@book{Remmerbach2018,
  author    = {Remmerbach, K.- U.},
  title     = {Gl{\"u}ck, Entt{\"a}uschung und Bedauern - Emotionale Einfl{\"u}sse auf Entscheidungen},
  volume    = {8},
  edition   = {100},
  publisher = {Fachhochschule M{\"u}nster},
  address   = {M{\"u}nster},
  isbn      = {978-3-947263-04-2},
  pages     = {119},
  year      = {2018},
  language  = {de}
}
@incollection{RemmerbachWulfert2018,
  author    = {Remmerbach, K.- U. and Wulfert, L.},
  title     = {Eine kurze Einf{\"u}hrung in die Psychologie der Entscheidung},
  series = {Prof. Dr. Remmerbach et.al. Gl{\"u}ck, Entt{\"a}uschung und Bedauern - Emotionale Einfl{\"u}sse auf Entscheidungen},
  booktitle = {Prof. Dr. Remmerbach et.al. Gl{\"u}ck, Entt{\"a}uschung und Bedauern - Emotionale Einfl{\"u}sse auf Entscheidungen},
  edition   = {100},
  publisher = {Fachhochschule M{\"u}nster},
  address   = {M{\"u}nster},
  isbn      = {978-3-947263-04-2},
  pages     = {9 -- 32},
  year      = {2018},
  language  = {de}
}
@book{Remmerbach1988,
  author    = {Remmerbach, K.- U.},
  title     = {Markteintrittsentscheidungen},
  publisher = {Springer},
  address   = {Wiesbaden},
  isbn      = {978-3-409-13337-1},
  year      = {1988},
  language  = {de}
}
@article{RemmerbachRing1989,
  author    = {Remmerbach, K.- U. and Ring, T.},
  title     = {Die internationale Wettbewerbsf{\"a}higkeit von Marketing-Service-Anbietern - eine vergleichende Untersuchung in Europa (EG), USA und Japan},
  series = {Absatzwirtschaft},
  journal   = {Absatzwirtschaft},
  number    = {12},
  pages     = {56 -- 62},
  year      = {1989},
  language  = {de}
}
@incollection{RemmerbachWalters1994,
  author    = {Remmerbach, K.- U. and Walters, M.},
  title     = {Markenstrategien im europ{\"a}ischen Binnenmarkt},
  series = {Bruhn,M. Handbuch Markenartikel},
  booktitle = {Bruhn,M. Handbuch Markenartikel},
  address   = {Stuttgart},
  pages     = {653 -- 672},
  year      = {1994},
  language  = {de}
}
@book{RemmerbachAmannKrebs1997,
  author    = {Remmerbach, K.- U. and Amann, W. and Krebs, C.},
  title     = {Marketing-Kompendium},
  publisher = {Unterensingen},
  year      = {1997},
  language  = {mul}
}
@incollection{Remmerbach2005,
  author    = {Remmerbach, K.- U.},
  title     = {Strategieentwicklung - Marktstrategie als Basis f{\"u}r zielorientierte Innovationsprojekte},
  series = {Sch{\"a}ppi,B et.al. Handbuch Produktentwicklung},
  booktitle = {Sch{\"a}ppi,B et.al. Handbuch Produktentwicklung},
  publisher = {Hanser},
  address   = {M{\"u}nchen},
  isbn      = {978-3-446-228382},
  pages     = {195 -- 220},
  year      = {2005},
  language  = {de}
}
@article{Remmerbach1988,
  author    = {Remmerbach, K.- U.},
  title     = {Vorsicht beim Einstieg in junge M{\"a}rkte},
  series = {Harvardmanager},
  journal   = {Harvardmanager},
  number    = {4},
  pages     = {97 -- 103},
  year      = {1988},
  language  = {mul}
}
@article{Remmerbach1988,
  author    = {Remmerbach, K.- U.},
  title     = {Marketing und soziale Verantwortung},
  series = {Die Betriebswirtschaft},
  journal   = {Die Betriebswirtschaft},
  number    = {6},
  pages     = {808 -- 810},
  year      = {1988},
  language  = {de}
}
@article{Remmerbach1989,
  author    = {Remmerbach, K.- U.},
  title     = {Integrierte Markteintrittsplanung},
  series = {Marketing, ZFP},
  journal   = {Marketing, ZFP},
  number    = {3},
  pages     = {173 -- 179},
  year      = {1989},
  language  = {mul}
}