TY  - CHAP
A1  - Heidekrüger, Robert
A1  - Heuchert, Markus
A1  - Clever, Nico
A1  - Becker, Jörg
T1  - Towards an Omni-Channel Framework for SME Sales and Service in the B2B Telecommunications Industry
T2  - Proceedings of the Multikonferenz Wirtschaftsinformatik (MKWI 2018)
Y1  - 2018
SP  - 386
EP  - 397
CY  - Lüneburg, Deutschland
ER  -