TY - RPRT A1 - Davey, Todd A1 - Meerman, Arno A1 - Galán Muros, Victoria T1 - Supporting mechanisms in European University-Business Cooperation N2 - This report presents the findings related to the supporting mechanisms of university-business cooperation (UBC) that have been found to exist in Europe. These results derive from a fifteen and a half month study on the cooperation between HEIs1 and public and private organisations in Europe. The study was conducted by the Science-to-Business Marketing Research Centre, Germany (S2BMRC) for the DG Education and Culture at the European Commission (EC) during 2010 and 2011. The main components of the project are in-depth qualitative interviews with 11 recognised UBC experts as well as a major quantitative survey. The survey was translated into 22 languages and sent to all registered European HEIs (numbering over 3,000) in 33 countries during March 2011. Through this, a final sample population of 6,280 academics and HEI representatives was achieved making the study the largest study into cooperation between HEIs and business yet completed in Europe. Further, 30 good practice UBC case studies have been created to provide positive examples of European UBC. KW - European KW - university-business cooperation KW - university KW - business KW - mechanism Y1 - 2012 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:hbz:836-opus-5553 PB - FH Münster ER - TY - RPRT A1 - Davey, Todd A1 - Baaken, Thomas A1 - Galán Muros, Victoria A1 - Meerman, Arno T1 - Barriers and Drivers in European University-Business Cooperation N2 - This report presents the findings related to the barriers and drivers of university-business cooperation (UBC) that have been found to exist in Europe. These results derive from a fifteen and a half month study on the cooperation between higher education institutions1 (HEIs) and public and private organisations in Europe. The study was conducted by the Science-to-Business Marketing Research Centre, Germany (S2BMRC) for the DG Education and Culture at the European Commission (EC) during 2010 and 2011. The main components of the project are in-depth qualitative interviews with 11 recognised UBC experts as well as a major quantitative survey. The survey was translated into 22 languages and sent to all registered European HEIs (numbering over 3,000) in 33 countries during March 2011. Through this, a final sample population of 6,280 academics and HEI representatives was achieved, making the study the largest study into cooperation between HEIs and business yet completed in Europe. Further, 30 good practice UBC case studies have been created to provide positive examples of European UBC. KW - European KW - university-business cooperation KW - university KW - business KW - barriers Y1 - 2012 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:hbz:836-opus-5568 PB - FH Münster ER - TY - RPRT A1 - Davey, Todd A1 - Meerman, Arno A1 - Galán Muros, Victoria T1 - Factors influencing the extent of European University-Business Cooperation N2 - This report presents the findings related to the factors affecting the extent of university-business cooperation that have been found to exist in Europe. These results derive from a fifteen and a half month study on the cooperation between higher education institutions1 (HEIs) and public and private organisations in Europe. The study was conducted by the Science-to-Business Marketing Research Centre, Germany (S2BMRC) for the DG Education and Culture at the European Commission (EC) during 2010 and 2011. The main components of the project are in-depth qualitative interviews with 11 recognised UBC experts as well as a major quantitative survey. The survey was translated into 22 languages and sent to all registered European HEIs (numbering over 3,000) in 33 countries during March 2011. Through this, a final sample population of 6,280 academics and HEI representatives was achieved making the study the largest study into cooperation between HEIs and business yet completed in Europe. Further, 30 good practice UBC case studies have been created to provide positive examples of European UBC. KW - European KW - university-business cooperation KW - university KW - business KW - factors Y1 - 2012 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:hbz:836-opus-5571 PB - FH Münster ER - TY - CHAP A1 - Gerstlberger, Wolfgang A1 - Kesting, Tobias A1 - Korff, Nisha T1 - MARKET SEGMENTATION IN UNIVERSITY-INDUSTRY TECHNOLOGY TRANSFER T2 - Technology Transfer Conference 2011, Augsburg N2 - This presentation focuses on the knowledge and technology transfer (KTT) relations between universities as research suppliers and industrial companies as (potential) research customers from a market-oriented point of view. Y1 - 2011 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:hbz:836-opus-5795 ER - TY - JOUR A1 - Nakabuye, Zaina A1 - Mayanja, Jamiah A1 - Bimbona, Sarah A1 - Wasserman, Michael T1 - Technology orientation and export performance: the moderating role of supply chain agility JF - Modern Supply Chain Research and Applications N2 - Purpose The purpose of this paper is to investigate the relationships between technology orientations and export performance of small and medium-sized enterprises (SMEs). Design/methodology/approach A quantitative research design was adopted for this study. The paper formulates hypotheses from the literature review. These hypotheses are tested using structural equation modeling with data collected from 231 SMEs in Uganda. Data were analyzed using SPSS version 23 and AMOS. Findings The findings of this study showed technology orientation has a positive and significant relationship with the performance of Ugandan SMEs and that supply chain agility moderates technology orientation and export performance. Research limitations/implications The study discusses the findings, advances limitations and managerial implications. It also suggests future research avenues. It proposes some recommendations to help Ugandan SMEs to form flexible supply chains, use the latest technology and create strong relationship ties with their partners in the supply chain. Practical implications The study suggests that managers of Ugandan SMEs should use the latest technology in production, marketing, logistics and supply chain management which will enable them to respond quickly to customer tastes and preferences leading to higher levels of export performance. Originality/value This study contributes to the literature on strategic management showing the reliability of scales used and the confirmatory of the factor structure. This study shows that in strategic management technology, orientation is critical in increasing export performance. This study has extended the resource-based view (RBV) and dynamic capabilities theories. Y1 - 2023 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:hbz:836-opus-174624 SN - 2631-3871 VL - 5 IS - 4 SP - 230 EP - 264 ER - TY - CHAP A1 - Morgret, Linda A1 - Feldmann, Carsten A1 - Matthies, Benjamin T1 - Value Driver Trees for KPI-Based Decision Analytics: Process Performance in the Order-to-Delivery Process T2 - Proceedings of the 57th Hawaii International Conference on System Sciences (HICSS) Y1 - 2024 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:hbz:836-opus-175131 UR - https://hdl.handle.net/10125/106547 SN - 978-0-9981331-7-1 ER - TY - BOOK A1 - Rossano-Rivero, Sue A1 - Helmer, Judith A1 - Scharapow, Nelli A1 - Pöter, Leonie A1 - Kozat, Selin A1 - Hertner, Hannah A1 - Baumhöer, Chris A1 - Möslein, Jasmin A1 - Kurzhals, Kerstin A1 - Schwellenbach, Marc T1 - New Work Barometer Münsterland: Forschungsstudie des Science-to-Business Marketing Research Centre der FH Münster in Kooperation mit der noventum consulting GmbH N2 - In einer Ära technologischer Fortschritte, sich wandelnder Werte und neuer Arbeitsplatzdynamiken hat sich das Konzept „New Work“ als Zukunftsperspektive etabliert. Es geht dabei um mehr als Technologie – vielmehr um tiefgreifende Arbeitsstrukturveränderungen, die Autonomie und Eigenverantwortung betonen. Das Thema "New Work" hat sowohl in der Forschung als auch in der Praxis in den letzten Jahren an großer Bedeutung gewonnen. Aus dem gemeinsamen Bewusstsein für die Relevanz dieses Themas ist diese kollaborative Studie zwischen dem Science-to-Business Marketing Research Centre der FH Münster und der noventum consulting GmbH mit Beteiligung von 100 Mitarbeitenden in Münsterländer Unternehmen entstanden. Sie erfasst den aktuellen Stand von New Work im Münsterland und findet Antworten zu drängenden New Work Fragen. Die Ergebnisse sind sowohl aufschlussreich als auch nachdenklich stimmend. Trotz der Begeisterung an neuen Arbeitsparadigmen herrscht im Münsterland eine gewisse Unklarheit über „New Work“. Ein einheitliches Verständnis fehlt, was das volle Potenzial hemmt. Die Studie zeigt die Komplexität und fördert Verständnis jenseits der Terminologie. Sie verdeutlicht Chancen und Herausforderungen für Unternehmen im Münsterland im Kontext von New Work. Die Region könnte Vorreiter sein, doch Erfolg erfordert gemeinsame Anstrengung und Offenheit für neue Arbeitsstrukturen. KW - New Work KW - Münsterland KW - Kultur und Führung KW - Struktur und Raum KW - Methoden und Prozesse Y1 - 2023 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:hbz:836-opus-173638 SN - 978-3-947263-35-6 PB - FH Münster University of Applied Sciences CY - Münster ER - TY - THES A1 - Harnisch, Selina T1 - The Power of Personality: The Impact of Personality- Tailored Campaigns on Affecting Purchasing Decisions Among Gen Z N2 - The urge for personalisation and the rise of technological advancements in the 21st century is pushing for more innovative marketing strategies. As such, this dissertation examines the impact of personality-tailored campaigns (PTC) and how it affects purchasing decisions among Generation Z, focusing on theoretical and practical implications. A conceptual framework for the process of personality-tailored marketing has been developed to provide tangible value for businesses of various industries in particular the fragrance, smartphone, and food industry. KW - Personalised Marketing KW - Personality-Tailored Marketing KW - Personality Tests KW - Purchasing Decisions KW - Generation Z Y1 - 2024 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:hbz:836-opus-177534 ER - TY - JOUR A1 - Fisher, Sandra A1 - Bonaccio, Silvia A1 - Connelly, Catherine T1 - Reactions of Applicants with Disabilities to Technology-Enabled Recruitment and Selection: A Research Agenda JF - International Journal of Selection and Assessment Y1 - 2023 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:hbz:836-opus-177102 ER - TY - JOUR A1 - Matthies, Benjamin T1 - Toward a notation for modeling value driver trees: Classification development and research agenda JF - Journal of Corporate Accounting & Finance Y1 - 2024 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:hbz:836-opus-178861 SP - 1 EP - 28 ER -