@article{KerkaKriegesmannSchweringetal.2011,
  author    = {Kerka, Friedrich and Kriegesmann, Bernd and Schwering, Markus G. and Striewe, Frank},
  title     = {"Customer Insights" - den unentdeckten Kundenw{\"u}nschen auf der Spur},
  series = {Business+Innovation},
  volume    = {2. Jahrgang},
  journal   = {Business+Innovation},
  number    = {3},
  pages     = {16 -- 23},
  year      = {2011},
  language  = {de}
}
@article{StrieweSchwering2011,
  author    = {Striewe, F. and Schwering, Markus G.},
  title     = {Partizipation und Belastung von Unternehmensberatern - Empirische Befunde zu den Risiken und Nebenwirkungen "wissensintensiver" Arbeit},
  series = {ARBEIT - ZEITSCHRIFT F{\"U}R ARBEITSFORSCHUNG, ARBEITSGESTALTUNG UND ARBEITSPOLITIK},
  volume    = {20},
  journal   = {ARBEIT - ZEITSCHRIFT F{\"U}R ARBEITSFORSCHUNG, ARBEITSGESTALTUNG UND ARBEITSPOLITIK},
  number    = {2},
  pages     = {75 -- 93},
  year      = {2011},
  language  = {de}
}
@article{KerkaKriegesmannSchwering2009,
  author    = {Kerka, Friedrich and Kriegesmann, Bernd and Schwering, Markus G.},
  title     = {Evaluating innovation ideas: a comprehensive approach to New Product Development},
  series = {INT. J. TECHNOLOGY INTELLIGENCE AND PLANNING, Vol. 5, No. 2},
  journal   = {INT. J. TECHNOLOGY INTELLIGENCE AND PLANNING, Vol. 5, No. 2},
  pages     = {118 -- 137},
  year      = {2009},
  language  = {mul}
}
@article{KriegesmannKleySchwering2007,
  author    = {Kriegesmann, Bernd and Kley, Thomas and Schwering, Markus G.},
  title     = {Making organizational learning happen: the value of creative failures},
  series = {BUSINESS STRATEGY SERIES, 8. Jahrgang},
  journal   = {BUSINESS STRATEGY SERIES, 8. Jahrgang},
  number    = {4},
  pages     = {260 -- 276},
  year      = {2007},
  language  = {en}
}
@article{KriegesmannSchwering2006,
  author    = {Kriegesmann, Bernd and Schwering, Markus G.},
  title     = {Kompetenz zur Innovation - Ergebnisse einer empirischen Untersuchung zum Aufbau und zur Entwicklung von Wissen und Erfahrung in KMU},
  series = {WISSENSCHAFTSMANAGEMENT - ZEITSCHRIFT F{\"U}R INNOVATION},
  volume    = {12},
  journal   = {WISSENSCHAFTSMANAGEMENT - ZEITSCHRIFT F{\"U}R INNOVATION},
  number    = {1},
  pages     = {20 -- 24},
  year      = {2006},
  language  = {de}
}
@article{KriegesmannKleySchwering2005,
  author    = {Kriegesmann, Bernd and Kley, Thomas and Schwering, Markus G.},
  title     = {Creative errors and heroic failures: capturing their innovative potential},
  series = {JOURNAL OF BUSINESS STRATEGY, Volume 26, Number 3},
  journal   = {JOURNAL OF BUSINESS STRATEGY, Volume 26, Number 3},
  pages     = {57 -- 64},
  year      = {2005},
  language  = {en}
}
@article{SchweringStriewe2003,
  author    = {Schwering, Markus G. and Striewe, Frank},
  title     = {Wie vermeidet man strategische Fehlschl{\"a}ge? - Ein Praxisbeispiel},
  series = {DEUTSCHER DRUCKER},
  volume    = {39},
  journal   = {DEUTSCHER DRUCKER},
  number    = {30},
  pages     = {13 -- 14},
  year      = {2003},
  language  = {de}
}
@article{SchrollSchwering2002,
  author    = {Schroll, Markus and Schwering, Markus G.},
  title     = {Mit Argus Augen},
  series = {UMWELTMAGAZIN, 32. Jahrgang},
  journal   = {UMWELTMAGAZIN, 32. Jahrgang},
  pages     = {52 -- 53},
  year      = {2002},
  language  = {mul}
}
@article{SchwedaSchwering2001,
  author    = {Schweda, Anke and Schwering, Markus G.},
  title     = {Orientierung im Regelungsdschungel (Teil I) - Zum Stand des Umgangs mit Arbeits-, Gesundheits- und Umweltschutzregelungen},
  series = {SICHERHEITSINGENIEUR},
  volume    = {32. Jahrgang},
  journal   = {SICHERHEITSINGENIEUR},
  number    = {9},
  pages     = {12 -- 15},
  year      = {2001},
  language  = {de}
}
@article{SchwedaSchwering2001,
  author    = {Schweda, Anke and Schwering, Markus G.},
  title     = {Orientierung im Regelungsdschungel (Teil II) - Das professionelle Management von Arbeits-, Gesundheits- und Umwelt¬schutz¬regelungen},
  series = {SICHERHEITSINGENIEUR},
  volume    = {32. Jahrgang},
  journal   = {SICHERHEITSINGENIEUR},
  number    = {10},
  pages     = {34 -- 38},
  year      = {2001},
  language  = {de}
}
@article{StaudtSchrollSchwering2001,
  author    = {Staudt, Erich and Schroll, Markus and Schwering, Markus G.},
  title     = {Effizienz durch Transparenz},
  series = {UMWELT - FACHZEITSCHRIFT F{\"U}R TECHNIK UND MANAGEMENT},
  journal   = {UMWELT - FACHZEITSCHRIFT F{\"U}R TECHNIK UND MANAGEMENT},
  number    = {3},
  pages     = {34 -- 36},
  year      = {2001},
  language  = {de}
}
@article{SchrollSchwering2001,
  author    = {Schroll, Markus and Schwering, Markus G.},
  title     = {Flucht nach vorn: Regelungsdickicht fordert Chemiebetriebe - Professionalisierung ist gefragt},
  series = {CHEMIE TECHNIK},
  volume    = {30},
  journal   = {CHEMIE TECHNIK},
  number    = {3},
  pages     = {70 -- 72},
  year      = {2001},
  language  = {de}
}
@article{KriegesmannBihlKleyetal.2005,
  author    = {Kriegesmann, Bernd and Bihl, Gerhard and Kley, Thomas and Schwering, Markus G.},
  title     = {"Genial daneben" - vom Wert des kreativen Fehlers f{\"u}r die Unternehmensentwicklung},
  series = {ZFO - ZEITSCHRIFT F{\"U}HRUNG + ORGANISATION},
  volume    = {74},
  journal   = {ZFO - ZEITSCHRIFT F{\"U}HRUNG + ORGANISATION},
  number    = {2},
  pages     = {94 -- 98},
  year      = {2005},
  language  = {de}
}
@article{KriegesmannKerkaStrieweetal.2005,
  author    = {Kriegesmann, Bernd and Kerka, Friedrich and Striewe, Frank and Schwering, Markus G.},
  title     = {Lernende Organisation: {\"U}berf{\"a}llige Korrekturen am Konzept},
  series = {PERSONALF{\"U}HRUNG},
  journal   = {PERSONALF{\"U}HRUNG},
  number    = {3},
  pages     = {48 -- 55},
  year      = {2005},
  language  = {mul}
}
@article{KriegesmannKleySchwering2005,
  author    = {Kriegesmann, Bernd and Kley, Thomas and Schwering, Markus G.},
  title     = {Eine Kultur f{\"u}r kreative Fehler, in: PERSONALWIRTSCHAFT, 32. Jahrgang},
  number    = {9},
  pages     = {30 -- 33},
  year      = {2005},
  language  = {de}
}
@article{SchweringStriewe2005,
  author    = {Schwering, Markus G. and Striewe, Frank},
  title     = {Personalentwicklung in der Druck- und Medienindustrie: Kompetent in die Zukunft},
  series = {DRUCKSPIEGEL, 60. Jahrgang},
  journal   = {DRUCKSPIEGEL, 60. Jahrgang},
  number    = {3},
  pages     = {25 -- 26},
  year      = {2005},
  language  = {de}
}
@article{SchweringStriewe2004,
  author    = {Schwering, Markus G. and Striewe, Frank},
  title     = {Nach dem Boom die Bodenlandung? Customer Relationship Management auf dem Pr{\"u}fstand},
  series = {PLANUNG \& ANALYSE - ZEITSCHRIFT F{\"U}R MARKTFORSCHUNG UND MARKETING},
  volume    = {32. Jahrgang},
  journal   = {PLANUNG \& ANALYSE - ZEITSCHRIFT F{\"U}R MARKTFORSCHUNG UND MARKETING},
  number    = {5},
  issn      = {0724-9632},
  pages     = {46 -- 49},
  year      = {2004},
  language  = {de}
}
@article{SchweringStriewe2004,
  author    = {Schwering, Markus G. and Striewe, Frank},
  title     = {Wie nutzt man Wissen und Erfahrung der Kunden?},
  series = {DEUTSCHER DRUCKER, 40. Jahrgang, Nr. 41},
  journal   = {DEUTSCHER DRUCKER, 40. Jahrgang, Nr. 41},
  pages     = {12 -- 13},
  year      = {2004},
  language  = {de}
}
@article{KriegesmannSchwering2004,
  author    = {Kriegesmann, Bernd and Schwering, Markus G.},
  title     = {Die Kompetenz f{\"u}r den Erfolg},
  series = {PERSONALWIRTSCHAFT, 31. Jahrgang},
  journal   = {PERSONALWIRTSCHAFT, 31. Jahrgang},
  number    = {12},
  pages     = {12 -- 15},
  year      = {2004},
  language  = {de}
}
@article{SchweringStriewe2004,
  author    = {Schwering, Markus G. and Striewe, Frank},
  title     = {Strategische Neuausrichtung gestalten},
  series = {DRUCKSPIEGEL, 59. Jahrgang, Nr. 13},
  journal   = {DRUCKSPIEGEL, 59. Jahrgang, Nr. 13},
  pages     = {11 -- 13},
  year      = {2004},
  language  = {mul}
}