@incollection{Remmerbach1989, author = {Remmerbach, K.- U.}, title = {Europ{\"a}ischer Binnenmarkt 1992 - Chancen f{\"u}r das Konsumg{\"u}termarketing}, series = {Bruhn,M.; Wehrle,F. Europa 1992, Chancen f{\"u}r Marketing}, booktitle = {Bruhn,M.; Wehrle,F. Europa 1992, Chancen f{\"u}r Marketing}, address = {M{\"u}nster}, pages = {77 -- 87}, year = {1989}, language = {de} }