@article{Schwering2015,
  author    = {Schwering, Markus},
  title     = {Gute Ideen erkennen - Flops vermeiden},
  series = {WIRTSCHAFTSSPIEGEL - Das Magazin der IHK Nord Westfalen},
  journal   = {WIRTSCHAFTSSPIEGEL - Das Magazin der IHK Nord Westfalen},
  number    = {9},
  pages     = {12 -- 15},
  year      = {2015},
  language  = {mul}
}