thomas T1 - Science Marketing Insights, Vortrag auf dem Expertenmeeting zum Science Marketing an der Technology University Delft am 8. Juni 2011 in Delft, Niederlande Y1 - 2011 ER - TY - GEN A1 - Baaken, Thomas T1 - Science-to-Business Marketing - a new approach to technology and knowledge transfer, Vortrag an der Universidad Autónoma del Estado de Hidalgo (UAEH) am 2.12.2011 in Pachuca, Mexiko Y1 - 2011 ER - TY - GEN A1 - Baaken, Thomas T1 - Science-to-Business Marketing - a new approach to technology and knowledge transfer, Vortrag auf dem Alumni-Seminar des DAAD (Deutscher Akademischer Austauschdienst) am 3.12.2011 in Guadalajara, Mexiko Y1 - 2011 ER - TY - GEN A1 - Baaken, Thomas T1 - Science-to-Business Marketing - A new Model in Knowledge Transfer, Vortrag auf der Konferenz FITT for Innovation 2011 (ICT INNOVATIONS: Research / Business / Society) in der Ländervertretung Baden Württemberg am 10.05.2011 in Brüssel, Belgien Y1 - 2011 ER - TY - GEN A1 - Baaken, Thomas T1 - Science-to-Business Marketing - a New Successful Approach for getting Higher Education & Research Institutions closer to Markets, auf der Konferenz V Forum from Science to Business and 10th International Conference on Science-to-Business Marketing and Successful Research Commercialisation, am 11.05.2011 in St. Petersburg, Russland Y1 - 2011 ER - TY - GEN A1 - Baaken, Thomas T1 - Science-to-Business Marketing - Erfolgsstrategie im Wissenstransfer, Vortrag im Deutsch-Brasilianisches Transfer Leadership Programm "Inspired by minds and nature" der Westfälischen Wilhelms Universität, am 10.02.2011 in Münster Y1 - 2011 ER - TY - GEN A1 - Baaken, Thomas T1 - Science-to-Business Marketing, Vortrag bei Innova. UPC Barcelona Tech am 10.01.2011 in Barcelona, Spanien Y1 - 2011 ER - TY - GEN A1 - Galán-Muros, V. T1 - The Mobility of Students as part of the University-Business Cooperation. Thematic meeting on Erasmus Placements, Larnaca (Cyprus) 7th-9th December* Y1 - 2011 ER - TY - GEN A1 - Kesting, Tobias T1 - Transfer Intermediaries in (University) Knowledge and Technology Transfer - Theoretical and empirically-based Considerations, Vortrag im Rahmen der Tagung "Deutsch-Brasilianisches Transfer Leadership Programm - Inspired by minds and nature" der Arbeitsstelle Forschungstransfer der Westfälischen Wilhelms-Universität Münster am 10.02.2011 in Münster. Y1 - 2011 ER - TY - GEN A1 - Kesting, Tobias T1 - Transfer Intermediaries in University-Business Cooperation. Relevance and Activities from an International Perspective, Vortrag anlässlich des Besuchs der Delegation der Universidad Autónoma del Estado de Hildago (UAEH) an der Fachhochschule Münster am 02.02.2011 in Münster. Y1 - 2011 ER - TY - GEN A1 - Davey, T. A1 - Baaken, T. A1 - Galán-Muros, V. A1 - Meerman, A. T1 - University-Business cooperation (UBC) in Europe - key findings from the European study into UBC. European University-Business Thematic Forum: Innovating Together. Partnerships for an Entrepreneurial Europe. Enschede (The Netherlands), 21st-22nd November Y1 - 2011 ER - TY - GEN A1 - Baaken, Thomas T1 - Uvajanje inovacije na trg / Introducing innovation to the market, Vortrag auf der Conference KONFERENCA ZA INOVATIVNE IN PODJETNE Ljubljana University Incubator am 28.09.2011 in Ljubljana, Slowenien Y1 - 2011 ER -