@incollection{KestingRennhakSchuetz2006,
  author    = {Kesting, Tobias and Rennhak, Carsten and Sch{\"u}tz, Tobias},
  title     = {Marktsegmentierung als Voraussetzung f{\"u}r Kundenverst{\"a}ndnis},
  series = {Rennhak, Carsten (Hrsg.): Herausforderung Kundenbindung},
  booktitle = {Rennhak, Carsten (Hrsg.): Herausforderung Kundenbindung},
  edition   = {1. Aufl.},
  publisher = {Gabler},
  address   = {Wiesbaden},
  isbn      = {978-3835004009},
  pages     = {S. 53 -- 78},
  year      = {2006},
  language  = {de}
}
@incollection{KestingGerstlberger2011,
  author    = {Kesting, Tobias and Gerstlberger, Wolfgang},
  title     = {Industry-University Collaboration from the Point of View of Companies as Research Customers - An international Survey of textile and textile-related Industries in Germany, Belgium and the Netherlands},
  series = {Proceedings of the 18th International Product Development Management Conference "Innovate through Design", June 6-7, 2011, Delft, The Netherlands},
  booktitle = {Proceedings of the 18th International Product Development Management Conference "Innovate through Design", June 6-7, 2011, Delft, The Netherlands},
  address   = {Delft},
  isbn      = {1998-7374},
  pages     = {S. 1 -- 20},
  year      = {2011},
  language  = {en}
}
@incollection{KestingGerstlberger2010,
  author    = {Kesting, Tobias and Gerstlberger, Wolfgang},
  title     = {The Role and Significance of Transfer Intermediaries in University Knowledge and Technology Transfer Practice},
  series = {"Academy of Marketing 2010 Annual Conference" (6-8 July, Ricoh Arena, Coventry, UK) Proceedings},
  booktitle = {"Academy of Marketing 2010 Annual Conference" (6-8 July, Ricoh Arena, Coventry, UK) Proceedings},
  address   = {Coventry},
  isbn      = {978-1-84600-0317},
  pages     = {S. 1 -- 7},
  year      = {2010},
  language  = {en}
}
@incollection{KestingKliewe2009,
  author    = {Kesting, Tobias and Kliewe, Thorsten},
  title     = {Fostering new Product Development by enhancing Interactions between University and Industry: Outlining Key Obstacles and presenting managerial Implications to overcome them},
  series = {Proceedings of the 16th International Product Development Management Conference "Managing Dualities in the Innovation Journey", June 8-9, 2009, Twente/Enschede},
  booktitle = {Proceedings of the 16th International Product Development Management Conference "Managing Dualities in the Innovation Journey", June 8-9, 2009, Twente/Enschede},
  address   = {Enschede},
  isbn      = {1998-7374},
  pages     = {S. 1 -- 18},
  year      = {2009},
  language  = {en}
}
@incollection{Kesting2008,
  author    = {Kesting, Tobias},
  title     = {Die Wertkette als Ansatzpunkt f{\"u}r erfolgreichen Wissens- und Technologietransfer von Hochschulen an Forschungsnachfrager. Chancen und Herausforderungen im Hinblick auf die {\"U}bertragung von Michael E. Porters Konzept auf Hochschuleinrichtungen},
  series = {Conference Proceedings der Konferenz "Austauschprozesse: Extracting the Value out of University-Industry Interaction" am 1. und 2. Oktober 2008 in M{\"u}nster},
  booktitle = {Conference Proceedings der Konferenz "Austauschprozesse: Extracting the Value out of University-Industry Interaction" am 1. und 2. Oktober 2008 in M{\"u}nster},
  address   = {M{\"u}nster},
  isbn      = {978-3-938137-15-4},
  pages     = {S. 1 -- 20},
  year      = {2008},
  language  = {de}
}
@incollection{Kesting2012,
  author    = {Kesting, Tobias},
  title     = {Kommunikationsaspekte hybrider Wertsch{\"o}pfung auf B-to-B-M{\"a}rkten am Beispiel des Performance Contracting},
  series = {Baaken, Thomas; Kesting, Tobias; Kliewe, Thorsten; P{\"o}rner, Ronald (Hrsg.): Business-to-Business-Kommunikation. Neue Entwicklungen im B-to-B-Marketing},
  booktitle = {Baaken, Thomas; Kesting, Tobias; Kliewe, Thorsten; P{\"o}rner, Ronald (Hrsg.): Business-to-Business-Kommunikation. Neue Entwicklungen im B-to-B-Marketing},
  edition   = {2., v{\"o}llig neu bearb},
  publisher = {Erich Schmidt Verlag},
  address   = {Berlin},
  isbn      = {978-3503141395},
  pages     = {S. 363 -- 380},
  year      = {2012},
  language  = {de}
}
@incollection{SohnKestingPaslick2012,
  author    = {Sohn, Stefanie and Kesting, Tobias and Paslick, Anne},
  title     = {Die Relevanz emotionaler Aspekte in der B-to-B-Kommunikation am Beispiel einer Konferenz},
  series = {Baaken, Thomas; Kesting, Tobias; Kliewe, Thorsten; P{\"o}rner, Ronald (Hrsg.): Business-to-Business Kommunikation. Neue Entwicklungen im B-to-B-Marketing},
  booktitle = {Baaken, Thomas; Kesting, Tobias; Kliewe, Thorsten; P{\"o}rner, Ronald (Hrsg.): Business-to-Business Kommunikation. Neue Entwicklungen im B-to-B-Marketing},
  edition   = {2., v{\"o}llig neu bearb},
  publisher = {Erich Schmidt Verlag},
  address   = {Berlin},
  isbn      = {978-3503141395},
  pages     = {S. 323 -- 345},
  year      = {2012},
  language  = {de}
}
@incollection{KestingRennhak2012,
  author    = {Kesting, Tobias and Rennhak, Carsten},
  title     = {Kundenverst{\"a}ndnis durch Marktsegmentierung},
  series = {Rennhak, Carsten (Hrsg.): Aktuelle Instrumente der Marketingpraxis. Relationship Marketing, Social Media im Kundenservice, Cross Selling, Ingredient Branding, Corporate Identity},
  booktitle = {Rennhak, Carsten (Hrsg.): Aktuelle Instrumente der Marketingpraxis. Relationship Marketing, Social Media im Kundenservice, Cross Selling, Ingredient Branding, Corporate Identity},
  edition   = {1. Aufl.},
  publisher = {Ibidem},
  address   = {Stuttgart},
  isbn      = {978-3838203423},
  pages     = {S. 17 -- 42},
  year      = {2012},
  language  = {de}
}
@incollection{KlieweMarquardtKesting2010,
  author    = {Kliewe, Thorsten and Marquardt, Philipp and Kesting, Tobias},
  title     = {Marketing in der Beratungsbranche: Ausgew{\"a}hlte Instrumente zur Vermarktung einer innovativen Dienstleistung},
  series = {Baaken, Thomas; H{\"o}ft, Uwe; Kesting, Tobias (Hrsg.): Marketing f{\"u}r Innovationen. Wie innovative Unternehmen die Bed{\"u}rfnisse ihrer Kunden erf{\"u}llen},
  booktitle = {Baaken, Thomas; H{\"o}ft, Uwe; Kesting, Tobias (Hrsg.): Marketing f{\"u}r Innovationen. Wie innovative Unternehmen die Bed{\"u}rfnisse ihrer Kunden erf{\"u}llen},
  edition   = {1. Aufl.},
  publisher = {Harland Media},
  address   = {Lichtenberg (Odw.)},
  isbn      = {978-3938363423},
  pages     = {S. 251 -- 276},
  year      = {2010},
  language  = {de}
}
@incollection{BaakenKesting2009,
  author    = {Baaken, Thomas and Kesting, Tobias},
  title     = {Wertkettenkonzepte im Science-to-Business Marketing},
  series = {Voss, R{\"o}diger (Hrsg.): Hochschulmarketing},
  booktitle = {Voss, R{\"o}diger (Hrsg.): Hochschulmarketing},
  edition   = {2., v{\"o}llig {\"u}berarbei},
  publisher = {EUL},
  address   = {Lohmar und K{\"o}ln},
  isbn      = {978-89936-792-8},
  pages     = {181 -- 200},
  year      = {2009},
  language  = {de}
}
@incollection{KlieweBaakenKesting2013,
  author    = {Kliewe, Thorsten and Baaken, Thomas and Kesting, Tobias},
  title     = {Introducing a Science-to-Business Marketing Unit to University Knowledge and Technology Transfer Structures},
  series = {Szopa, Anna; Karwowski, Waldemar; Ord{\´o}{\~n}ez de Pablos, Patricia (Ed.): Academic Entrepreneurship and Technological Innovation: A Business Management Perspective},
  booktitle = {Szopa, Anna; Karwowski, Waldemar; Ord{\´o}{\~n}ez de Pablos, Patricia (Ed.): Academic Entrepreneurship and Technological Innovation: A Business Management Perspective},
  publisher = {Information Science Reference},
  address   = {Hershey, PA},
  isbn      = {978-1-4666-2116-9},
  pages     = {53 -- 74},
  year      = {2013},
  language  = {en}
}
@incollection{KestingKlieweKorffetal.2014,
  author    = {Kesting, Tobias and Kliewe, Thorsten and Korff, Nisha and Serbin, David},
  title     = {Organisational Marketing - Making Use of Linkages and Transfer Potential between Marketing Disciplines.},
  series = {Kliewe, Thorsten; Kesting Tobias (Hrsg.) (2014): Moderne Konzepte des organisationalen Marketing. Modern Concepts of Organisational Marketing, Festschrift zum 60. Geburtstag von Prof. Dr. Thomas Baake},
  booktitle = {Kliewe, Thorsten; Kesting Tobias (Hrsg.) (2014): Moderne Konzepte des organisationalen Marketing. Modern Concepts of Organisational Marketing, Festschrift zum 60. Geburtstag von Prof. Dr. Thomas Baake},
  publisher = {Springer Gabler},
  address   = {Wiesbaden},
  isbn      = {ISBN 978-3-658-04},
  pages     = {3 -- 21},
  year      = {2014},
  language  = {en}
}
@incollection{KestingGerstlberger2014,
  author    = {Kesting, Tobias and Gerstlberger, Wolfgang},
  title     = {Direkte und weiterf{\"u}hrende Nutzenpotenziale eines marktorientierten Hochschul-Wissens- und Technologietransfers},
  series = {Kliewe, Thorsten; Kesting Tobias (Hrsg.) (2014): Moderne Konzepte des organisationalen Marketing. Modern Concepts of Organisational Marketing, Festschrift zum 60. Geburtstag von Prof. Dr. Thomas Baake},
  booktitle = {Kliewe, Thorsten; Kesting Tobias (Hrsg.) (2014): Moderne Konzepte des organisationalen Marketing. Modern Concepts of Organisational Marketing, Festschrift zum 60. Geburtstag von Prof. Dr. Thomas Baake},
  publisher = {Springer Gabler},
  address   = {Wiesbaden},
  isbn      = {ISBN 978-3-658-046},
  pages     = {177 -- 197},
  year      = {2014},
  language  = {de}
}
@incollection{PlewaRampersadTroshanietal.2016,
  author    = {Plewa, Carolin and Rampersad, Giselle and Troshani, Indrit and Kesting, Tobias},
  title     = {Improving Innovation Process Performance and Service Quality in Innovation Networks},
  series = {Plewa, Carolin; Conduit, Jodie (Hrsg.): Making a Difference Through Marketing: A Quest for Diverse Perspectives},
  booktitle = {Plewa, Carolin; Conduit, Jodie (Hrsg.): Making a Difference Through Marketing: A Quest for Diverse Perspectives},
  edition   = {1},
  publisher = {Springer Science+Business Media},
  address   = {Singapore},
  isbn      = {978-981-10-0462-9},
  pages     = {S. 267 -- 282},
  year      = {2016},
  language  = {en}
}
@incollection{KestingWurth2015,
  author    = {Kesting, Tobias and Wurth, Bernd},
  title     = {Knowledge and Technology Transfer Support Potential of Intermediate Organizations: Theory, Empirical Evidence and Practice Cases},
  series = {Szopa, Anna; Karwowski, Waldemar; Barbe, David (Hrsg.): Competitive Strategies for Academic Entrepreneurship: Commercialization of Research-Based Products},
  booktitle = {Szopa, Anna; Karwowski, Waldemar; Barbe, David (Hrsg.): Competitive Strategies for Academic Entrepreneurship: Commercialization of Research-Based Products},
  edition   = {1},
  publisher = {IGI Global},
  address   = {Hershey},
  isbn      = {ISSN 2327-3429},
  pages     = {S. 143 -- 170},
  year      = {2015},
  language  = {en}
}
@incollection{ClaussKesting2016,
  author    = {Clauß, Thomas and Kesting, Tobias},
  title     = {Managing University-Business-Collaboration through Formalisation: The Moderating Role of Fairness},
  series = {Proceedings of the XXVII ISPIM Innovation Conference, June 19-22, 2016, Porto, Portugal},
  booktitle = {Proceedings of the XXVII ISPIM Innovation Conference, June 19-22, 2016, Porto, Portugal},
  pages     = {1 -- 17},
  year      = {2016},
  language  = {en}
}
@incollection{ClaussKestingLiedtke2015,
  author    = {Clauß, Thomas and Kesting, Tobias and Liedtke, Simon},
  title     = {Why do professors engage in university-business collaboration? An experimental study among U.S. engineering professors},
  series = {Proceedings der TIE Jahrestagung 2015 (14. bis 16.10.2015) an der Universit{\"a}t Potsdam.},
  booktitle = {Proceedings der TIE Jahrestagung 2015 (14. bis 16.10.2015) an der Universit{\"a}t Potsdam.},
  pages     = {1 -- 29},
  year      = {2015},
  language  = {de}
}
@incollection{KestingClauss2014,
  author    = {Kesting, Tobias and Clauß, Thomas},
  title     = {The impacts of governance mechanisms and knowledge conversion on university-business collaboration performance},
  series = {Proceedings der TIE Jahrestagung 2014 (22. bis 24. Oktober 2014 an der TUM School of Management, Technische Universit{\"a}t M{\"u}nchen), Garching b. M{\"u}nchen},
  booktitle = {Proceedings der TIE Jahrestagung 2014 (22. bis 24. Oktober 2014 an der TUM School of Management, Technische Universit{\"a}t M{\"u}nchen), Garching b. M{\"u}nchen},
  pages     = {1 -- 29},
  year      = {2014},
  language  = {en}
}
@incollection{KestingWurth2015,
  author    = {Kesting, Tobias and Wurth, Bernd},
  title     = {Change from Within: The Role of TTOs in Establishing an Intra-University Entrepreneurial Ecosys-tem from a Marketing Perspective},
  series = {Proceedings of the "22nd International Product Development Con-ference (IPDMC) "Improving Competitiveness with Innovation and Product Development", June 15-16, 2015, Copenhagen, Denmark},
  booktitle = {Proceedings of the "22nd International Product Development Con-ference (IPDMC) "Improving Competitiveness with Innovation and Product Development", June 15-16, 2015, Copenhagen, Denmark},
  issn      = {1998-7374},
  pages     = {1 -- 13},
  year      = {2015},
  language  = {en}
}
@incollection{ClaussKestingNaskrent2016,
  author    = {Clauß, Thomas and Kesting, Tobias and Naskrent, Julia},
  title     = {Proceedings of the 2016 R\&D Management Conference},
  pages     = {S. 1 -- 13},
  year      = {2016},
  language  = {en}
}