@techreport{DaveyMeermanGalanMuros2012, author = {Davey, Todd and Meerman, Arno and Gal{\´a}n Muros, Victoria}, title = {Supporting mechanisms in European University-Business Cooperation}, publisher = {FH M{\"u}nster}, organization = {European Commission DG Education and Culture, Science-to-Business Marketing Research}, doi = {10.25974/fhms-555}, url = {http://nbn-resolving.de/urn:nbn:de:hbz:836-opus-5553}, year = {2012}, abstract = {This report presents the findings related to the supporting mechanisms of university-business cooperation (UBC) that have been found to exist in Europe. These results derive from a fifteen and a half month study on the cooperation between HEIs1 and public and private organisations in Europe. The study was conducted by the Science-to-Business Marketing Research Centre, Germany (S2BMRC) for the DG Education and Culture at the European Commission (EC) during 2010 and 2011. The main components of the project are in-depth qualitative interviews with 11 recognised UBC experts as well as a major quantitative survey. The survey was translated into 22 languages and sent to all registered European HEIs (numbering over 3,000) in 33 countries during March 2011. Through this, a final sample population of 6,280 academics and HEI representatives was achieved making the study the largest study into cooperation between HEIs and business yet completed in Europe. Further, 30 good practice UBC case studies have been created to provide positive examples of European UBC.}, language = {en} } @techreport{DaveyBaakenGalanMurosetal.2012, author = {Davey, Todd and Baaken, Thomas and Gal{\´a}n Muros, Victoria and Meerman, Arno}, title = {Barriers and Drivers in European University-Business Cooperation}, publisher = {FH M{\"u}nster}, organization = {European Commission DG Education and Culture; Science-to-Business Marketing Research Centre}, doi = {10.25974/fhms-556}, url = {http://nbn-resolving.de/urn:nbn:de:hbz:836-opus-5568}, year = {2012}, abstract = {This report presents the findings related to the barriers and drivers of university-business cooperation (UBC) that have been found to exist in Europe. These results derive from a fifteen and a half month study on the cooperation between higher education institutions1 (HEIs) and public and private organisations in Europe. The study was conducted by the Science-to-Business Marketing Research Centre, Germany (S2BMRC) for the DG Education and Culture at the European Commission (EC) during 2010 and 2011. The main components of the project are in-depth qualitative interviews with 11 recognised UBC experts as well as a major quantitative survey. The survey was translated into 22 languages and sent to all registered European HEIs (numbering over 3,000) in 33 countries during March 2011. Through this, a final sample population of 6,280 academics and HEI representatives was achieved, making the study the largest study into cooperation between HEIs and business yet completed in Europe. Further, 30 good practice UBC case studies have been created to provide positive examples of European UBC.}, language = {en} } @techreport{DaveyMeermanGalanMuros2012, author = {Davey, Todd and Meerman, Arno and Gal{\´a}n Muros, Victoria}, title = {Factors influencing the extent of European University-Business Cooperation}, publisher = {FH M{\"u}nster}, organization = {European Commission DG Education and Culture, Science-to-Business Marketing Research}, doi = {10.25974/fhms-557}, url = {http://nbn-resolving.de/urn:nbn:de:hbz:836-opus-5571}, year = {2012}, abstract = {This report presents the findings related to the factors affecting the extent of university-business cooperation that have been found to exist in Europe. These results derive from a fifteen and a half month study on the cooperation between higher education institutions1 (HEIs) and public and private organisations in Europe. The study was conducted by the Science-to-Business Marketing Research Centre, Germany (S2BMRC) for the DG Education and Culture at the European Commission (EC) during 2010 and 2011. The main components of the project are in-depth qualitative interviews with 11 recognised UBC experts as well as a major quantitative survey. The survey was translated into 22 languages and sent to all registered European HEIs (numbering over 3,000) in 33 countries during March 2011. Through this, a final sample population of 6,280 academics and HEI representatives was achieved making the study the largest study into cooperation between HEIs and business yet completed in Europe. Further, 30 good practice UBC case studies have been created to provide positive examples of European UBC.}, language = {en} } @inproceedings{GerstlbergerKestingKorff2011, author = {Gerstlberger, Wolfgang and Kesting, Tobias and Korff, Nisha}, title = {MARKET SEGMENTATION IN UNIVERSITY-INDUSTRY TECHNOLOGY TRANSFER}, series = {Technology Transfer Conference 2011, Augsburg}, booktitle = {Technology Transfer Conference 2011, Augsburg}, doi = {10.25974/fhms-579}, url = {http://nbn-resolving.de/urn:nbn:de:hbz:836-opus-5795}, year = {2011}, abstract = {This presentation focuses on the knowledge and technology transfer (KTT) relations between universities as research suppliers and industrial companies as (potential) research customers from a market-oriented point of view.}, language = {en} } @misc{Korff2011, author = {Korff, Nisha}, title = {Commercialisation Success - Do Drivers Change over Time?}, year = {2011}, abstract = {Despite increasing scholarly interest in commercialisation and university-industry linkages (UIL), a number of gaps remain in the theoretical development of this area. In particular, researchers have not yet been able to identify whether critical success factors for commercialisation change at various stages of partnership evolution. That means, as UILs increase in commitment and joint activities, how do we best manage and foster these developing partnerships at various stages of the development? The research study draws on relationship marketing theory, which shows a developing stream of research into changes of relationship characteristics and performance throughout relationship development. The qualitative phase of this study consisted of a series of semi-structured in-depth interviews with members of industry and academia in Australia and Germany/Netherlands who are involved in UILs. Some interviews were conducted face-to-face, others by phone. Over the course of an hour, participants were questioned about their involvement and experience with UILs, with a particular focus on relationship evolution. All UILs are different, uniting a range of individuals from different backgrounds and organisations, with varying skills, needs and objectives. While each UIL thus should be considered on its own, the results clearly indicate that (1) relationships evolve over time and that (2) a number of key factors appear as relevant across a cross-section of linkages. The research identified three UIL phases as well as a pre- and post-linkage stage, each characterised by a distinct measure of success. As illustrated in the model on the following page, while each of these phases had different drivers of success, common threads emerged, similarly in Australia and Germany. In particular, communication, trust, personal relationships, understanding and meeting expectations (delivery) emerged as critical throughout a linkage lifecycle, yet in different forms. It should be noted, however, that relationships do not evolve linearly. Rather, dissolution or positive divergence, for example due to a lack of immediate projects or other relevant activities, may arise at any time and may entail a re-evaluation of various aspects of the UIL and its future.}, language = {en} }