@article{GonzalezAndradesGalanMurosAriasSantiagoetal.2011,
  author    = {Gonz{\´a}lez-Andrades, M. and Gal{\´a}n-Muros, V. and Arias-Santiago, S. and Carriel-Araya, V. S. and Mart{\´i}n-Piedra, M. A. and Alaminos-Mingorance, M.},
  title     = {Students Objectives For Practical Histology In Health Sciences Curricula},
  series = {Histology and Histopathology},
  volume    = {26},
  journal   = {Histology and Histopathology},
  number    = {1},
  pages     = {436 -- 436},
  year      = {2011},
  language  = {en}
}
@misc{GalanMuros2011,
  author    = {Gal{\´a}n-Muros, V.},
  title     = {The Mobility of Students as part of the University-Business Cooperation. Thematic meeting on Erasmus Placements, Larnaca (Cyprus) 7th-9th December*},
  year      = {2011},
  language  = {en}
}
@misc{DaveyBaakenGalanMurosetal.2011,
  author    = {Davey, T. and Baaken, T. and Gal{\´a}n-Muros, V. and Meerman, A.},
  title     = {University-Business cooperation (UBC) in Europe - key findings from the European study into UBC. European University-Business Thematic Forum: Innovating Together. Partnerships for an Entrepreneurial Europe. Enschede (The Netherlands), 21st-22nd November},
  year      = {2011},
  language  = {en}
}
@incollection{GalanMurosBarrioGarcia2011,
  author    = {Gal{\´a}n-Muros, V. and Barrio-Garc{\´i}a, Del},
  title     = {Students' Perceived Value of Higher Education in Spain: a methodological approach.},
  series = {Proceedings book of Spanish National Marketing Conference},
  booktitle = {Proceedings book of Spanish National Marketing Conference},
  publisher = {AEMARK},
  address   = {Castell{\´o}n},
  isbn      = {978-84-7356-796-1},
  year      = {2011},
  language  = {en}
}
@article{GalanMuros2011,
  author    = {Gal{\´a}n-Muros, V.},
  title     = {Un Sistema Educativo para la Sociedad del Conocimiento},
  series = {Ateneo del Nuevo Siglo},
  volume    = {Vol.14},
  journal   = {Ateneo del Nuevo Siglo},
  pages     = {75 -- 81},
  year      = {2011},
  language  = {es}
}
@incollection{GalanMurosDelBarrioGarciaLuqueMartinez2011,
  author    = {Gal{\´a}n-Muros, V. and Del Barrio-Garc{\´i}a, S. and Luque-Mart{\´i}nez, T.},
  title     = {An overview of the concept of marketing orientation in the higher education sector},
  series = {Academic Marketing: the roles of Universities in the Development of Cities and Regions},
  booktitle = {Academic Marketing: the roles of Universities in the Development of Cities and Regions},
  edition   = {Lodz University Pres},
  year      = {2011},
  language  = {en}
}
@incollection{GalanMurosGarzonBelloGonzalezAndrades2011,
  author    = {Gal{\´a}n-Muros, V. and Garzon-Bello, I. and Gonzalez-Andrades, M.},
  title     = {The Modernization Agenda of European Higher Education Institutions: The professionalization of Higher Education Management.},
  series = {Proceedings Book of International Conference on Education and New Learning Technologies},
  booktitle = {Proceedings Book of International Conference on Education and New Learning Technologies},
  publisher = {IATED},
  address   = {Barcelona},
  isbn      = {978-84-615-0441-1},
  year      = {2011},
  language  = {en}
}
@incollection{GalanMurosDelBarrioGarciaLuqueMartinez2011,
  author    = {Gal{\´a}n-Muros, V. and Del Barrio-Garc{\´i}a, S. and Luque-Mart{\´i}nez, T.},
  title     = {Strategic Marketing of Higher Education Institutions: Missions' and Customers' Identification},
  series = {Proceeding book of European Marketing Academy Conference (EMAC)},
  booktitle = {Proceeding book of European Marketing Academy Conference (EMAC)},
  address   = {Ljubljana},
  isbn      = {978-961-240-211-2},
  year      = {2011},
  language  = {en}
}
@book{DaveyBaakenGalanMurosetal.2011,
  author    = {Davey, T and Baaken, T. and Gal{\´a}n-Muros, V. and Meerman, A.},
  title     = {Study on the cooperation between Higher Education Institutions and Public and Private Organisations in Europe},
  publisher = {European Commission, DG Education and Culture},
  address   = {Brussels},
  isbn      = {978-92-79-23167-4},
  year      = {2011},
  language  = {en}
}