@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {Netzwerkanalyse: Netzwerke - wie sie funktionieren und wie man sie nutzen kann, Vortrag im Methodenseminar des Politik-Masterstudiums an der Westf{\"a}lischen Wilhelms Universit{\"a}t, PD Dr. Dirk Halm, am 22.10.2009 in M{\"u}nster},
  year      = {2009},
  language  = {de}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {Partneringkonzepte, KAM und PRM (u.a.), Vortrag auf der Tagung zum Science-to-Business Marketing der Technologiestiftung Berlin und der TU Berlin (durchgef{\"u}hrt durch das S2B Marketing Research Center) am 03.09.2009 in Berlin},
  year      = {2009},
  language  = {de}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {Von Eskimos und Heimwerkern - Geheimnisse des modernen Marketing, Vortrag auf dem Event: "Emsdetten weltoffen - Tag der offenen Wirtschaft",TWE Vliesstoffwerke GmbH \& Co. KG, am 24.10.2009 in Emsdetten},
  year      = {2009},
  language  = {de}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {The Role of Partnering in University-Industry Relationships, Vortrag auf dem Symposium "Wirtschaft und Wissenschaft" der Universytet Eckonomiczny Krakowie und der Fachhochschule M{\"u}nster am 10.12.2009 in M{\"u}nster.},
  year      = {2009},
  language  = {en}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {Engineering-to-Business: Erfolgsfaktoren im Innovationsmarketing, Vortrag auf der Tagung des VDMA, Arbeitskreis Innovation bei der G{\"o}cking Konstruktion GmbH am 01.09.2009 in Oelde},
  year      = {2009},
  language  = {de}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {Wissen ist Markt, Vortrag auf dem 3. noventum Zukunfts- \& Innovationssymposium "Erfolgreich in der Wissensgesellschaft", M{\"u}hlenhof M{\"u}nster am 27.10.2009 in M{\"u}nster},
  year      = {2009},
  language  = {de}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing, Vortrag und Seminar im MA Masterkurs "Wissenschafts-Marketing" der TU Berlin, am 07. 11.2009 in Berlin},
  year      = {2009},
  language  = {de}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {Vom Wissenschaftler zum Unternehmer, Vortrag auf der Konferenz Unternehmerische Universit{\"a}ten 2009 der TU Berlin am 08.12.2009 in Berlin},
  year      = {2009},
  language  = {de}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {Wissenstransfer- und Forschungs-Marketing f{\"u}r die Hessischen Fachhochschulen, Impulsvortrag im Seminar und Workshop zur Vermarktung der Forschungskampagne und Weiterentwicklung des Transfers am 26.02.2009 in Frankfurt am Main},
  year      = {2009},
  language  = {de}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {Higher Education in International Marketing by Integration of Industry Projects, Vortrag auf der Tagung "EDULERN09 International Conference on Education and New Learning Technologies", am 07.07.2009 in Barcelona, Spanien},
  year      = {2009},
  language  = {en}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {Partnering and PRM - Key Success Factors in Modern Technology Commercialisation, Internationales Symposium "Wirtschaft und Wissenschaft" Uniwersytet Ekonomiczny Krarowie, am 10.-12.05.2009 in Krakau, Polen},
  year      = {2009},
  language  = {en}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {Die Zukunft der Marke im B-to-B Marketing - 7 Faktoren einererfolgreichen Markenpositionierung, Vortrag auf dem Business Breakfast der pro-art Werbeagentur am 27.03.2009 in Essen},
  year      = {2009},
  language  = {de}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {Engineering-to-Business Marketing und Creative Coupling, Vortrag auf dem Workshop "Hybride Wertsch{\"o}pfung" der Technologief{\"o}rderung M{\"u}nster und der Prognos AG, am 24.08.2009 in M{\"u}nster},
  year      = {2009},
  language  = {de}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {Forschungsmarketing - Science-to-Business, Seminar im MBA Masterkurs "Wissenschaftsmanagement und -Marketing" der Fachhochschule Osnabr{\"u}ck und der CHE, am 28.03.2009 in Osnabr{\"u}ck},
  year      = {2009},
  language  = {de}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - a New Way of Getting Universities Closer to Industry Markets, Faculty Talk, Christ University Bangalore, am 11.03.2009 in Bangalore, Indien},
  year      = {2009},
  language  = {en}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing, Vortrag und Seminar im MA Masterkurs"Wissenschafts-Marketing" der TU Berlin, am 25. 04.2009 in Berlin},
  year      = {2009},
  language  = {de}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {How to think out about Commercialisation markets in respect to research and spin out opportunities Research Entrepreneurship, Vortrag auf dem Workshop "Commercialising Research Through Spin-Offs/Start Ups. Workshop for the establishment of the approach, opportunity identification and development for creating spin-offs / start ups from research: an international perspective" am 06.02.2009 in Adelaide, Australien},
  year      = {2009},
  language  = {en}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - the new concept for KnowledgeTransfer and successful Research Commercialisation, Vortrag auf dem 8th International Conference on Science-to-Business Marketing and Successful Research Commercialisation "Extracting the Value out of University-Industry Interaction" (Science Marketing, Stiferverband f{\"u}r die Deutsche Wissenschaft, trans2tech) am 1.10.2008 in M{\"u}nster},
  year      = {2008},
  language  = {en}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {Partnering and Marketing concepts in Knowledge Transfer and University-Industry Interaction" Vortrag auf dem Seminar "Key Account Management and Customer Relationship Management in Universities", der Rectors Conference of Finnish Universities of Applied Sciences ARENE ry und FINPIN Finnish Entrepreneurship and Innovation Network for Higher Education am 22.01.2009 in Helsinki, Finnland},
  year      = {2009},
  language  = {en}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Select Instruments of Science-to-Business Marketing, Vortrag auf der 8th International Conference on Science-to-Business Marketing and Successful Research Commercialisation "Extracting the Value out of University-Industry Interaction" (Science Marketing, Stifterverband f{\"u}r die Deutsche Wissenschaft, trans2tech) am 2.10.2008 in M{\"u}nster},
  year      = {2008},
  language  = {en}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - a new concept for innovative TechTransfer and successful Research Commercialisation", Vortrag auf dem Colloquium Master in Science Education and Communication \& Science Information and Press Office Technische Universiteit Delft am 29.09.2008 in Delft, Niederlande},
  year      = {2008},
  language  = {en}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {Einf{\"u}hrung in die Grundlagen des Business-to-Business Marketing, Impulsvortrag im Rahmen des Sektionsseminars f{\"u}r Promovenden "Business-to-Business Marketing", Sektion Professor Gerstlberger, am 25.02.2009 in Nordhausen},
  year      = {2009},
  language  = {de}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {New concepts in Knowledge Transfer and Research Commercialisation, Vortrag bei Flinders Partners Pty Ltd, Flinders University, Mark Oliphant Bedford Park am 13.10.2008 in Adelaide, Australien},
  year      = {2008},
  language  = {en}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Applying Marketing Strategies to Research and Getting Research Closer to Markets, Vortrag ECIC Seminar Series an der University of Adelaide am 13.10.2008 in Adelaide, Australien},
  year      = {2008},
  language  = {en}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Marketing for Research, Vortrag ProTon Seminar, ProTon Brussels am 03.12.2008 in Br{\"u}ssel, Belgien},
  year      = {2008},
  language  = {en}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - ein innovativer Ansatz zur Entwicklung der Zusammenarbeit Wissenschaft-Wirtschaft, Vortrag im Rahmen des Sektionsseminars "Forschungsmarketing - Science-to-Business Marketing" Sektion Prof. Gerstlberger, Promotionsstudium des IHI Zittau, am 10.09.2008 in Oldenburg},
  year      = {2008},
  language  = {de}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Select new Technology Transfer approaches, Presentation to Trans2tech Workshop Validation of the model of the TechAdvanceTM, a Technology Assessment Model including the use of Value Chains in TechTransfer, Barcelona Media - Innovation Centre am 19.06.2008 in Barcelona, Spanien},
  year      = {2008},
  language  = {en}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Motivating academics to innovate and cooperate, Pr{\"a}sentation im Rahmen der Konferenz "Marketing inova{\´i} aneb Jak prodat svuj vyn{\´a}les?" am CeTT Centrum pro Trasnsfer Technologi{\´i} at the Technology Centre AS CR am 05.06.2008 in Prag, Tschechien},
  year      = {2008},
  language  = {en}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Business-to-Business Marketing - Erfolgsfaktor Mittelstandsmarketing, Vortrag auf der Konferenz "Hidden Champions - Erfolgsfaktor Mittelstandsmarketing" zum 40j{\"a}hrigen Bestehen des Marketingklubs M{\"u}nster/Osnabr{\"u}ck in der Sparkassenakademie am 09.05.2008 in M{\"u}nster},
  year      = {2008},
  language  = {de}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - ein strategischer Ansatz zur Entwicklung des Transfers an Hochschulen, Vortrag auf der iq brandenburg - Wissenschaft f{\"u}r Unternehmen der ZAB ZukunftsAgentur Brandenburg am 24.06.2008 in Brandenburg},
  year      = {2008},
  language  = {de}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Overview on select new Technology Transfer approaches, Vortrag auf dem trans2tech Workshop "Validation of the model of the TechAdvanceTM, a Technology Assessment Model", Consorzio Pisa Ricerche am 27.08.2008 in Pisa, Italien},
  year      = {2008},
  language  = {en}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - a revolution in modern Technology Transfer, Key Note Vortrag zur 1st International Conference of Applied Arts "Applied Arts and Future Expectations", Mansoura University at Damietta am 13.-15.05.2008 in Damietta, {\"A}gypten},
  year      = {2008},
  language  = {en}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {From Push to Pull. The Marketing Approach in Generating Business for Universities, Key Note Pr{\"a}sentation der Konferenz "Promoting Entrepreneurship at Universities" der FinPin am 21.04.2008 in H{\"a}meenlinna, Finnland},
  year      = {2008},
  language  = {en}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Science-Marketing - the Workshop, Workshop innerhalb der "1st International Conference of Applied Arts and Future Expectations" Mansoura University at Damietta am 14.05.2008 in Damietta, {\"A}gypten},
  year      = {2008},
  language  = {en}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - a revolution in modern Technology Transfer, Konferenzpr{\"a}sentation an der Universidad Aut{\´o}noma del Estado de Hidalgo am 11.04.2008 in Pachuca, Mexiko},
  year      = {2008},
  language  = {de}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Ein neuer Ansatz k{\"u}nftiger Wissenschafts-Wirtschafts-Kooperationen - Science Marketing, InnoMedia Workshop "Innovationsmanagement", Fachhochschule M{\"u}nster am 12.03.2008 in M{\"u}nster},
  year      = {2008},
  language  = {de}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Market Research in Scientific Markets - Image and Customer Satisfaction Surveys, Gastseminar im Masterkurs "Wissenschaftsmanagement" der Fachhochschule Osnabr{\"u}ck und der CHE am 29.03.2008 in Osnabr{\"u}ck},
  year      = {2008},
  language  = {en}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - ein strategischer Ansatz zur Forschungsentwicklung an Fachhochschulen, Bundesdekanekonferenz Wirtschaftswissenschaften am 08.- 09.05.2008 in Heide},
  year      = {2008},
  language  = {de}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Customer Satisfaction Measurement in Science-to-Business Marketing - A New Way of Getting Research Closer to Markets", Driving Innovation from Science to Business - How customized marketing practices can help, European Trans2Tech Conference am 06.03.2008 in Aix en Provence, Frankreich},
  year      = {2008},
  language  = {en}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Die 7 P erfolgreichen B-to-B Marketings - von der Technik zum Nutzen im Technologie- und Innovationsmarketing, InnoMedia Business-Breakfast Marketingforum, pro-art werbeagentur am 04.03.2008 in Emsdetten},
  year      = {2008},
  language  = {de}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {"Partnering in Science-to-Business Relationships", Vortrag auf dem Symposium "Entrepreneurship in Higher Education" an der Saxion Hogescholen am 07.02.2008 in Enschede, Niederlande},
  year      = {2008},
  language  = {de}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {"Science-to-Business Marketing - wie kann Wissenschaft n{\"a}her am Markt arbeiten", Vortrag bei der SBV Herminonia am 24.01.2008 in M{\"u}nchen},
  year      = {2008},
  language  = {de}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {"Science-to-Business Marketing", Vortrag an der Hochschule f{\"u}r angewandte Wissenschaften M{\"u}nchen am 25.01.2008 in M{\"u}nchen},
  year      = {2008},
  language  = {de}
}
@misc{Baaken2007,
  author    = {Baaken, Thomas},
  title     = {"Science-marketing as key factor in future technology transfer and innovation", Vortrag auf der "China-EU Conference on Innovative Management of Technology Transfer" der AMSTAC (Association of the Management of Scientific and Technical Achievement of China), TII und des Science Marketing Research Centre M{\"u}nster am 26.-28.09.2007 in Beijing, China},
  year      = {2007},
  language  = {en}
}
@misc{Baaken2007,
  author    = {Baaken, Thomas},
  title     = {"Science Marketing - a new concept for innovative TechTransfer and successful Research Commercialisation", Vortrag vor dem High Council of Egyptian Universities und Delegierten verschiedener {\"a}gyptischer Universit{\"a}ten am 11.11.2007 in Kairo, {\"A}gypten},
  year      = {2007},
  language  = {en}
}
@misc{Baaken2007,
  author    = {Baaken, Thomas},
  title     = {"SME Participation in Research", Diskussion bei dem "Third Round Table on Improving SME Participation in European Research Funding", von Detect-It2 und ProTon Europe, an der Calouste Gulbenkian Foundation am 03.12.2007 in Lissabon, Portugal},
  year      = {2007},
  language  = {de}
}
@misc{Baaken2007,
  author    = {Baaken, Thomas},
  title     = {"Partner Relationship Management", Conference on Responsible Partnering between Research and Industry - Progress and Remaining Challenges in Effective Collaboration and Knowledge and Technology Transfer am 03.-04.12.2007 in Lissabon, Portugal},
  year      = {2007},
  language  = {en}
}
@misc{Baaken2007,
  author    = {Baaken, Thomas},
  title     = {"How to motivate researchers and employees to innovation", Vortrag an der Technical University of Prague; Technology Centre AS CR of the Czech Academy of Sciences am 20.11.2007 in Prag, Tschechien},
  year      = {2007},
  language  = {en}
}
@misc{Baaken2007,
  author    = {Baaken, Thomas},
  title     = {"Kundenzufriedenheiten unter Forschungskunden aus Sicht der Kunden und der Forschungsanbieter. Bisher durchgef{\"u}hrte Studien", Workshop der UAS7 (www.uas7.org) am 14.12.2007 in M{\"u}nster},
  year      = {2007},
  language  = {de}
}
@misc{Baaken2007,
  author    = {Baaken, Thomas},
  title     = {"PRM - Partner Relationship Management as part of Science-to-Business Marketing", Vortrag auf dem Symposium Customer Relationship Management (CRM) at Universities an der Coventry University am 26.06.2007 in Coventry, Großbritannien},
  year      = {2007},
  language  = {en}
}