@article{KerkaKriegesmannSchweringetal.2011,
  author    = {Kerka, Friedrich and Kriegesmann, Bernd and Schwering, Markus G. and Striewe, Frank},
  title     = {"Customer Insights" - den unentdeckten Kundenw{\"u}nschen auf der Spur},
  series = {Business+Innovation},
  volume    = {2. Jahrgang},
  journal   = {Business+Innovation},
  number    = {3},
  pages     = {16 -- 23},
  year      = {2011},
  language  = {de}
}