TY  - CHAP
A1  - Rösmann, Stefanie
A1  - Baaken, Thomas
T1  - Ansatzpunkte und Nutzen einer Marke bei Innovationen.
T2  - Baaken, Thomas; Höft, Uwe; Kesting, Tobias (Hrsg.): Marketing für Innovationen. Wie innovative Unternehmen die Bedürfnisse ihrer Kunden erfüllen
Y1  - 2010
SN  - 3938363428
SP  - 299
EP  - 312
PB  - Harland media
CY  - Lichtenberg (Odw.)
ER  - 
TY  - BOOK
A1  - Baaken, Thomas
T1  - Science-to-Business Marketing; Habilitationsschrift am Internationalen Hochschulinstitut Zittau
Y1  - 2010
CY  - Zittau
ER  - 
TY  - GEN
A1  - Baaken, Thomas
T1  - Science-to-Business Marketing, Impulsvortrag und Track Chair auf dem Track Science-to-Business Marketing and Successful Research Commercialisation: Intellectual Capital and University and Industry Exchanges auf der 5th IFKAD International Forum on Knowledge Asset Dynamics Conference am 24.06.2010 in Matera, Italien
Y1  - 2010
ER  - 
TY  - GEN
A1  - Baaken, Thomas
T1  - Introduction to Science-to-Business Marketing, Impulsvortrag auf dem Workshop "Science-to-Business Marketing - strategische Vorgehensweisen an Universitäten" an der UAEH Universidad Autónoma. del Estado de Hidalgo am 30.06.2010 in Pachuca, Mexiko
Y1  - 2010
ER  - 
TY  - GEN
A1  - Baaken, Thomas
T1  - Business-to-Business Marketing in Abgrenzung zum Business-to-Consumer Marketing, Vortrag im Doktoranden-Kolloquium des Internationalen Hochschulinstituts Zittau IHI, Professor Dr. Löhr, am 04.05.2010 in Zittau
Y1  - 2010
ER  - 
TY  - GEN
A1  - Baaken, Thomas
T1  - Track Chair "Open innovation strategies and models from universities and research centres"der Konferenz INNOVATION 3.0 - Challenges, needs and skills of the new innovation era der TII (Association for the Transfer of Technologies, Innovation and Industrial Information) am 29./30.4.2010 in Düsseldorf
Y1  - 2010
ER  - 
TY  - GEN
A1  - Baaken, Thomas
T1  - The Importance of Technology Transfer, Vortrag auf dem 9th International Conference on Science-to-Business Marketing and Successful Research Commercialisation "Science-to-Buiness Marketing and Partner Relationship Management in Universities" an der Universidad Autonoma del Estado de Hidalgo (UAEH) am 12.04.2010 in Pachuca, Mexiko
Y1  - 2010
ER  - 
TY  - GEN
A1  - Baaken, Thomas
T1  - The Triangle for Innovation in Technology Transfer at Münster University of Applied Sciences, Vortrag für die Delegation des Tokyo Institute of Technology am 26.02.2010 in Münster
Y1  - 2010
ER  - 
TY  - GEN
A1  - Baaken, Thomas
T1  - Science-to-Business Marketing - ein innovativer Ansatz im Wissenstransfer, Key Note Vortrag auf der Tagung "Technologietransfer - Ideen Perspektiven geben" der University Partners Interchange am 24.02.2010 in Bonn
Y1  - 2010
ER  - 
TY  - GEN
A1  - Baaken, Thomas
T1  - Wissenschaftsmarketing oder Science-to-Business Marketing, Key Note Vortrag auf dem Symposium "Branding Knowledge Cities - a RUndUP Themaic Network Event" im Wissenschaftspark Golm am 18. 02. 2010 in Potsdam
Y1  - 2010
ER  - 
TY  - GEN
A1  - Baaken, Thomas
T1  - Science-to-Business Marketing, Vortrag in der InnovUS Technology Transfer (Pty) Ltd, Stellenbosch Universit, am 10.02.2010 in Stellenbosch, Südafrika
Y1  - 2010
ER  - 
TY  - GEN
A1  - Baaken, Thomas
T1  - Science-to-Business Marketing, Vortrag am Research Contracts and Intellectual Property Services (RCIPS) der UCT University of Cape Town am 09.02.2010 in Kapstadt, Südafrika
Y1  - 2010
ER  - 
TY  - GEN
A1  - Baaken, Thomas
T1  - Motivating academics to innovate and cooperate, Vortrag an der Nelson Mandela Metropolitan University am 04.02.2010 in Pt. Elizabeth, Südafrika
Y1  - 2010
ER  - 
TY  - GEN
A1  - Baaken, Thomas
T1  - Market Research in Scientific Markets - Image and Customer Satisfaction Surveys, Vortrag an der Nelson Mandela Metropolitan University am 03.02.2010 in Pt. Elizabeth, Südafrika
Y1  - 2010
ER  - 
TY  - GEN
A1  - Baaken, Thomas
T1  - Market Research - Options and Benefits Different targets of Awareness, Customer Satisfaction, Image, Market Potential Analysis, Vortrag an der Nelson Mandela Metropolitan University am 01.02.2010 in Pt. Elizabeth, Südafrika
Y1  - 2010
ER  - 
TY  - CHAP
A1  - Baaken, Thomas
A1  - Linnemann, Kerstin
T1  - Fostering Innovation Generation through Resource Recombination - A Systematic Approach towards a Model for the Likelihood of Resource Recombination
T2  - Conference Proceedings of the Academy of Marketing Conference 2010, July 6-10, 2010, Coventry, England
Y1  - 2010
ER  -