@article{vonKeitzGarrod1995, author = {von Keitz, Isabel and Garrod, Neil}, title = {European Union accounting harmonization: The case of leased assets in the United Kingdom and Germany}, series = {The European Accounting Review, Vol. 4}, journal = {The European Accounting Review, Vol. 4}, number = {2/1995}, pages = {155 -- 164}, year = {1995}, language = {en} } @incollection{vonKeitz2002, author = {von Keitz, Isabel}, title = {IAS 9 - Research and Development cost}, series = {Rechnungslegung nach International Accounting Standards (IAS) - Kommentar auf der Grundlage des deutschen Bilanzrechts, hrsg. v. Baetge, J{\"o}rg/D{\"o}rner, Dietrich/Kleek{\"a}mper, Heinz/Wollmert, Peter/Kirsch}, booktitle = {Rechnungslegung nach International Accounting Standards (IAS) - Kommentar auf der Grundlage des deutschen Bilanzrechts, hrsg. v. Baetge, J{\"o}rg/D{\"o}rner, Dietrich/Kleek{\"a}mper, Heinz/Wollmert, Peter/Kirsch}, edition = {2. Auflage}, address = {Stuttgart}, year = {2002}, language = {en} } @incollection{vonKeitzWollmertOseretal.2002, author = {von Keitz, Isabel and Wollmert, Peter and Oser, Peter and D{\"o}rner, Dietrich}, title = {IAS 37 - Provisions, Contingent liabilities and Contingent Assets}, series = {Rechnungslegung nach International Accounting Standards (IAS) - Kommentar auf der Grundlage des deutschen Bilanzrechts, hrsg. v. Baetge, J{\"o}rg/D{\"o}rner, Dietrich/Kleek{\"a}mper, Heinz/Wollmert, Peter/Kirsch}, booktitle = {Rechnungslegung nach International Accounting Standards (IAS) - Kommentar auf der Grundlage des deutschen Bilanzrechts, hrsg. v. Baetge, J{\"o}rg/D{\"o}rner, Dietrich/Kleek{\"a}mper, Heinz/Wollmert, Peter/Kirsch}, edition = {2. Auflage}, address = {Stuttgart}, year = {2002}, language = {en} } @book{vonKeitz2006, author = {von Keitz, Isabel}, title = {The Application of IFRS: Choices in Practice}, year = {2006}, language = {en} } @article{vonKeitz2005, author = {von Keitz, Isabel}, title = {Corporate Reporting on Intangibles, A Proposal from a German Background}, series = {Schmalenbach Business Review (sbr), Special Issue}, journal = {Schmalenbach Business Review (sbr), Special Issue}, number = {2/2005}, pages = {65 -- 100}, year = {2005}, language = {en} } @misc{BuchholzKirschTeitscheid2012, author = {Buchholz, Wolfgang and Kirsch, Therese and Teitscheid, Petra}, title = {Sustainable raw material procurement as an answer to the risk of supply in food industry, Leuphana Sustainability Summit, L{\"u}neburg 2012}, year = {2012}, language = {en} } @misc{BuchholzCronedeBie2011, author = {Buchholz, Wolfgang and Crone, Niklas and de Bie, Holger}, title = {Changing the Value Chain - Conceptional Framework and Case Studies for In- and Outsourcing Strategies, EIASM Colloquium on Organisational Change and Development - Advances, Challenges and Development, Malta 2011}, year = {2011}, language = {en} } @article{OPUS4-4564, title = {The Pricing of Path-Dependent Structured Financial Retail Products: The Case of Bonus Certificates (mit Rainer Baule)}, series = {The Journal of Derivatives 18, 4/2011}, journal = {The Journal of Derivatives 18, 4/2011}, pages = {54 -- 71}, year = {2011}, language = {en} } @article{OPUS4-4567, title = {The Value of Earn-Out Provisions: An Option-Based Approach}, series = {Business Valuation Review 28, 4/2010}, journal = {Business Valuation Review 28, 4/2010}, pages = {174 -- 180}, year = {2010}, language = {en} } @article{OPUS4-4568, title = {The Information Content of Implied Volatility: Evidence from Australia (mit Bart Frijns und AlirezaTourani-Rad)}, series = {The Journal of Futures Markets 30, 2/2010}, journal = {The Journal of Futures Markets 30, 2/2010}, pages = {134 -- 155}, year = {2010}, language = {en} } @article{OPUS4-4569, title = {A Customer-Based Stochastic Valuation Approach for Growth Companies}, series = {The Icfai Journal of Marketing Management 8, 2/2009}, journal = {The Icfai Journal of Marketing Management 8, 2/2009}, pages = {57 -- 71}, year = {2009}, language = {en} } @incollection{KestingGerstlberger2011, author = {Kesting, Tobias and Gerstlberger, Wolfgang}, title = {Industry-University Collaboration from the Point of View of Companies as Research Customers - An international Survey of textile and textile-related Industries in Germany, Belgium and the Netherlands}, series = {Proceedings of the 18th International Product Development Management Conference "Innovate through Design", June 6-7, 2011, Delft, The Netherlands}, booktitle = {Proceedings of the 18th International Product Development Management Conference "Innovate through Design", June 6-7, 2011, Delft, The Netherlands}, address = {Delft}, isbn = {1998-7374}, pages = {S. 1 -- 20}, year = {2011}, language = {en} } @incollection{KestingGerstlberger2010, author = {Kesting, Tobias and Gerstlberger, Wolfgang}, title = {The Role and Significance of Transfer Intermediaries in University Knowledge and Technology Transfer Practice}, series = {"Academy of Marketing 2010 Annual Conference" (6-8 July, Ricoh Arena, Coventry, UK) Proceedings}, booktitle = {"Academy of Marketing 2010 Annual Conference" (6-8 July, Ricoh Arena, Coventry, UK) Proceedings}, address = {Coventry}, isbn = {978-1-84600-0317}, pages = {S. 1 -- 7}, year = {2010}, language = {en} } @incollection{KestingKliewe2009, author = {Kesting, Tobias and Kliewe, Thorsten}, title = {Fostering new Product Development by enhancing Interactions between University and Industry: Outlining Key Obstacles and presenting managerial Implications to overcome them}, series = {Proceedings of the 16th International Product Development Management Conference "Managing Dualities in the Innovation Journey", June 8-9, 2009, Twente/Enschede}, booktitle = {Proceedings of the 16th International Product Development Management Conference "Managing Dualities in the Innovation Journey", June 8-9, 2009, Twente/Enschede}, address = {Enschede}, isbn = {1998-7374}, pages = {S. 1 -- 18}, year = {2009}, language = {en} } @article{KestingRennhak2011, author = {Kesting, Tobias and Rennhak, Carsten}, title = {Market Segmentation in German Business Practice - Relevance, Procedures and Challenges}, series = {World Review of Entrepreneurship, Management and Sustainable Development}, volume = {7}, journal = {World Review of Entrepreneurship, Management and Sustainable Development}, number = {4}, pages = {S. 361 -- 379}, year = {2011}, language = {en} } @misc{Kliewe2012, author = {Kliewe, Thorsten}, title = {"Resources used by academics and practitioners in knowledge and technology transfer: empirical findings and introduction of the largest free resource database on university-industry", presentation at the 11th International Conference on Science-to-Business Marketing and Successful Research Commercialisation on "Entrepreneurial Universities", on 27.04.2012 in Muenster, Germany.}, year = {2012}, language = {en} } @misc{Kliewe2012, author = {Kliewe, Thorsten}, title = {"Value Creation in University-Industry Relationships", presentation at Z{\"u}rich University of Applied Sciences on 29.03.2012 in Winterthur, Switzerland.}, year = {2012}, language = {en} } @misc{Kliewe2011, author = {Kliewe, Thorsten}, title = {"How to assess R\&D projects", presentation at the workshop "Developing University-Industry Partnerships to Strengthen Innovative Economies" for the conference "Forum from Science to Business and 10th International Conference on Science-to-Business Marketing and Successful Research Commercialisation" , on 12.05.2011 in St. Petersburg, Russia.}, year = {2011}, language = {en} } @article{GonzalezAndradesGalanMurosAriasSantiagoetal.2011, author = {Gonz{\´a}lez-Andrades, M. and Gal{\´a}n-Muros, V. and Arias-Santiago, S. and Carriel-Araya, V. S. and Mart{\´i}n-Piedra, M. A. and Alaminos-Mingorance, M.}, title = {Students Objectives For Practical Histology In Health Sciences Curricula}, series = {Histology and Histopathology}, volume = {26}, journal = {Histology and Histopathology}, number = {1}, pages = {436 -- 436}, year = {2011}, language = {en} } @article{TeixeiraDavey2010, author = {Teixeira, Aurora A. C. and Davey, Todd}, title = {Attitudes of higher education students to new venture creation. The relevance of competencies and contextual factors.}, series = {Industry \&Higher Education}, volume = {24}, journal = {Industry \&Higher Education}, number = {5}, pages = {323 -- 341}, year = {2010}, language = {en} } @incollection{BaakenSchroeder2008, author = {Baaken, Thomas and Schr{\"o}der, Carsten}, title = {The Triangle for Innovation in Technology Transfer at University of Applied Sciences.}, series = {Laine, Kari; van der Sijde, Peter; L{\"a}hdeniemi, Matti; Tarkkanen, Jaakko (Hrsg.): Higher Education Institutions and Innovation in the Knowledge Society}, booktitle = {Laine, Kari; van der Sijde, Peter; L{\"a}hdeniemi, Matti; Tarkkanen, Jaakko (Hrsg.): Higher Education Institutions and Innovation in the Knowledge Society}, edition = {1}, publisher = {Rectors' Conference of Finnish Universities of Applied Sciences ARENE ry}, address = {Helsinki}, isbn = {978-952-67165-0-3}, pages = {103 -- 116}, year = {2008}, language = {en} } @incollection{BaakenDaveyFrancisetal.2008, author = {Baaken, Thomas and Davey, Todd and Francis, Anthony and Kliewe, Thorsten}, title = {A model for the assessment and extraction of entrepreneurial value from university research.}, series = {Ingle, Sarah; Neuvonen-Rauhala, Marja-Liisa (Hrsg.): Promoting Entrepreneurship by Universities, Proceedings of the 2nd International FINPIN Conference, 20.-22.04. 2008, H{\"a}meenlinna, Finnland}, booktitle = {Ingle, Sarah; Neuvonen-Rauhala, Marja-Liisa (Hrsg.): Promoting Entrepreneurship by Universities, Proceedings of the 2nd International FINPIN Conference, 20.-22.04. 2008, H{\"a}meenlinna, Finnland}, address = {H{\"a}meenlinna}, pages = {204 -- 212}, year = {2008}, language = {en} } @incollection{BaakenPlewa2007, author = {Baaken, Thomas and Plewa, Carolin}, title = {Key Success Factors for Research Institutions in Research Commercialization and Industry Linkages: Outcomes of a German/Australian Cooperative Project.}, series = {Management of Technology. New Directions in Technology Management. Selected Papers from the Thirteenth International Conference on Management of Technology, Amsterdam, Netherlands}, booktitle = {Management of Technology. New Directions in Technology Management. Selected Papers from the Thirteenth International Conference on Management of Technology, Amsterdam, Netherlands}, address = {Amsterdam}, isbn = {987-0-08-045115-2}, pages = {75 -- 89}, year = {2007}, language = {en} } @book{Sugasawa2006, author = {Sugasawa, Yoshio}, title = {IJTIP International Journal of Technology Intelligence and Planning}, volume = {Vol. 2, No}, editor = {Baaken, Thomas}, publisher = {Indersience Publishing}, isbn = {1740-2840}, year = {2006}, language = {en} } @article{HagenHoelscherPlewaetal.2006, author = {Hagen, Friederike von and H{\"o}lscher, Volker and Plewa, Carolin and Baaken, Thomas}, title = {International research customer satisfaction surveys and research provider surveys.}, series = {International Journal of Technology Intelligence and Planning, (Hrsg.): Baaken Thomas / Sugasawa Yoshio}, volume = {2}, journal = {International Journal of Technology Intelligence and Planning, (Hrsg.): Baaken Thomas / Sugasawa Yoshio}, number = {2}, pages = {210 -- 224}, year = {2006}, language = {en} } @incollection{AmadiEchenduPretoriusBaakenetal.2005, author = {Amadi-Echendu, Joe and Pretorius, Tinus and Baaken, Thomas and von Hagen, Friederike}, title = {Science to Business Marketing - a Case Study from South Africa}, series = {Proceeding of 5th International Conference/Workshop on Science-to-Business Marketing and Successful Research Commercialisation, 25.-26.10.2005, Tokyo, Japan}, booktitle = {Proceeding of 5th International Conference/Workshop on Science-to-Business Marketing and Successful Research Commercialisation, 25.-26.10.2005, Tokyo, Japan}, address = {Tokyo}, pages = {407 -- 416}, year = {2005}, language = {en} } @incollection{VonHagenBaakenHoelscheretal.2005, author = {Von Hagen, Friederike and Baaken, Thomas and H{\"o}lscher, Volker and Plewa, Carolin}, title = {International Customer Satisfactory Surveys (Germany and Australia) and Research Provider Surveys (Germany and Europe)}, series = {Proceeding of 5th International Conference on Science-to-Business Marketing and Successful Research Commercialisation, 25.-26.10.2005, Tokyo, Japan}, booktitle = {Proceeding of 5th International Conference on Science-to-Business Marketing and Successful Research Commercialisation, 25.-26.10.2005, Tokyo, Japan}, address = {Tokyo}, pages = {384 -- 394}, year = {2005}, language = {en} } @incollection{Baaken2005, author = {Baaken, Thomas}, title = {Applying Marketing Strategies to Research - A new way of getting Research to successful Commercialisation.}, series = {Baaken, Thomas; Amandi-Echendu, Joe (Hrsg.): Proceeding of 4th International Conference/Workshop on Science-to-Business Marketing and Successful Research Commercialisation. 18.-19.10.2005, Pretoria, S}, booktitle = {Baaken, Thomas; Amandi-Echendu, Joe (Hrsg.): Proceeding of 4th International Conference/Workshop on Science-to-Business Marketing and Successful Research Commercialisation. 18.-19.10.2005, Pretoria, S}, address = {Pretoria}, year = {2005}, language = {en} } @article{PlewaQuesterBaaken2005, author = {Plewa, Carolin and Quester, Pascale and Baaken, Thomas}, title = {Relationship Marketing and University-Industry Linkages: A conceptual framework}, series = {Marketing Theory}, volume = {5}, journal = {Marketing Theory}, number = {4}, issn = {1470-5931}, pages = {40 -- 50}, year = {2005}, language = {en} } @incollection{Baaken2004, author = {Baaken, Thomas}, title = {Satisfaction Ratings by Industry Clients of German and Australian Research Providers}, series = {Marcure, Judy (Hrsg.): Marketing Scientific Results \& Services - A Toolkit}, booktitle = {Marcure, Judy (Hrsg.): Marketing Scientific Results \& Services - A Toolkit}, publisher = {Calibre Communications}, address = {Sydney, Kyoto, The Hague, Washington DC}, isbn = {9780646396385}, pages = {40 -- 50}, year = {2004}, language = {en} } @misc{GalanMuros2012, author = {Gal{\´a}n-Muros, V.}, title = {The State of Collaboration in R\&D And Commercialisation of R\&D in the Context of Cooperation Between Business and Higher Education Institutions in Europe, TII - Proton Conference, Copenhagen (Denmark), 25th-27th April}, year = {2012}, language = {en} } @misc{DaveyGalanMurosMeerman2012, author = {Davey, T and Gal{\´a}n-Muros, V and Meerman, A.}, title = {Business-minded, a study highlighting the academic university-business cooperation champions. Entrepreneurial Universities Conference, M{\"u}nster (Germany), 25th-27th April}, year = {2012}, language = {en} } @misc{GalanMurosDavey2012, author = {Gal{\´a}n-Muros, V. and Davey, T.}, title = {Student Mobility in the Context of Cooperation between Business and Higher Education Institutions. ERACON \& Erasmus Coordinators Conference, Cluj-Napoca (Romania) 18th-22th April}, year = {2012}, language = {en} } @misc{DaveyGalanMuros2012, author = {Davey, T. and Gal{\´a}n-Muros, V.}, title = {University - Business Cooperation: links between education and the world of work. Presentation of the HIPPO - study results. Project Directors, Conference: Cooperation with Industrialised Countries, Brussels (Belgium) 21st-23rd March}, year = {2012}, language = {en} } @misc{BaakenDaveyGalanMuros2012, author = {Baaken, T. and Davey, T. and Gal{\´a}n-Muros, V.}, title = {University- Business Cooperation in Europe - Key Findings from a European Study. DG Education and Culture. European Commission. Brussels (Belgium) 20th March}, year = {2012}, language = {en} } @misc{GalanMuros2011, author = {Gal{\´a}n-Muros, V.}, title = {The Mobility of Students as part of the University-Business Cooperation. Thematic meeting on Erasmus Placements, Larnaca (Cyprus) 7th-9th December*}, year = {2011}, language = {en} } @misc{DaveyBaakenGalanMurosetal.2011, author = {Davey, T. and Baaken, T. and Gal{\´a}n-Muros, V. and Meerman, A.}, title = {University-Business cooperation (UBC) in Europe - key findings from the European study into UBC. European University-Business Thematic Forum: Innovating Together. Partnerships for an Entrepreneurial Europe. Enschede (The Netherlands), 21st-22nd November}, year = {2011}, language = {en} } @incollection{BaakenvonHagenRaesfeldetal.2011, author = {Baaken, Thomas and von Hagen, Friederike and Raesfeld, Lydia and Loyoal, Pontigo and Patricia, Am{\´e}rica}, title = {Identifying University Customers and Partners via Science Marketing - a report on a real life case of UAEH in Mexico}, series = {Badillo Vega, Rosalba; Raesfeld, Lydia; Villalvazo Naranjo, Juan; Baaken, Thomas (Ed.), La vinculaci{\´o}n de las instituciones de educaci{\´o}n superior con su entorno econ{\´o}mico en el contexto internacional}, booktitle = {Badillo Vega, Rosalba; Raesfeld, Lydia; Villalvazo Naranjo, Juan; Baaken, Thomas (Ed.), La vinculaci{\´o}n de las instituciones de educaci{\´o}n superior con su entorno econ{\´o}mico en el contexto internacional}, edition = {1}, address = {Pachuca, Mexiko}, pages = {188 -- 207}, year = {2011}, language = {en} } @incollection{KlieweBaakenKesting2013, author = {Kliewe, Thorsten and Baaken, Thomas and Kesting, Tobias}, title = {Introducing a Science-to-Business Marketing Unit to University Knowledge and Technology Transfer Structures}, series = {Szopa, Anna; Karwowski, Waldemar; Ord{\´o}{\~n}ez de Pablos, Patricia (Ed.): Academic Entrepreneurship and Technological Innovation: A Business Management Perspective}, booktitle = {Szopa, Anna; Karwowski, Waldemar; Ord{\´o}{\~n}ez de Pablos, Patricia (Ed.): Academic Entrepreneurship and Technological Innovation: A Business Management Perspective}, publisher = {Information Science Reference}, address = {Hershey, PA}, isbn = {978-1-4666-2116-9}, pages = {53 -- 74}, year = {2013}, language = {en} } @incollection{SchroederBaakenKorff2012, author = {Schr{\"o}der, Carsten and Baaken, Thomas and Korff, Nisha}, title = {The Triangle for Innovation in Knowledge Transfer and Partnering at M{\"u}nster University of Applied Sciences}, series = {Gorzka, Gabriele (Ed): Knowledge Transfer - The New Core Responsibility of Higher Education Institutions. Practice and Perspectives in Russia and Germany}, booktitle = {Gorzka, Gabriele (Ed): Knowledge Transfer - The New Core Responsibility of Higher Education Institutions. Practice and Perspectives in Russia and Germany}, publisher = {Kassel University Press}, address = {Kassel}, isbn = {978-3-86219-412-4}, pages = {61 -- 78}, year = {2012}, language = {en} } @article{DaveyPlewaStruwig2011, author = {Davey, Todd and Plewa, Carolin and Struwig, Miemie}, title = {Entrepreneurship perceptions and career intentions of international students}, series = {Education + Training}, journal = {Education + Training}, number = {53(5)}, pages = {335 -- 352}, year = {2011}, language = {en} } @incollection{GalanMurosBarrioGarcia2011, author = {Gal{\´a}n-Muros, V. and Barrio-Garc{\´i}a, Del}, title = {Students' Perceived Value of Higher Education in Spain: a methodological approach.}, series = {Proceedings book of Spanish National Marketing Conference}, booktitle = {Proceedings book of Spanish National Marketing Conference}, publisher = {AEMARK}, address = {Castell{\´o}n}, isbn = {978-84-7356-796-1}, year = {2011}, language = {en} } @incollection{GalanMurosDelBarrioGarciaLuqueMartinez2011, author = {Gal{\´a}n-Muros, V. and Del Barrio-Garc{\´i}a, S. and Luque-Mart{\´i}nez, T.}, title = {An overview of the concept of marketing orientation in the higher education sector}, series = {Academic Marketing: the roles of Universities in the Development of Cities and Regions}, booktitle = {Academic Marketing: the roles of Universities in the Development of Cities and Regions}, edition = {Lodz University Pres}, year = {2011}, language = {en} } @incollection{GalanMurosGarzonBelloGonzalezAndrades2011, author = {Gal{\´a}n-Muros, V. and Garzon-Bello, I. and Gonzalez-Andrades, M.}, title = {The Modernization Agenda of European Higher Education Institutions: The professionalization of Higher Education Management.}, series = {Proceedings Book of International Conference on Education and New Learning Technologies}, booktitle = {Proceedings Book of International Conference on Education and New Learning Technologies}, publisher = {IATED}, address = {Barcelona}, isbn = {978-84-615-0441-1}, year = {2011}, language = {en} } @incollection{GalanMurosDelBarrioGarciaLuqueMartinez2011, author = {Gal{\´a}n-Muros, V. and Del Barrio-Garc{\´i}a, S. and Luque-Mart{\´i}nez, T.}, title = {Strategic Marketing of Higher Education Institutions: Missions' and Customers' Identification}, series = {Proceeding book of European Marketing Academy Conference (EMAC)}, booktitle = {Proceeding book of European Marketing Academy Conference (EMAC)}, address = {Ljubljana}, isbn = {978-961-240-211-2}, year = {2011}, language = {en} } @article{KlieweMarquardtBaaken2009, author = {Kliewe, Thorsten and Marquardt, Philipp and Baaken, Thomas}, title = {Leveraging organizational resources by Creative Coupling: An evaluation of methods for intellectual asset identification.}, series = {Journal of Knowledge Globalization (JKG)}, volume = {2}, journal = {Journal of Knowledge Globalization (JKG)}, number = {2}, pages = {1 -- 23}, year = {2009}, language = {en} } @incollection{KlieweDaveyBaaken2009, author = {Kliewe, Thorsten and Davey, Todd and Baaken, Thomas}, title = {A model for the assessment of value-adding new venture opportunities coming from university research.}, series = {Ko{\c{c}}ak, Akin; Abimola, Temi; {\"O}zer, Alper; Watkins-Mathys, Lorraine (Hrsg.): Marketing and Entrepreneurship}, booktitle = {Ko{\c{c}}ak, Akin; Abimola, Temi; {\"O}zer, Alper; Watkins-Mathys, Lorraine (Hrsg.): Marketing and Entrepreneurship}, address = {Ankara}, pages = {940 -- 954}, year = {2009}, language = {en} } @incollection{KlieweMarquardtBaaken2009, author = {Kliewe, Thorsten and Marquardt, Philip and Baaken, Thomas}, title = {Leveraging organizational resources by Creative Coupling: An evaluation of methods for intellectual asset identification}, series = {Proceedings of the Knowledge Globalization Conference 2009, 17.-19.04.2009, Boston, USA}, booktitle = {Proceedings of the Knowledge Globalization Conference 2009, 17.-19.04.2009, Boston, USA}, address = {Boston}, pages = {1 -- 13}, year = {2009}, language = {en} } @incollection{KlieweDaveyBaaken2009, author = {Kliewe, Thorsten and Davey, Todd and Baaken, Thomas}, title = {Creating Entrepreneurial Value Through University-Industry Interaction: How Universities Can Acquire and Satisfy Business Partners to Exploit Their Entrepreneurial Potential}, series = {Proceedings der 6. Internationalen Konferenz AGSE Entrepreneurship Research Exchange, 03.-06.02.2009, Adelaide, Australien}, booktitle = {Proceedings der 6. Internationalen Konferenz AGSE Entrepreneurship Research Exchange, 03.-06.02.2009, Adelaide, Australien}, address = {Adelaide}, isbn = {978-0-9803328-5-8}, pages = {1053 -- 1063}, year = {2009}, language = {en} } @misc{Baaken2010, author = {Baaken, Thomas}, title = {SCIENCE-TO-BUSINESS MARKETING - How to successfully market research competencies, capacities and results, Vortrag auf der Academy of Marketing Conference 2010 an der Coventry University Business School am 7. Juli 2010 in Coventry, Großbritannien}, year = {2010}, language = {en} }