@masterthesis{Harnisch2024,
  type      = {Bachelor Thesis},
  author    = {Harnisch, Selina},
  title     = {The Power of Personality: The Impact of Personality- Tailored Campaigns on Affecting Purchasing Decisions Among Gen Z},
  doi       = {10.25974/fhms-17753},
  url       = {http://nbn-resolving.de/urn:nbn:de:hbz:836-opus-177534},
  school      = {FH M{\"u}nster - University of Applied Sciences},
  pages     = {73},
  year      = {2024},
  abstract  = {The urge for personalisation and the rise of technological advancements in the 21st century is pushing for more innovative marketing strategies. As such, this dissertation examines the impact of personality-tailored campaigns (PTC) and how it affects purchasing decisions among Generation Z, focusing on theoretical and practical implications. A conceptual framework for the process of personality-tailored marketing has been developed to provide tangible value for businesses of various industries in particular the fragrance, smartphone, and food industry.},
  language  = {en}
}
@article{FisherBonaccioConnelly2023,
  author    = {Fisher, Sandra and Bonaccio, Silvia and Connelly, Catherine},
  title     = {Reactions of Applicants with Disabilities to Technology-Enabled Recruitment and Selection: A Research Agenda},
  series = {International Journal of Selection and Assessment},
  journal   = {International Journal of Selection and Assessment},
  doi       = {10.25974/fhms-17710},
  url       = {http://nbn-resolving.de/urn:nbn:de:hbz:836-opus-177102},
  year      = {2023},
  language  = {en}
}
@article{Matthies2024,
  author    = {Matthies, Benjamin},
  title     = {Toward a notation for modeling value driver trees: Classification development and research agenda},
  series = {Journal of Corporate Accounting \& Finance},
  journal   = {Journal of Corporate Accounting \& Finance},
  doi       = {10.25974/fhms-17886},
  url       = {http://nbn-resolving.de/urn:nbn:de:hbz:836-opus-178861},
  pages     = {1 -- 28},
  year      = {2024},
  language  = {en}
}
@article{BloemkerAlbrecht2024,
  author    = {Bl{\"o}mker, Jan and Albrecht, Carmen-Maria},
  title     = {Psychographic segmentation of multichannel customers: investigating the influence of individual differences on channel choice and switching behavior},
  series = {Journal of Retailing and Consumer Services},
  volume    = {79},
  journal   = {Journal of Retailing and Consumer Services},
  doi       = {10.25974/fhms-17896},
  url       = {http://nbn-resolving.de/urn:nbn:de:hbz:836-opus-178965},
  pages     = {1 -- 17},
  year      = {2024},
  abstract  = {This study investigates the role of individual differences in channel choice and switching behavior in a multichannel environment using latent class analysis on data from 1512 customers. Psychographic variables from five domains (risk attitudes, cognitive ability, motivation, personality, and decision-making style) serve as covariates for multichannel customer behavior. We identify six segments that differ significantly on six psychographic variables (readiness to take risks, need for cognition, autotelic and instrumental need for touch, and rational and intuitive decision-making styles). The results advance the theory-building of multichannel customer behavior and present insights for proactively managing customer journeys of distinct segments.},
  language  = {en}
}
@article{HayKorwisiLahmeHuetigetal.2024,
  author    = {Hay, Ginea and Korwisi, Beatrice and Lahme-H{\"u}tig, Norman and Rief, Winfried and Barke, Antonia},
  title     = {Clinicians diagnosing virtual patients with the classification algorithm for chronic pain in the ICD-11 (CAL-CP) achieve better diagnoses and prefer the algorithm to standard tools: An experimental validation study},
  series = {European Journal of Pain},
  journal   = {European Journal of Pain},
  doi       = {10.25974/fhms-17914},
  url       = {http://nbn-resolving.de/urn:nbn:de:hbz:836-opus-179147},
  pages     = {1 -- 15},
  year      = {2024},
  language  = {en}
}
@techreport{LohmannKliggeTheile2024,
  author    = {Lohmann, Niklas and Kligge, Marcus and Theile, Jannis},
  title     = {Abschlussbericht FEP WS 2023/2024},
  editor    = {Grewe, Claus},
  publisher = {FH M{\"u}nster},
  organization    = {FH M{\"u}nster},
  doi       = {10.25974/fhms-17902},
  url       = {http://nbn-resolving.de/urn:nbn:de:hbz:836-opus-179028},
  pages     = {36},
  year      = {2024},
  abstract  = {Der Abschlussbericht fasst die im Wintersemester 2023/2024 erzielten Ergebnisse des Forschungs- und Entwicklungsprojektes im Studiengang Master of Science Wirtschaftsinformatik an der FH M{\"u}nster zusammen. Das Forschungsprojekt befasste sich mit der Fragestellung, wie sich hochperformanter Code in systemfernen Programmiersprachen wie Java oder JavaScript integrieren l{\"a}sst, um die vorhandene Hardwareleistung moderner CPUs und GPUs besser ausnutzen zu k{\"o}nnen. Derzeitig wird hierzu sowohl im Umfeld der Java-Plattform als auch in einer Working Group des World Wide Web Consortiums an Vorschl{\"a}gen zur verbesserten SIMD-Integration gearbeitet. Im Forschungprojekt wurden diese Vorschl{\"a}ge aufgegriffen und hinichtlich des resultierenden Programmieraufwandes und der erzielbaren Leistungssteigerung qualitativ und quantitativ bewertet. F{\"u}r JavaScript-basierte Browseranwendungen standen die Schnittstellen WebGPU und WebGL im Mittelpunkt, im Java-Umfeld wurden die drei Schnittstellen Foreign Functions \& Memory API, Java Vector API und Java Native Interface (JNI) miteinander verglichen und bewertet.},
  language  = {de}
}
@article{ConersMatthiesVollenbergetal.2024,
  author    = {Coners, Andr{\´e} and Matthies, Benjamin and Vollenberg, Carolin and Koch, Julian},
  title     = {Data Skills for Everyone! (?)-An Approach to Assessing the Integration of Data Literacy and Data Science Competencies in Higher Education},
  series = {Journal of Statistics and Data Science Education},
  journal   = {Journal of Statistics and Data Science Education},
  doi       = {10.25974/fhms-17965},
  url       = {http://nbn-resolving.de/urn:nbn:de:hbz:836-opus-179659},
  pages     = {1 -- 26},
  year      = {2024},
  language  = {en}
}
@article{RokosKhapova2023,
  author    = {Rokos, Constantina and Khapova, Svetlana},
  title     = {Encapsulating holistic intercultural competence development in higher education},
  series = {Comparative \& International Higher Education},
  volume    = {15},
  journal   = {Comparative \& International Higher Education},
  number    = {5},
  doi       = {10.25974/fhms-17955},
  url       = {http://nbn-resolving.de/urn:nbn:de:hbz:836-opus-179551},
  pages     = {157 -- 174},
  year      = {2023},
  language  = {en}
}