@misc{BaakenRossanoRivero2022,
  author    = {Baaken, Thomas and Rossano-Rivero, Sue},
  title     = {"University-Business Collaboration from the Students' Perspective: An Empirical Evaluation of Company Projects", Vortrag auf der UIIN University-Industry-Intercation Conference, am 14.06.2022, in Amsterdam, NL},
  year      = {2022},
  language  = {en}
}
@misc{BaakenvonHagen2015,
  author    = {Baaken, Thomas and von Hagen, Friederike},
  title     = {"Tools and approaches in S2B Marketing to market research findings", presentation within the FP7 project "FP4BATIW project - Fostering partnerships for the implementation of best available technologies \& management in the Mediterranean" am 26.10.2015 in Tunis/Susah, Tunisia},
  year      = {2015},
  language  = {en}
}
@misc{Baaken2015,
  author    = {Baaken, Thomas},
  title     = {"The STP-Strategy - Segmenting, Targeting, Positioning - in the Marketing of Science", presentation in the "Science Marketing" track on UIIN 2015 UNIVERSITY-INDUSTRY INTERACTION CONFERENCE, am 26.06.2015 in Berlin, Deutschland},
  year      = {2015},
  language  = {en}
}
@incollection{Baaken2012,
  author    = {Baaken, Thomas},
  title     = {"Technologiemarketing" und "Science Marketing"},
  series = {Sommerlatte, Tom; Braun, Michael; Achatz, Reinhold (Hrsg.): "Technologie- und Innovationsmanagement"},
  booktitle = {Sommerlatte, Tom; Braun, Michael; Achatz, Reinhold (Hrsg.): "Technologie- und Innovationsmanagement"},
  edition   = {1},
  publisher = {Symposium Publishing},
  address   = {D{\"u}sseldorf},
  isbn      = {3939707805},
  pages     = {S. 319 -- 320, 358},
  year      = {2012},
  language  = {de}
}
@misc{Baaken2007,
  author    = {Baaken, Thomas},
  title     = {"SME Participation in Research", Diskussion bei dem "Third Round Table on Improving SME Participation in European Research Funding", von Detect-It2 und ProTon Europe, an der Calouste Gulbenkian Foundation am 03.12.2007 in Lissabon, Portugal},
  year      = {2007},
  language  = {de}
}
@misc{Baaken2007,
  author    = {Baaken, Thomas},
  title     = {"Science-to-Business Marketing, Partnering and successful Research Commercialisation", Vortrag an der American University of Sharjah am 04.03.2007 in Dubai/Sharjah, Vereinigte Arabische Emirate (UAE)},
  year      = {2007},
  language  = {en}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {"Science-to-Business Marketing", Vortrag an der Hochschule f{\"u}r angewandte Wissenschaften M{\"u}nchen am 25.01.2008 in M{\"u}nchen},
  year      = {2008},
  language  = {de}
}
@misc{Baaken2007,
  author    = {Baaken, Thomas},
  title     = {"Science-to-Business Marketing as a new solution in TechTransfer", Vortrag im Auftrag der Inra Transfert am 29.03.2007 in Paris, Frankreich},
  year      = {2007},
  language  = {de}
}
@misc{Baaken2014,
  author    = {Baaken, Thomas},
  title     = {"Science-to-Business Marketing and Research Commercialisation - new approaches to successful technology and knowledge transfer", Vortrag im Projekt d-PoLiTaTE der Europ{\"a}ischen Kommission (Alfa3) am 15.11.2014 an der Universidad de Buenos Aires, Buenos Aires, Argentinien.},
  year      = {2014},
  language  = {en}
}
@misc{Baaken2007,
  author    = {Baaken, Thomas},
  title     = {"Science-to-Business Marketing and Partnering as Key Success Factors in Future Innovation", Tagung der BDU "Science to Business - Bridging the Gap" am 22.03.2007 in Amsterdam, Niederlande},
  year      = {2007},
  language  = {en}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {"Science-to-Business Marketing - wie kann Wissenschaft n{\"a}her am Markt arbeiten", Vortrag bei der SBV Herminonia am 24.01.2008 in M{\"u}nchen},
  year      = {2008},
  language  = {de}
}
@misc{Baaken2014,
  author    = {Baaken, Thomas},
  title     = {"Science-to-Business Marketing - new approaches to successful technology and knowledge transfer", Presentation to d-PoLiTaTE Consortium, Universidad Aut{\´o}noma del Estado de Hidalgo am 08.10.2014 in Pachuca, Mexico.},
  year      = {2014},
  language  = {en}
}
@misc{Baaken2007,
  author    = {Baaken, Thomas},
  title     = {"Science-to-Business Innovation - Marketing, Partnering and successful Research Commercialisation", Vortrag an der Sohar University am 05.03.2007 in Sohar, Oman},
  year      = {2007},
  language  = {en}
}
@misc{Baaken2007,
  author    = {Baaken, Thomas},
  title     = {"Science-marketing as key factor in future technology transfer and innovation", Vortrag auf der "China-EU Conference on Innovative Management of Technology Transfer" der AMSTAC (Association of the Management of Scientific and Technical Achievement of China), TII und des Science Marketing Research Centre M{\"u}nster am 26.-28.09.2007 in Beijing, China},
  year      = {2007},
  language  = {en}
}
@misc{Baaken2007,
  author    = {Baaken, Thomas},
  title     = {"Science Marketing - a new concept for innovative TechTransfer and successful Research Commercialisation", Vortrag vor dem High Council of Egyptian Universities und Delegierten verschiedener {\"a}gyptischer Universit{\"a}ten am 11.11.2007 in Kairo, {\"A}gypten},
  year      = {2007},
  language  = {en}
}
@misc{Baaken2007,
  author    = {Baaken, Thomas},
  title     = {"PRM - Partner Relationship Management as part of Science-to-Business Marketing", Vortrag auf dem Symposium Customer Relationship Management (CRM) at Universities an der Coventry University am 26.06.2007 in Coventry, Großbritannien},
  year      = {2007},
  language  = {en}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {"Partnering in Science-to-Business Relationships", Vortrag auf dem Symposium "Entrepreneurship in Higher Education" an der Saxion Hogescholen am 07.02.2008 in Enschede, Niederlande},
  year      = {2008},
  language  = {de}
}
@misc{Baaken2007,
  author    = {Baaken, Thomas},
  title     = {"Partner Relationship Management", Conference on Responsible Partnering between Research and Industry - Progress and Remaining Challenges in Effective Collaboration and Knowledge and Technology Transfer am 03.-04.12.2007 in Lissabon, Portugal},
  year      = {2007},
  language  = {en}
}
@misc{Baaken2004,
  author    = {Baaken, Thomas},
  title     = {"New Ways of getting University Research to Market", 3rd Conference on Science-to-Business Marketing and successful Research Commercialisation am 19.10.2004 in Br{\"u}ssel, Belgien},
  year      = {2004},
  language  = {en}
}
@misc{Baaken2015,
  author    = {Baaken, Thomas},
  title     = {"New Frontiers of University-Industry Interaction", Gastvortrag an der University of Messina, am 03.02.2015 in Messina, Italien},
  year      = {2015},
  language  = {en}
}
@misc{Baaken2014,
  author    = {Baaken, Thomas},
  title     = {"M{\"u}nster University of Applied Sciences: The Partnering Institution", Vortrag auf der 2014 UIIN ENTREPRENEURIAL UNIVERSITIES GOOD PRACTICE EVENT - "Facilitating interaction, Creating cooperation", am 30.09.2014 in Madrid, Spain.},
  year      = {2014},
  language  = {en}
}
@misc{Baaken2016,
  author    = {Baaken, Thomas},
  title     = {"Modern University-Industry Cooperation - 7 new Strategies in UBC Innovation", Key Note Vortrag im Rahmen des 12th International MBA Congresses, Cracow School of Business der Cracow University of Economics, am 13.05.2016 in Krakau, Polen},
  year      = {2016},
  language  = {en}
}
@misc{Baaken2014,
  author    = {Baaken, Thomas},
  title     = {"Modern Knowlegde Transfer needs Metrix", Er{\"o}ffnungsvortrag auf der Abschluss-konferenz "UniTransfer" im Rahmen der ,,2. National Conference on Innovation", am 12.09.2014 in San Jos{\´e}, Costa Rica.},
  year      = {2014},
  language  = {de}
}
@misc{Baaken2015,
  author    = {Baaken, Thomas},
  title     = {"Mehr Effizienz im Touchpoint-Management - Das Touchpoint Radar", Er{\"o}ffnungsvortrag auf der Tagung "CMO Summit Heise Media: Marketing 3.0 - multimedial, emotional und vernetzt", bei Heise Media, am 18.06.2015 in Hannover, Deutschland},
  year      = {2015},
  language  = {de}
}
@misc{Baaken2014,
  author    = {Baaken, Thomas},
  title     = {"Managing Disruption and Destabilisation", Vortrag im Rahmen der Tagung ,,Management in Times of Change and Inconsistency" an der Wirtschaftsuniversit{\"a}t Krakau, am 05.12.2014 in Krakau, Polen.},
  year      = {2014},
  language  = {en}
}
@misc{Baaken2015,
  author    = {Baaken, Thomas},
  title     = {"Linking academia and business through entrepreneurship education - the win-win-win benefits of integrating company projects in teaching", Key Note on the CIAKLII "Creativity meets Business Conference - Entrepreneurial Thinking and Acting in Creative Industries", hosted by ifm, am 26.11.2015 in Cologne, Deutschland},
  year      = {2015},
  language  = {en}
}
@misc{Baaken2007,
  author    = {Baaken, Thomas},
  title     = {"Kundenzufriedenheiten unter Forschungskunden aus Sicht der Kunden und der Forschungsanbieter. Bisher durchgef{\"u}hrte Studien", Workshop der UAS7 (www.uas7.org) am 14.12.2007 in M{\"u}nster},
  year      = {2007},
  language  = {de}
}
@misc{BaakenGoekduman2007,
  author    = {Baaken, Thomas and G{\"o}kduman, Sinan},
  title     = {"Kundenzufriedenheit und Markenpositionierung - Ableitungen aus einer Kundenzufriedenheitsanalyse im Forschungsmarkt der T{\"u}rkei auf die Markenpositionierung von Hochschulen", Vortrag auf dem 2. Markentag Istanbul an der Marmara Universit{\"a}t am 07.09.2007 in Istanbul, T{\"u}rkei},
  year      = {2007},
  language  = {de}
}
@misc{Baaken2015,
  author    = {Baaken, Thomas},
  title     = {"Internationale Marktforschung im Maschinen- und Anlagenbau - Herausforderungen und L{\"o}sungen", Vortrag im VDMA-Ausschuss Marketing, zu Gast bei Bernd M{\"u}nstermann GmbH \& Co. KG, am 16.09.2015 in Telgte, Deutschland},
  year      = {2015},
  language  = {de}
}
@misc{Baaken2014,
  author    = {Baaken, Thomas},
  title     = {"Innovating by "Creative Coupling" and "Hybrid Value Creation", Vortrag im UniTransfer Project of DIES Program (Dialogue on Innovative Higher Education Strategies) of DAAD and German Rectors Conference, an der Universidad Aut{\´o}noma del Estado de Hidalgo UAEH, am 17.03.2014 in Pachuca, Mexico.},
  year      = {2014},
  language  = {en}
}
@misc{Baaken2014,
  author    = {Baaken, Thomas},
  title     = {"Identifying market potential and business opportunities", Vortrag auf der 13th International Science-to-Business Marketing Conference "Cross-Organisational Value Creation", Winterthur/Z{\"u}rich, am 03.06.2014 in Winterthur, Swiss.},
  year      = {2014},
  language  = {en}
}
@misc{Baaken2015,
  author    = {Baaken, Thomas},
  title     = {"Hybride Wertsch{\"o}pfung - Potenziale innovativer Gesch{\"a}ftsmodelle durch Produkt-Service-Integration", Vortrag auf dem Workshop PUSH - Erfolg durch Produkt-Service Kombinationen, am 28.01.2015 im Stadtschloss Coesfeld, Deutschland},
  year      = {2015},
  language  = {de}
}
@misc{Baaken2007,
  author    = {Baaken, Thomas},
  title     = {"How to motivate researchers and employees to innovation", Vortrag an der Technical University of Prague; Technology Centre AS CR of the Czech Academy of Sciences am 20.11.2007 in Prag, Tschechien},
  year      = {2007},
  language  = {en}
}
@misc{Baaken2015,
  author    = {Baaken, Thomas},
  title     = {"How to get Universities closer to Markets", presentation on the "HEInnovate Workshop", European Commission, held at: TechnologieTranserAgentur, M{\"u}nster University of Applied Sciences, am 29.10.2015 in M{\"u}nster, Deutschland},
  year      = {2015},
  language  = {en}
}
@misc{Baaken2015,
  author    = {Baaken, Thomas},
  title     = {"How entrepreneurial universities get their competencies and knowledge closer to market", Key note Vortrag auf der Konferenz "An entrepreneurial university and its role in the regional Triple Helix model" der Triple Helix Gesellschaft, am 19.06.2015 an der Universit{\"a}t Bialystok in Bialystok, Poland},
  year      = {2015},
  language  = {en}
}
@misc{Baaken2016,
  author    = {Baaken, Thomas},
  title     = {"Forschungsmarketing: Communication is shouting - Marketing is listening", Vortrag im Rahmen des Instituts-Seminars Fraunhofer-Institut f{\"u}r Naturwissenschaftlich-Technische Trendanalyen (INT), am 13.01.2016 in Euskirchen, Deutschland},
  year      = {2016},
  language  = {de}
}
@misc{BaakenDaveyGiochettietal.2008,
  author    = {Baaken, Thomas and Davey, Todd and Giochetti, Cinzia and Ysern, Marta and Louch, Catherine},
  title     = {"Finding the right Partner", Pr{\"a}sentation auf der Konferenz PROTON am 31.01.2008 in Turin, Italien},
  year      = {2008},
  language  = {en}
}
@misc{Baaken2014,
  author    = {Baaken, Thomas},
  title     = {"Communication is Shouting - Marketing is Listening", Key Note auf der 13th International Science-to-Business Marketing Conference "Cross-Organisational Value Creation", Winterthur/Z{\"u}rich, am 04.06.2014 in Winterthur, Swiss.},
  year      = {2014},
  language  = {de}
}
@misc{Baaken2015,
  author    = {Baaken, Thomas},
  title     = {"Business Model Creation and Business Model Canvas", presentation within the FP7 project "FP4BATIW project - Fostering partnerships for the implementation of best available technologies \& management in the Mediterranean" am 27.10.2015 in Tunis/Susah, Tunisia},
  year      = {2015},
  language  = {en}
}
@misc{Baaken2014,
  author    = {Baaken, Thomas},
  title     = {"A Good PhD is a Done PhD", Vortrag auf dem Doktorandensymposium der FH M{\"u}nster und HS Osnabr{\"u}ck, am 26.09.2014, in M{\"u}nster.},
  year      = {2014},
  language  = {de}
}