TY  - CHAP
A1  - Davey, T.
A1  - Galán-Muros, V.
T1  - The foundation of university-business cooperation: people and processes.
T2  - In Badillo Vega, R.; Raesfeld, L.; Pineda Olivieri, J.; Galán-Muros, V. (2016) Knowledge and Technology Transfer in Mexico and Germany
Y1  - 2016
SN  - 978-607-482-480-3
PB  - UAEH University Press
CY  - Pachuca, Mexico
ER  - 
TY  - CHAP
A1  - Galán-Muros, V.
A1  - Sanchez-Contreras, A.
A1  - Badillo-Vega, R.
A1  - Raesfeld, L.
A1  - Baaken, T.
A1  - Villareal, M.
A1  - Hidalgo-Sánchez, S.
T1  - UniTransfer Executive Training Course 2013-2014. Executive Report.
T2  - Rosalba Badillo-Vega,  Victoria Galán-Muros,  Lydia Raesfeld,  Thomas Baaken,  Sue Rossano-Rivero,  Milton Villarreal-Castro (Hrsg.)
Y1  - 2015
SN  - 978-3-8309-3319-9
SP  - 34
EP  - 49
PB  - Waxmann
CY  - Münster
ET  - 1. Aufl
ER  - 
TY  - CHAP
A1  - Galán-Muros, V.
T1  - Del Aprendizaje a la Acción: el Proyecto de Aplicación Personal (P.A.P.) como Herramienta de Impacto Organizacional.
T2  - Badillo-Vega, R.; Raesfeld, L.: La Transferencia de Conocimiento y Tecnología en un Contexto Internacional: Experiencias del Programa Intensivo de Gestores en Transferencia Internacional  (GeTIn) [Kno
Y1  - 2015
PB  - UAEH University Press
CY  - Mexico City
ET  - La Transferencia de
ER  - 
TY  - CHAP
A1  - Davey, T.
A1  - Plewa, C.
A1  - Galán-Muros, V.
T1  - University-Business Cooperation outcomes and impacts - A European Perspective
T2  - Modern concepts of Organisational Marketing
Y1  - 2014
SN  - 978-94-91901-01-0
PB  - Springer Gabler, Wiesbaden
ER  - 
TY  - CHAP
A1  - Galán-Muros, V.
A1  - Barrio-García, Del
T1  - Students' Perceived Value of Higher Education in Spain: a methodological approach.
T2  - Proceedings book of Spanish National Marketing Conference
Y1  - 2011
SN  - 978-84-7356-796-1
PB  - AEMARK
CY  - Castellón
ER  - 
TY  - CHAP
A1  - Galán-Muros, V.
A1  - Del Barrio-García, S.
A1  - Luque-Martínez, T.
T1  - An overview of the concept of marketing orientation in the higher education sector
T2  - Academic Marketing: the roles of Universities in the Development of Cities and Regions
Y1  - 2011
ET  - Lodz University Pres
ER  - 
TY  - CHAP
A1  - Galán-Muros, V.
A1  - Garzon-Bello, I.
A1  - Gonzalez-Andrades, M.
T1  - The Modernization Agenda of European Higher Education Institutions: The professionalization of Higher Education Management.
T2  - Proceedings Book of International Conference on Education and New Learning Technologies
Y1  - 2011
SN  - 978-84-615-0441-1
PB  - IATED
CY  - Barcelona
ER  - 
TY  - CHAP
A1  - Galán-Muros, V.
A1  - Del Barrio-García, S.
A1  - Luque-Martínez, T.
T1  - Strategic Marketing of Higher Education Institutions: Missions' and Customers' Identification
T2  - Proceeding book of European Marketing Academy Conference (EMAC)
Y1  - 2011
SN  - 978-961-240-211-2
CY  - Ljubljana
ER  -