@misc{Remmerbach1998,
  author    = {Remmerbach, K.- U.},
  title     = {Zukunftsorientierte Außendienststeuerung},
  year      = {1998},
  language  = {mul}
}
@misc{Ziegenbein2016,
  author    = {Ziegenbein, R.},
  title     = {Workplace Support - Bedarfsgerechtes Wissen am Arbeitsplatz, 12. Gesundheitswirtschaftskongress, 22. September 2016, Hamburg},
  year      = {2016},
  language  = {mul}
}
@article{MollenhauerRemmerbach1989,
  author    = {Mollenhauer, M. I. and Remmerbach, K.-U.},
  title     = {Wie effektiv ist Ihr Vertrieb?},
  series = {Marketing-Journal},
  journal   = {Marketing-Journal},
  year      = {1989},
  language  = {mul}
}
@article{Schwering2013,
  author    = {Schwering, Markus G.},
  title     = {Weitblick {\"u}ber den Tellerrand: Strategische Orientierung},
  series = {MARKT \& WIRTSCHAFT - DAS WIRTSCHAFTSMAGAZIN F{\"U}R UNTERNEHMER},
  volume    = {Sonderausgabe Innova},
  journal   = {MARKT \& WIRTSCHAFT - DAS WIRTSCHAFTSMAGAZIN F{\"U}R UNTERNEHMER},
  number    = {4},
  pages     = {10},
  year      = {2013},
  language  = {mul}
}
@misc{Remmerbach2009,
  author    = {Remmerbach, K.- U.},
  title     = {Was muß eine gute F{\"u}hrungskraft k{\"o}nnen?},
  year      = {2009},
  language  = {mul}
}
@article{Remmerbach1988,
  author    = {Remmerbach, K.- U.},
  title     = {Vorsicht beim Einstieg in junge M{\"a}rkte},
  series = {Harvardmanager},
  journal   = {Harvardmanager},
  number    = {4},
  pages     = {97 -- 103},
  year      = {1988},
  language  = {mul}
}
@misc{Remmerbach1989,
  author    = {Remmerbach, K.- U.},
  title     = {Vorsicht beim Einstieg in fremde M{\"a}rkte},
  year      = {1989},
  language  = {mul}
}
@misc{Remmerbach1989,
  author    = {Remmerbach, K.- U.},
  title     = {Ver{\"a}nderte Spielregeln erfordern neue Marketing-Konzepte - Alternative Franchising},
  year      = {1989},
  language  = {mul}
}
@article{Remmerbach1990,
  author    = {Remmerbach, K.- U.},
  title     = {Value Added Marketing},
  series = {Marktforschung \& Management, Zeitschrift f{\"u}r marktorientierte Unternehmenspolitik},
  journal   = {Marktforschung \& Management, Zeitschrift f{\"u}r marktorientierte Unternehmenspolitik},
  number    = {2},
  pages     = {56 -- 60},
  year      = {1990},
  language  = {mul}
}
@article{SchweringStriewe2004,
  author    = {Schwering, Markus G. and Striewe, Frank},
  title     = {Strategische Neuausrichtung gestalten},
  series = {DRUCKSPIEGEL, 59. Jahrgang, Nr. 13},
  journal   = {DRUCKSPIEGEL, 59. Jahrgang, Nr. 13},
  pages     = {11 -- 13},
  year      = {2004},
  language  = {mul}
}
@article{SchweringStriewe2004,
  author    = {Schwering, Markus G. and Striewe, Frank},
  title     = {Strategische Neuausrichtung gestalten},
  series = {Druckspiegel, 59. Jahrgang, Nr. 13},
  journal   = {Druckspiegel, 59. Jahrgang, Nr. 13},
  pages     = {11 -- 13},
  year      = {2004},
  language  = {mul}
}
@article{KnickmeierKriegesmannStriewe2009,
  author    = {Knickmeier, Alexander and Kriegesmann, Bernd and Striewe, Frank},
  title     = {Sind Krisenzeiten Innovationszeiten?},
  series = {Jahresbericht des Instituts f{\"u}r angewandte Innovationsforschung an der Ruhr-Universit{\"a}t Bochum e. V., No 234},
  journal   = {Jahresbericht des Instituts f{\"u}r angewandte Innovationsforschung an der Ruhr-Universit{\"a}t Bochum e. V., No 234},
  year      = {2009},
  language  = {mul}
}
@incollection{BeckerRieke2004,
  author    = {Becker, J. and Rieke, T.},
  title     = {Scorecard-based Process Controlling - Linking Business Objectives to Workflow Execution},
  series = {(Hrsg.: Fischer, L): Workflow Handbook 2004},
  booktitle = {(Hrsg.: Fischer, L): Workflow Handbook 2004},
  publisher = {Future Strategies},
  address   = {Lighthouse-Point, FL, USA},
  pages     = {115 -- 126},
  year      = {2004},
  language  = {mul}
}
@incollection{MeyerSchwering2002,
  author    = {Meyer, J{\"o}rn-Axel and Schwering, Markus G.},
  title     = {Schwerpunktbeitrag Marketing},
  series = {Specht, Dieter; M{\"o}hrle, Martin G. (Hrsg.): Gabler Lexikon Technologiemanagement - Management von Innovationen und neuen Technologien im Unternehmen},
  booktitle = {Specht, Dieter; M{\"o}hrle, Martin G. (Hrsg.): Gabler Lexikon Technologiemanagement - Management von Innovationen und neuen Technologien im Unternehmen},
  address   = {Wiesbaden},
  pages     = {168 -- 173},
  year      = {2002},
  language  = {mul}
}
@article{SchrollSchwering2002,
  author    = {Schroll, Markus and Schwering, Markus G.},
  title     = {Mit Argus Augen},
  series = {UMWELTMAGAZIN, 32. Jahrgang},
  journal   = {UMWELTMAGAZIN, 32. Jahrgang},
  pages     = {52 -- 53},
  year      = {2002},
  language  = {mul}
}
@article{MeffertRemmerbach1988,
  author    = {Meffert, H. and Remmerbach, K.-U.},
  title     = {Markteintrittsentscheidungen in jungen M{\"a}rkten},
  series = {Die Betriebswirtschaft},
  journal   = {Die Betriebswirtschaft},
  pages     = {331 -- 346},
  year      = {1988},
  language  = {mul}
}
@incollection{MeffertRemmerbach1999,
  author    = {Meffert, H. and Remmerbach, K.-U.},
  title     = {Marketingstrategien in jungen M{\"a}rkten},
  series = {Meffert,H. Marktorientierte Unternehmensf{\"u}hrung im Wandel},
  booktitle = {Meffert,H. Marktorientierte Unternehmensf{\"u}hrung im Wandel},
  address   = {Wiesbaden},
  pages     = {175 -- 203},
  year      = {1999},
  language  = {mul}
}
@book{RemmerbachAmannKrebs1997,
  author    = {Remmerbach, K.- U. and Amann, W. and Krebs, C.},
  title     = {Marketing-Kompendium},
  publisher = {Unterensingen},
  year      = {1997},
  language  = {mul}
}
@book{Hufnagel2009,
  author    = {Hufnagel, W.},
  title     = {Managementsysteme, LE1},
  address   = {Hagen},
  year      = {2009},
  language  = {mul}
}
@book{Hufnagel2010,
  author    = {Hufnagel, W.},
  title     = {Managementsysteme, LE 1},
  address   = {Hagen},
  year      = {2010},
  language  = {mul}
}