@book{StuermerSchmidt2014,
  author    = {St{\"u}rmer, Ralf and Schmidt, Jennifer},
  title     = {Erfolgreiches Marketing durch Emotionsforschung. Messung, Analyse, Best-Practice},
  publisher = {Haufe},
  address   = {Freiburg},
  isbn      = {978-3648048948},
  publisher      = {FH M{\"u}nster - University of Applied Sciences},
  pages     = {316},
  year      = {2014},
  language  = {de}
}