@techreport{OPUS4-11404, title = {State of Bosnia and Herzegovina University-Business Cooperation (University Perspective)}, doi = {10.13140/RG.2.2.29547.49448}, year = {2019}, language = {en} } @techreport{OPUS4-11405, title = {State of Kazakhstan University Business Cooperation (University Perspective)}, doi = {10.13140/RG.2.2.24094.89929}, year = {2019}, language = {en} } @incollection{AlbrechtGolaz2019, author = {Albrecht, Carmen-Maria and Golaz, Marie}, title = {Luxury and Sustainability: A Contradiction or not?}, series = {Thomas Baaken, Piotr Bula, Kerstin Kurzhals, Halina Lyszczarz (Hrsg.): Management Sciences and Future Challenges}, booktitle = {Thomas Baaken, Piotr Bula, Kerstin Kurzhals, Halina Lyszczarz (Hrsg.): Management Sciences and Future Challenges}, publisher = {wirmachendruck.de}, address = {M{\"u}nster}, isbn = {978-3-947263-16-5}, publisher = {FH M{\"u}nster - University of Applied Sciences}, pages = {52 -- 63}, year = {2019}, language = {en} } @article{AlbrechtHattula2019, author = {Albrecht, Carmen-Maria and Hattula, Stefan}, title = {Stress mich nicht - oder doch?}, series = {Markenartikel: Das Magazin f{\"u}r Markenf{\"u}hrung}, volume = {2019}, journal = {Markenartikel: Das Magazin f{\"u}r Markenf{\"u}hrung}, number = {10}, issn = {0342-1236}, pages = {56 -- 57}, year = {2019}, language = {de} } @inproceedings{AlbrechtHaeger2019, author = {Albrecht, Carmen-Maria and H{\"a}ger, Pietro}, title = {Luxury Fashion Branding on the Internet}, series = {Global Fashion Management Conference}, booktitle = {Global Fashion Management Conference}, doi = {10.15444/GFMC2019.07.04.02}, year = {2019}, language = {en} } @incollection{Appelfeller2019, author = {Appelfeller, Wieland}, title = {E-Supplier Relationship Management und die digitale Transformation der Beschaffung}, series = {Handbuch Digitale Wirtschaft}, booktitle = {Handbuch Digitale Wirtschaft}, editor = {Kollmann, Tobias}, publisher = {SpringerGabler}, address = {Wiesbaden}, isbn = {978-3-658-17345-6}, doi = {10.1007/978-3-658-17345-6_17-1}, publisher = {FH M{\"u}nster - University of Applied Sciences}, pages = {1 -- 26}, year = {2019}, abstract = {Die IT-unterst{\"u}tzte Beschaffung ist in den 2000-er Jahren mit e-SRM-Systemen internetf{\"a}hig geworden. Diese Systeme erlauben neben der Abbildung des gesamten Supplier Lifecycles die optimierte Durchf{\"u}hrung weiterer strategischer und operativer Beschaffungsprozesse bei Anbindung der Lieferanten {\"u}ber das Internet. Der Beitrag stellt neben den Funktionalit{\"a}ten der Systeme, deren Einbindung in die IT-Landschaft der Beschaffung und neuere Entwicklungen dar. Abschließend werden SRM-Systeme im Kontext der digitalen Transformation von Unternehmen eingeordnet und hierbei die Bedeutung von Daten, Prozessen, Mitarbeitern und Lieferanten herausgestellt.}, language = {de} } @misc{Appelfeller2019, author = {Appelfeller, Wieland}, title = {Digitale Transformation im Recruitmentprozess}, year = {2019}, language = {de} } @inproceedings{Arlinghaus2019, author = {Arlinghaus, Olaf}, title = {Activist Investors - Curse or Blessing: Banging the Drum}, series = {Management Sciences and Future Challenges / Hrsg. Thomas Baaken, Kerstin Kurzhals, Piotr Bula, Halina Łyszczarz}, booktitle = {Management Sciences and Future Challenges / Hrsg. Thomas Baaken, Kerstin Kurzhals, Piotr Bula, Halina Łyszczarz}, address = {M{\"u}nster / Krakow}, organization = {FH M{\"u}nster}, isbn = {978-3-947263-16-5}, pages = {83 -- 89}, year = {2019}, abstract = {For a long time, a large number of top managers in listed companies have regarded communication with their shareholders as a necessary evil and now, in times of activist investors, are faced not only with the great challenges of opening up to shareholders and revealing their own corporate strategy, but also at the same time have to withstand the massive external pressure from activist investors, who are rarely majority shareholders. To achieve this, it is essential that a complete rethink-ing of the communication strategy of those responsible for the company takes place.}, language = {en} } @incollection{Baaken2019, author = {Baaken, Thomas}, title = {Strategien zur Entwicklung der Zusammenarbeit von Wissenschaft und Wirtschaft - Insights in Science Marketing, Barrieren und Treiber, Anreizsysteme und Nudges}, series = {Handbuch Wissenschaftsmarketing}, booktitle = {Handbuch Wissenschaftsmarketing}, editor = {Thorsten Knoll, Wolfgang Merten}, publisher = {Springer Nature}, address = {Wiesbaden}, isbn = {978-3-658-25353-0}, doi = {10.1007/978-3-658-25353-0 7}, publisher = {FH M{\"u}nster - University of Applied Sciences}, pages = {195 -- 211}, year = {2019}, language = {de} } @incollection{Baaken2019, author = {Baaken, Thomas}, title = {Dashboards in der B2B-Kundenkommunikation}, series = {Purle Enrico, Steimer Susanne, Hamel Marko (Hrsg.). B2B Toolbox f{\"u}r den Vertrieb - Ein systematischer Werkzeugkasten f{\"u}r den Kundenerfolg}, booktitle = {Purle Enrico, Steimer Susanne, Hamel Marko (Hrsg.). B2B Toolbox f{\"u}r den Vertrieb - Ein systematischer Werkzeugkasten f{\"u}r den Kundenerfolg}, editor = {Hamel Marko, Purle Enrico; Steimer Susanne;}, publisher = {Sch{\"a}ffer-Poeschel}, address = {Stuttgart}, isbn = {978-3-7910-4450-7}, publisher = {FH M{\"u}nster - University of Applied Sciences}, pages = {120 -- 123}, year = {2019}, language = {de} }