TY  - CHAP
A1  - Baaken, Thomas
A1  - Korff, Nisha
A1  - Zech, Thorsten
T1  - Emotionen im B-to-B Marketing
T2  - Baaken, Thomas; Kesting, Tobias; Kliewe, Thorsten; Pörner, Ronald (Hrsg.): Business-to-Business-Kommunikation. Neue Entwicklungen im B-to-B-Marketing
Y1  - 2012
SN  - 978-3-503-14139-5
SP  - 303
EP  - 321
PB  - Erich Schmidt
CY  - Berlin
ET  - 2
ER  - 
TY  - CHAP
A1  - Kesting, Tobias
A1  - Kliewe, Thorsten
A1  - Korff, Nisha
A1  - Serbin, David
T1  - Organisational Marketing - Making Use of Linkages and Transfer Potential between Marketing Disciplines.
T2  - Kliewe, Thorsten; Kesting Tobias (Hrsg.) (2014): Moderne Konzepte des organisationalen Marketing. Modern Concepts of Organisational Marketing, Festschrift zum 60. Geburtstag von Prof. Dr. Thomas Baake
Y1  - 2014
SN  - ISBN 978-3-658-04
SP  - 3
EP  - 21
PB  - Springer Gabler
CY  - Wiesbaden
ER  - 
TY  - CHAP
A1  - Schröder, Carsten
A1  - Baaken, Thomas
A1  - Korff, Nisha
T1  - The Triangle for Innovation in Knowledge Transfer and Partnering at Münster University of Applied Sciences
T2  - Gorzka, Gabriele (Ed): Knowledge Transfer - The New Core Responsibility of Higher Education Institutions. Practice and Perspectives in Russia and Germany
Y1  - 2012
SN  - 978-3-86219-412-4
SP  - 61
EP  - 78
PB  - Kassel University Press
CY  - Kassel
ER  -