TY - CHAP A1 - Gerstlberger, Wolfgang A1 - Kesting, Tobias A1 - Korff, Nisha T1 - MARKET SEGMENTATION IN UNIVERSITY-INDUSTRY TECHNOLOGY TRANSFER T2 - Technology Transfer Conference 2011, Augsburg N2 - This presentation focuses on the knowledge and technology transfer (KTT) relations between universities as research suppliers and industrial companies as (potential) research customers from a market-oriented point of view. Y1 - 2011 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:hbz:836-opus-5795 ER -