@incollection{RossanoRiveroBaakenOrazbayevaetal.2023,
  author    = {Rossano-Rivero, Sue and Baaken, Thomas and Orazbayeva, Balzhan and Baaken, Marieke C. and Kiel, Bert and Maas, Gideon Johannes Pieter},
  title     = {Social Entrepreneurship and Its Competences: Implications for Higher Education},
  series = {Research Anthology on Approaches to Social and Sustainable Entrepreneurship, ed. Information Resources Management Association (IRMA)},
  booktitle = {Research Anthology on Approaches to Social and Sustainable Entrepreneurship, ed. Information Resources Management Association (IRMA)},
  publisher = {IGI Global},
  isbn      = {9781668475935},
  doi       = {10.4018/978-1-6684-7593-5},
  publisher      = {FH M{\"u}nster - University of Applied Sciences},
  pages     = {783 -- 806},
  year      = {2023},
  language  = {en}
}
@incollection{BaakenKlieweRossanoRivero2022,
  author    = {Baaken, Thomas and Kliewe, Thorsten and Rossano-Rivero, Sue},
  title     = {Innovationsf{\"o}rderung durch Wissenschafts-Wirtschafts-Kooperationen - Tools und Praktiken f{\"u}r den Wissenstransfer},
  series = {Das Innovations{\"o}kosystem - Erfolgreiche Methoden und Instrumente am Beispiel des M{\"u}nsterlandes. Hrsg. Junker Christian, Bernd B{\"u}dding},
  booktitle = {Das Innovations{\"o}kosystem - Erfolgreiche Methoden und Instrumente am Beispiel des M{\"u}nsterlandes. Hrsg. Junker Christian, Bernd B{\"u}dding},
  publisher = {Springer-Nature},
  address   = {Wiesbaden},
  isbn      = {978-3-658-36116-7},
  doi       = {10.1007/978-3-658-36117-4},
  publisher      = {FH M{\"u}nster - University of Applied Sciences},
  pages     = {153 -- 193},
  year      = {2022},
  language  = {de}
}
@incollection{Baaken2022,
  author    = {Baaken, Thomas},
  title     = {Two Smart Concepts of Creating a Business Lacking Resources},
  series = {Next Generation Entrepreneurship. Hrsg. Erkut Burak, Esenyel Vildan},
  booktitle = {Next Generation Entrepreneurship. Hrsg. Erkut Burak, Esenyel Vildan},
  publisher = {IntechOpen},
  address   = {London},
  isbn      = {978-1-83969-132-4},
  publisher      = {FH M{\"u}nster - University of Applied Sciences},
  pages     = {113 -- 130},
  year      = {2022},
  language  = {en}
}
@incollection{BaakenLiuLapornik2021,
  author    = {Baaken, Thomas and Liu, Liguang and Lapornik, Lea},
  title     = {Bricolage and Growth Hacking - Two Smart Concepts of Creating a Business Lacking Resources},
  series = {Burak, E. (ed.): Next Generation Entrepreneurship},
  booktitle = {Burak, E. (ed.): Next Generation Entrepreneurship},
  publisher = {IntechOpen},
  address   = {London},
  isbn      = {978-1-83969-132-4},
  publisher      = {FH M{\"u}nster - University of Applied Sciences},
  pages     = {1 -- 18},
  year      = {2021},
  language  = {en}
}
@incollection{OrazbayevaBaaken2020,
  author    = {Orazbayeva, Balzhan and Baaken, Thomas},
  title     = {Orazbayeva, Balzhan; Baaken, Thomas (2020). Intercultural Knowledge Transfer in Teams},
  series = {International Management Association (eds.), Multicultural Instructional Design: Concepts, Methodologies, Tools, and Applications. Hershey, PA: IGI Global.},
  booktitle = {International Management Association (eds.), Multicultural Instructional Design: Concepts, Methodologies, Tools, and Applications. Hershey, PA: IGI Global.},
  isbn      = {9781522592792},
  doi       = {10.4018/978-1-5225-9279-2.ch060},
  publisher      = {FH M{\"u}nster - University of Applied Sciences},
  pages     = {1262 -- 1283},
  year      = {2020},
  language  = {en}
}
@incollection{BaakenRossanoRiveroOrazbayevaetal.2019,
  author    = {Baaken, Thomas and Rossano-Rivero, Sue and Orazbayeva, Balzhan and Kiel, Bert and Baaken, Marieke and Maas, Gideon},
  title     = {Social Entrepreneurship and Its Competences},
  series = {Advances in Marketing, Customer Relationship Management, and E-Services},
  booktitle = {Advances in Marketing, Customer Relationship Management, and E-Services},
  editor    = {Saiz-{\´A}lvarez, Jos{\´e} Manuel},
  publisher = {IGI Global},
  doi       = {10.4018/978-1-5225-8939-6.ch006},
  publisher      = {FH M{\"u}nster - University of Applied Sciences},
  pages     = {99 -- 122},
  year      = {2019},
  language  = {en}
}
@incollection{Baaken2019,
  author    = {Baaken, Thomas},
  title     = {Strategien zur Entwicklung der Zusammenarbeit von Wissenschaft und Wirtschaft - Insights in Science Marketing, Barrieren und Treiber, Anreizsysteme und Nudges},
  series = {Handbuch Wissenschaftsmarketing},
  booktitle = {Handbuch Wissenschaftsmarketing},
  editor    = {Thorsten Knoll, Wolfgang Merten},
  publisher = {Springer Nature},
  address   = {Wiesbaden},
  isbn      = {978-3-658-25353-0},
  doi       = {10.1007/978-3-658-25353-0 7},
  publisher      = {FH M{\"u}nster - University of Applied Sciences},
  pages     = {195 -- 211},
  year      = {2019},
  language  = {de}
}
@incollection{Baaken2019,
  author    = {Baaken, Thomas},
  title     = {Dashboards in der B2B-Kundenkommunikation},
  series = {Purle Enrico, Steimer Susanne, Hamel Marko (Hrsg.). B2B Toolbox f{\"u}r den Vertrieb - Ein systematischer Werkzeugkasten f{\"u}r den Kundenerfolg},
  booktitle = {Purle Enrico, Steimer Susanne, Hamel Marko (Hrsg.). B2B Toolbox f{\"u}r den Vertrieb - Ein systematischer Werkzeugkasten f{\"u}r den Kundenerfolg},
  editor    = {Hamel Marko, Purle Enrico; Steimer Susanne;},
  publisher = {Sch{\"a}ffer-Poeschel},
  address   = {Stuttgart},
  isbn      = {978-3-7910-4450-7},
  publisher      = {FH M{\"u}nster - University of Applied Sciences},
  pages     = {120 -- 123},
  year      = {2019},
  language  = {de}
}
@incollection{BaakenBaakenBurmeieretal.2019,
  author    = {Baaken, Thomas and Baaken, Marieke and Burmeier, Kira and Meerman, Arno},
  title     = {The Entrepreneurial University: Linking Endowed Chairs to Regional Economic Development},
  series = {Kliewe, Thorsten; Kesting, Tobias; Plewa, Carolin; Baaken, Thomas (eds.): Developing Engaged and Entrepreneurial Universities - Theories, Concepts and Empirical Findings},
  booktitle = {Kliewe, Thorsten; Kesting, Tobias; Plewa, Carolin; Baaken, Thomas (eds.): Developing Engaged and Entrepreneurial Universities - Theories, Concepts and Empirical Findings},
  publisher = {Springer Nature},
  address   = {Singapore},
  isbn      = {978-981-13-8129-4},
  doi       = {10.1007/978-981-13-8130-0_5},
  publisher      = {FH M{\"u}nster - University of Applied Sciences},
  pages     = {108 -- 133},
  year      = {2019},
  language  = {en}
}
@incollection{NishaPlewaBaaken2019,
  author    = {Nisha, Korff and Plewa, Carolin and Baaken, Thomas},
  title     = {The Role of Experience of Academics in University Engagement: Looking at University-Industry Linkages},
  series = {In: Kliewe, Thorsten; Kesting, Tobias; Plewa, Carolin; Baaken, Thomas (eds.): Developing Engaged and Entrepreneurial Universities - Theories, Concepts and Empirical Findings},
  booktitle = {In: Kliewe, Thorsten; Kesting, Tobias; Plewa, Carolin; Baaken, Thomas (eds.): Developing Engaged and Entrepreneurial Universities - Theories, Concepts and Empirical Findings},
  publisher = {Springer Nature},
  address   = {Singapore},
  isbn      = {978-981-13-8129-4},
  doi       = {10.1007/978-981-13-8130-0_11},
  publisher      = {FH M{\"u}nster - University of Applied Sciences},
  pages     = {244 -- 261},
  year      = {2019},
  language  = {en}
}
@incollection{BaakenKliewe2019,
  author    = {Baaken, Thomas and Kliewe, Thorsten},
  title     = {A brief History of Engaged and Entrepreneurial Universities},
  series = {Kliewe, Thorsten; Kesting, Tobias; Plewa, Carolin; Baaken, Thomas (eds.): Developing Engaged and Entrepreneurial Universities - Theories, Concepts and Empirical Findings},
  booktitle = {Kliewe, Thorsten; Kesting, Tobias; Plewa, Carolin; Baaken, Thomas (eds.): Developing Engaged and Entrepreneurial Universities - Theories, Concepts and Empirical Findings},
  publisher = {Springer Science+Business Media},
  address   = {Melbourne},
  isbn      = {978-981-13-8129-4},
  doi       = {10.1007/978-981-13-8130-0_1},
  publisher      = {FH M{\"u}nster - University of Applied Sciences},
  pages     = {18 -- 33},
  year      = {2019},
  language  = {en}
}
@incollection{Baaken2019,
  author    = {Baaken, Thomas},
  title     = {Dashboards in der B2B-Kundenkommunikation},
  series = {Sch{\"a}ffer-Poeschel: Purle Enrico, Steimer Susanne, Hamel Marko (Hrsg.). B2B Toolbox f{\"u}r den Vertrieb - Ein systematischer Werkzeugkasten f{\"u}r den Kundenerfolg},
  booktitle = {Sch{\"a}ffer-Poeschel: Purle Enrico, Steimer Susanne, Hamel Marko (Hrsg.). B2B Toolbox f{\"u}r den Vertrieb - Ein systematischer Werkzeugkasten f{\"u}r den Kundenerfolg},
  publisher = {Sch{\"a}fer P{\"o}schel},
  address   = {Stuttgart},
  isbn      = {978-3-7910-4450-7},
  publisher      = {FH M{\"u}nster - University of Applied Sciences},
  pages     = {120 -- 123},
  year      = {2019},
  language  = {de}
}
@incollection{BaakenKlieweAlfert2018,
  author    = {Baaken, Thomas and Kliewe, Thorsten and Alfert, Carina},
  title     = {Service Business Development through Business Model Innovation - A Review of the Robin Hood and Ingredient Branding Business Models},
  series = {Bruhn, Manfred; Hadwich, Karsten (eds): Service Business Development},
  booktitle = {Bruhn, Manfred; Hadwich, Karsten (eds): Service Business Development},
  publisher = {Wiesbaden},
  address   = {Springer Fachmedien},
  isbn      = {978-3-658-22425-7},
  doi       = {10.1007/978-3-658-22426-4_22},
  publisher      = {FH M{\"u}nster - University of Applied Sciences},
  pages     = {519 -- 542},
  year      = {2018},
  language  = {en}
}
@incollection{BaakenDaveyRossanoRivero2016,
  author    = {Baaken, Thomas and Davey, Todd and Rossano-Rivero, Sue},
  title     = {Marketing - Making a Difference for Entrepreneurial Universities.},
  series = {Plewa, C.; Conduit, J. (Eds.): Making a Difference Through Marketing - A Quest for Diverse Perspectives},
  booktitle = {Plewa, C.; Conduit, J. (Eds.): Making a Difference Through Marketing - A Quest for Diverse Perspectives},
  publisher = {Springer Science and Media Singapore},
  isbn      = {978-981-10-0462-9},
  doi       = {10.1007/978-981-10-0464-3_18},
  pages     = {247 -- 265},
  year      = {2016},
  language  = {en}
}
@incollection{RossanoRiveroBaaken2016,
  author    = {Rossano-Rivero, Sue and Baaken, Thomas},
  title     = {Entrepreneurship in Latin America: A closer look to alternative approaches to foster innovation and entrepreneurship in the region.},
  series = {Baaken, Thomas; Rossano, Sue (eds): Entrepreneurship in Latin America. M{\"u}nster 2016},
  booktitle = {Baaken, Thomas; Rossano, Sue (eds): Entrepreneurship in Latin America. M{\"u}nster 2016},
  isbn      = {ISBN: 978-3-938137},
  pages     = {13 -- 21},
  year      = {2016},
  language  = {en}
}
@incollection{OrazbayevaBaaken2016,
  author    = {Orazbayeva, Balzhan and Baaken, Thomas},
  title     = {Intercultural Knowledge Transfer in Teams.},
  series = {Bencsik, Andrea (ed): Knowledge Management Initiatives and Strategies in Small and Medium Enterprises},
  booktitle = {Bencsik, Andrea (ed): Knowledge Management Initiatives and Strategies in Small and Medium Enterprises},
  publisher = {IGI Global},
  doi       = {10.4018/978-1-5225-1642-2},
  pages     = {248 -- 268},
  year      = {2016},
  language  = {mul}
}
@incollection{BaakenRossanoRivero2016,
  author    = {Baaken, Thomas and Rossano-Rivero, Sue},
  title     = {Academic Entrepreneurship: A Science-to-Business Marketing Perspective},
  series = {Badillo-Vega, Rosalba; Raesfeld, Lydia; Pineda Olivieri, Jes{\´u}s; Gal{\´a}n-Muros Victoria (eds): Knowledge and Technology Transfer in Mexico and Germany},
  booktitle = {Badillo-Vega, Rosalba; Raesfeld, Lydia; Pineda Olivieri, Jes{\´u}s; Gal{\´a}n-Muros Victoria (eds): Knowledge and Technology Transfer in Mexico and Germany},
  edition   = {GET-IN 2015},
  isbn      = {978-607-482-480-3},
  pages     = {99 -- 115},
  year      = {2016},
  language  = {mul}
}
@incollection{OrazbayevaBaakenMeerman2016,
  author    = {Orazbayeva, Balzhan and Baaken, Thomas and Meerman, Arno},
  title     = {Intercultural Knowledge Transfer in Teams - Findings Based on a Case Study},
  series = {Callaos, N.; Hashimoto, S.; Horne, J.; S{\´a}nchez B.; Szabo White, M. (eds): Proceedings of the 20th World Multi-Conference on Systemics, Cybernetics and Informatics},
  booktitle = {Callaos, N.; Hashimoto, S.; Horne, J.; S{\´a}nchez B.; Szabo White, M. (eds): Proceedings of the 20th World Multi-Conference on Systemics, Cybernetics and Informatics},
  address   = {Orlando, Floria},
  isbn      = {978-1-941763-43-8},
  pages     = {190 -- 195},
  year      = {2016},
  language  = {mul}
}
@incollection{BaakenKielRossanoRiveroetal.2016,
  author    = {Baaken, Thomas and Kiel, Bert and Rossano-Rivero, Sue and Baaken, Marieke and Maas, Gideon},
  title     = {Competencies in Entrepreneurship - Teaching Entrepreneurship in Higher Education from a new angle.},
  series = {Sa{\´i}z, Manuel Jos{\`e} (ed.): Handbook of Research on Social Entrepreneurship and Solidarity Economics, New York},
  booktitle = {Sa{\´i}z, Manuel Jos{\`e} (ed.): Handbook of Research on Social Entrepreneurship and Solidarity Economics, New York},
  isbn      = {978-152-25-0097-1},
  doi       = {10.4018/978-1-5225-0097-1.ch009},
  pages     = {154 -- 173},
  year      = {2016},
  language  = {en}
}
@incollection{RossanoRiveroBaakenBadilloVega2015,
  author    = {Rossano-Rivero, Sue and Baaken, Thomas and Badillo-Vega, Rosalba},
  title     = {Issues in Knowledge and Technology Transfer in Latin America.},
  series = {Badillo-Vega, R; Gal{\´a}n-Muros, V; Raesfeld, L; Baaken, T; Rossano, S and Villarreal-Castro, (Hrsg.): Change to Success: Case Studies of Latin American Universities on Solutions for Promoting Innovation},
  booktitle = {Badillo-Vega, R; Gal{\´a}n-Muros, V; Raesfeld, L; Baaken, T; Rossano, S and Villarreal-Castro, (Hrsg.): Change to Success: Case Studies of Latin American Universities on Solutions for Promoting Innovation},
  edition   = {1. Aufl},
  publisher = {Waxmann},
  address   = {M{\"u}nster},
  isbn      = {978-3-8309-3319-9},
  pages     = {23 -- 33},
  year      = {2015},
  language  = {en}
}
@incollection{BaakenTeczke2014,
  author    = {Baaken, Thomas and Teczke, Janusz},
  title     = {Managing Disruptive Change by Partnering},
  series = {Baaken, T.; Teczke, J. (eds): Managing Disruption and Destabilisation},
  booktitle = {Baaken, T.; Teczke, J. (eds): Managing Disruption and Destabilisation},
  address   = {Cracow},
  isbn      = {978-3-938137-49-9},
  pages     = {129 -- 142},
  year      = {2014},
  language  = {de}
}
@incollection{BaakenDaveyGalanMurosetal.2014,
  author    = {Baaken, Thomas and Davey, Todd and Galan Muros, Victoria and Meerman, Arno and von Hagen, Friederike},
  title     = {A Comparison of the State of University Business Cooperation in Germany and Poland},
  series = {Baaken, T.; Teczke, J. (eds): Managing Disruption and Destabilisation},
  booktitle = {Baaken, T.; Teczke, J. (eds): Managing Disruption and Destabilisation},
  edition   = {1. Aufl},
  address   = {Cracow},
  isbn      = {978-3-938137-49-9},
  pages     = {261 -- 280},
  year      = {2014},
  language  = {en}
}
@incollection{KlieweBaakenKesting2013,
  author    = {Kliewe, Thorsten and Baaken, Thomas and Kesting, Tobias},
  title     = {Introducing a Science-to-Business Marketing Unit to University Knowledge and Technology Transfer Structures},
  series = {Szopa, Anna; Karwowski, Waldemar; Ord{\´o}{\~n}ez de Pablos, Patricia (Ed.): Academic Entrepreneurship and Technological Innovation: A Business Management Perspective},
  booktitle = {Szopa, Anna; Karwowski, Waldemar; Ord{\´o}{\~n}ez de Pablos, Patricia (Ed.): Academic Entrepreneurship and Technological Innovation: A Business Management Perspective},
  publisher = {Information Science Reference},
  address   = {Hershey, PA},
  isbn      = {978-1-4666-2116-9},
  pages     = {53 -- 74},
  year      = {2013},
  language  = {en}
}
@incollection{Baaken2013,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing},
  series = {Hofbauer, G.; Pattloch, A.; Stumpf, M. (Hrsg.): Marketing in Forschung und Praxis},
  booktitle = {Hofbauer, G.; Pattloch, A.; Stumpf, M. (Hrsg.): Marketing in Forschung und Praxis},
  isbn      = {3942171988},
  pages     = {869 -- 894},
  year      = {2013},
  language  = {mul}
}
@incollection{Baaken2012,
  author    = {Baaken, Thomas},
  title     = {"Technologiemarketing" und "Science Marketing"},
  series = {Sommerlatte, Tom; Braun, Michael; Achatz, Reinhold (Hrsg.): "Technologie- und Innovationsmanagement"},
  booktitle = {Sommerlatte, Tom; Braun, Michael; Achatz, Reinhold (Hrsg.): "Technologie- und Innovationsmanagement"},
  edition   = {1},
  publisher = {Symposium Publishing},
  address   = {D{\"u}sseldorf},
  isbn      = {3939707805},
  pages     = {S. 319 -- 320, 358},
  year      = {2012},
  language  = {de}
}
@incollection{BaakenKorffZech2012,
  author    = {Baaken, Thomas and Korff, Nisha and Zech, Thorsten},
  title     = {Emotionen im B-to-B Marketing},
  series = {Baaken, Thomas; Kesting, Tobias; Kliewe, Thorsten; P{\"o}rner, Ronald (Hrsg.): Business-to-Business-Kommunikation. Neue Entwicklungen im B-to-B-Marketing},
  booktitle = {Baaken, Thomas; Kesting, Tobias; Kliewe, Thorsten; P{\"o}rner, Ronald (Hrsg.): Business-to-Business-Kommunikation. Neue Entwicklungen im B-to-B-Marketing},
  edition   = {2},
  publisher = {Erich Schmidt},
  address   = {Berlin},
  isbn      = {978-3-503-14139-5},
  pages     = {303 -- 321},
  year      = {2012},
  language  = {de}
}
@incollection{SchroederBaakenKorff2012,
  author    = {Schr{\"o}der, Carsten and Baaken, Thomas and Korff, Nisha},
  title     = {The Triangle for Innovation in Knowledge Transfer and Partnering at M{\"u}nster University of Applied Sciences},
  series = {Gorzka, Gabriele (Ed): Knowledge Transfer - The New Core Responsibility of Higher Education Institutions. Practice and Perspectives in Russia and Germany},
  booktitle = {Gorzka, Gabriele (Ed): Knowledge Transfer - The New Core Responsibility of Higher Education Institutions. Practice and Perspectives in Russia and Germany},
  publisher = {Kassel University Press},
  address   = {Kassel},
  isbn      = {978-3-86219-412-4},
  pages     = {61 -- 78},
  year      = {2012},
  language  = {en}
}
@incollection{Baaken2011,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - ein innovativer Ansatz im Wissenstransfer.},
  series = {Schriftenreihe "Hochschulen im Fokus", Krahn, Britta; Rietz, Christian; Simoleit, Wilma (Hrsg.): Sammelband Forschung: Forschungsf{\"o}rderung: Gratwanderung zwischen Ideenschmiede und B{\"u}rokratie? Technol},
  booktitle = {Schriftenreihe "Hochschulen im Fokus", Krahn, Britta; Rietz, Christian; Simoleit, Wilma (Hrsg.): Sammelband Forschung: Forschungsf{\"o}rderung: Gratwanderung zwischen Ideenschmiede und B{\"u}rokratie? Technol},
  publisher = {DHI Deutsches Hochschul-Institut},
  address   = {Bonn},
  isbn      = {9783981467505},
  pages     = {149 -- 158},
  year      = {2011},
  language  = {de}
}
@incollection{BaakenvonHagenRaesfeldetal.2011,
  author    = {Baaken, Thomas and von Hagen, Friederike and Raesfeld, Lydia and Loyoal, Pontigo and Patricia, Am{\´e}rica},
  title     = {Identifying University Customers and Partners via Science Marketing - a report on a real life case of UAEH in Mexico},
  series = {Badillo Vega, Rosalba; Raesfeld, Lydia; Villalvazo Naranjo, Juan; Baaken, Thomas (Ed.), La vinculaci{\´o}n de las instituciones de educaci{\´o}n superior con su entorno econ{\´o}mico en el contexto internacional},
  booktitle = {Badillo Vega, Rosalba; Raesfeld, Lydia; Villalvazo Naranjo, Juan; Baaken, Thomas (Ed.), La vinculaci{\´o}n de las instituciones de educaci{\´o}n superior con su entorno econ{\´o}mico en el contexto internacional},
  edition   = {1},
  address   = {Pachuca, Mexiko},
  pages     = {188 -- 207},
  year      = {2011},
  language  = {en}
}
@incollection{Baaken2010,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing als Ausl{\"o}ser und Treiber f{\"u}r Innovationen.},
  series = {Baaken, Thomas; H{\"o}ft, Uwe; Kesting, Tobias (Hrsg.): Marketing f{\"u}r Innovationen. Wie innovative Unternehmen die Bed{\"u}rfnisse ihrer Kunden erf{\"u}llen},
  booktitle = {Baaken, Thomas; H{\"o}ft, Uwe; Kesting, Tobias (Hrsg.): Marketing f{\"u}r Innovationen. Wie innovative Unternehmen die Bed{\"u}rfnisse ihrer Kunden erf{\"u}llen},
  edition   = {1},
  publisher = {Harland media},
  address   = {Lichtenberg (Odw.)},
  isbn      = {3938363428},
  pages     = {3 -- 12},
  year      = {2010},
  language  = {de}
}
@incollection{RoesmannBaaken2010,
  author    = {R{\"o}smann, Stefanie and Baaken, Thomas},
  title     = {Ansatzpunkte und Nutzen einer Marke bei Innovationen.},
  series = {Baaken, Thomas; H{\"o}ft, Uwe; Kesting, Tobias (Hrsg.): Marketing f{\"u}r Innovationen. Wie innovative Unternehmen die Bed{\"u}rfnisse ihrer Kunden erf{\"u}llen},
  booktitle = {Baaken, Thomas; H{\"o}ft, Uwe; Kesting, Tobias (Hrsg.): Marketing f{\"u}r Innovationen. Wie innovative Unternehmen die Bed{\"u}rfnisse ihrer Kunden erf{\"u}llen},
  publisher = {Harland media},
  address   = {Lichtenberg (Odw.)},
  isbn      = {3938363428},
  pages     = {299 -- 312},
  year      = {2010},
  language  = {de}
}
@incollection{BaakenKesting2009,
  author    = {Baaken, Thomas and Kesting, Tobias},
  title     = {Wertkettenkonzepte im Science-to-Business Marketing},
  series = {Voss, R{\"o}diger (Hrsg.): Hochschulmarketing},
  booktitle = {Voss, R{\"o}diger (Hrsg.): Hochschulmarketing},
  edition   = {2., v{\"o}llig {\"u}berarbei},
  publisher = {EUL},
  address   = {Lohmar und K{\"o}ln},
  isbn      = {978-89936-792-8},
  pages     = {181 -- 200},
  year      = {2009},
  language  = {de}
}
@incollection{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business-Marketing und Partnering als konsequente Weiterentwicklung des Technologietransfers},
  series = {Merten, Wolfgang (Hrsg.), Wissenschaftsmarketing - Dialoge gestalten; Aus der Reihe: Wissenschafts- und Forschungsmanagement},
  booktitle = {Merten, Wolfgang (Hrsg.), Wissenschaftsmarketing - Dialoge gestalten; Aus der Reihe: Wissenschafts- und Forschungsmanagement},
  edition   = {1},
  publisher = {Lemmens},
  address   = {Bonn},
  isbn      = {9783932306976},
  pages     = {41 -- 53},
  year      = {2009},
  language  = {de}
}
@incollection{KlieweDaveyBaaken2009,
  author    = {Kliewe, Thorsten and Davey, Todd and Baaken, Thomas},
  title     = {A model for the assessment of value-adding new venture opportunities coming from university research.},
  series = {Ko{\c{c}}ak, Akin; Abimola, Temi; {\"O}zer, Alper; Watkins-Mathys, Lorraine (Hrsg.): Marketing and Entrepreneurship},
  booktitle = {Ko{\c{c}}ak, Akin; Abimola, Temi; {\"O}zer, Alper; Watkins-Mathys, Lorraine (Hrsg.): Marketing and Entrepreneurship},
  address   = {Ankara},
  pages     = {940 -- 954},
  year      = {2009},
  language  = {en}
}
@incollection{KlieweDaveyBaaken2009,
  author    = {Kliewe, Thorsten and Davey, Todd and Baaken, Thomas},
  title     = {University-Industry Entrepreneurship: How universities can satisfy business partners to exploit their entrepreneurial potential.},
  series = {Ko{\c{c}}ak, Akin; Abimola, Temi; {\"O}zer, Alper; Watkins-Mathys, Lorraine (Hrsg.): Marketing and Entrepreneurship.},
  booktitle = {Ko{\c{c}}ak, Akin; Abimola, Temi; {\"O}zer, Alper; Watkins-Mathys, Lorraine (Hrsg.): Marketing and Entrepreneurship.},
  address   = {Ankara},
  isbn      = {978-951-827-096-9},
  pages     = {540 -- 549},
  year      = {2009},
  language  = {mul}
}
@incollection{KlieweMarquardtBaaken2009,
  author    = {Kliewe, Thorsten and Marquardt, Philip and Baaken, Thomas},
  title     = {Leveraging organizational resources by Creative Coupling: An evaluation of methods for intellectual asset identification},
  series = {Proceedings of the Knowledge Globalization Conference 2009, 17.-19.04.2009, Boston, USA},
  booktitle = {Proceedings of the Knowledge Globalization Conference 2009, 17.-19.04.2009, Boston, USA},
  address   = {Boston},
  pages     = {1 -- 13},
  year      = {2009},
  language  = {en}
}
@incollection{KlieweDaveyBaaken2009,
  author    = {Kliewe, Thorsten and Davey, Todd and Baaken, Thomas},
  title     = {Creating Entrepreneurial Value Through University-Industry Interaction: How Universities Can Acquire and Satisfy Business Partners to Exploit Their Entrepreneurial Potential},
  series = {Proceedings der 6. Internationalen Konferenz AGSE Entrepreneurship Research Exchange, 03.-06.02.2009, Adelaide, Australien},
  booktitle = {Proceedings der 6. Internationalen Konferenz AGSE Entrepreneurship Research Exchange, 03.-06.02.2009, Adelaide, Australien},
  address   = {Adelaide},
  isbn      = {978-0-9803328-5-8},
  pages     = {1053 -- 1063},
  year      = {2009},
  language  = {en}
}
@incollection{BaakenSchroeder2008,
  author    = {Baaken, Thomas and Schr{\"o}der, Carsten},
  title     = {The Triangle for Innovation in Technology Transfer at University of Applied Sciences.},
  series = {Laine, Kari; van der Sijde, Peter; L{\"a}hdeniemi, Matti; Tarkkanen, Jaakko (Hrsg.): Higher Education Institutions and Innovation in the Knowledge Society},
  booktitle = {Laine, Kari; van der Sijde, Peter; L{\"a}hdeniemi, Matti; Tarkkanen, Jaakko (Hrsg.): Higher Education Institutions and Innovation in the Knowledge Society},
  edition   = {1},
  publisher = {Rectors' Conference of Finnish Universities of Applied Sciences ARENE ry},
  address   = {Helsinki},
  isbn      = {978-952-67165-0-3},
  pages     = {103 -- 116},
  year      = {2008},
  language  = {en}
}
@incollection{BaakenDaveyFrancisetal.2008,
  author    = {Baaken, Thomas and Davey, Todd and Francis, Anthony and Kliewe, Thorsten},
  title     = {A model for the assessment and extraction of entrepreneurial value from university research.},
  series = {Ingle, Sarah; Neuvonen-Rauhala, Marja-Liisa (Hrsg.): Promoting Entrepreneurship by Universities, Proceedings of the 2nd International FINPIN Conference, 20.-22.04. 2008, H{\"a}meenlinna, Finnland},
  booktitle = {Ingle, Sarah; Neuvonen-Rauhala, Marja-Liisa (Hrsg.): Promoting Entrepreneurship by Universities, Proceedings of the 2nd International FINPIN Conference, 20.-22.04. 2008, H{\"a}meenlinna, Finnland},
  address   = {H{\"a}meenlinna},
  pages     = {204 -- 212},
  year      = {2008},
  language  = {en}
}
@incollection{Baaken2007,
  author    = {Baaken, Thomas},
  title     = {Science Marketing - ein innovativer Ansatz zur Weiterentwicklung des Technologietransfers und zur erfolgreichen Drittmitteleinwerbung},
  series = {TTN TechnologieTransferNetzwerk Hessen (Hrsg.): "Zukunftsszenarien des Wissens- und Technologietransfers zwischen Hochschulen und Wirtschaft"},
  booktitle = {TTN TechnologieTransferNetzwerk Hessen (Hrsg.): "Zukunftsszenarien des Wissens- und Technologietransfers zwischen Hochschulen und Wirtschaft"},
  address   = {Bonn},
  isbn      = {978-3-932306-},
  pages     = {S. 60 -- 74},
  year      = {2007},
  language  = {de}
}
@incollection{Baaken2007,
  author    = {Baaken, Thomas},
  title     = {Science Marketing - as a key factor in future technology transfer and innovation},
  series = {AMSTAC (Hrsg.): "Innovative Management of Technology Transfer},
  booktitle = {AMSTAC (Hrsg.): "Innovative Management of Technology Transfer},
  address   = {China, Beijing},
  pages     = {290 -- 304},
  year      = {2007},
  language  = {en}
}
@incollection{BaakenPlewa2007,
  author    = {Baaken, Thomas and Plewa, Carolin},
  title     = {Key Success Factors for Research Institutions in Research Commercialization and Industry Linkages: Outcomes of a German/Australian Cooperative Project.},
  series = {Management of Technology. New Directions in Technology Management. Selected Papers from the Thirteenth International Conference on Management of Technology, Amsterdam, Netherlands},
  booktitle = {Management of Technology. New Directions in Technology Management. Selected Papers from the Thirteenth International Conference on Management of Technology, Amsterdam, Netherlands},
  address   = {Amsterdam},
  isbn      = {987-0-08-045115-2},
  pages     = {75 -- 89},
  year      = {2007},
  language  = {en}
}
@incollection{BaakenPlewaQuester2006,
  author    = {Baaken, Thomas and Plewa, Carolin and Quester, Pascale},
  title     = {Organisational Culture Differences and Market Orientation: An Exploratory Study of Barriers to University-Industry Relationships},
  series = {Organisational Culture Differences and Market Orientation: An Exploratory Study of Barriers to University-Industry Relationships},
  booktitle = {Organisational Culture Differences and Market Orientation: An Exploratory Study of Barriers to University-Industry Relationships},
  year      = {2006},
  language  = {en}
}
@incollection{AmadiEchenduPretoriusBaakenetal.2005,
  author    = {Amadi-Echendu, Joe and Pretorius, Tinus and Baaken, Thomas and von Hagen, Friederike},
  title     = {Science to Business Marketing - a Case Study from South Africa},
  series = {Proceeding of 5th International Conference/Workshop on Science-to-Business Marketing and Successful Research Commercialisation, 25.-26.10.2005, Tokyo, Japan},
  booktitle = {Proceeding of 5th International Conference/Workshop on Science-to-Business Marketing and Successful Research Commercialisation, 25.-26.10.2005, Tokyo, Japan},
  address   = {Tokyo},
  pages     = {407 -- 416},
  year      = {2005},
  language  = {en}
}
@incollection{VonHagenBaakenHoelscheretal.2005,
  author    = {Von Hagen, Friederike and Baaken, Thomas and H{\"o}lscher, Volker and Plewa, Carolin},
  title     = {International Customer Satisfactory Surveys (Germany and Australia) and Research Provider Surveys (Germany and Europe)},
  series = {Proceeding of 5th International Conference on Science-to-Business Marketing and Successful Research Commercialisation, 25.-26.10.2005, Tokyo, Japan},
  booktitle = {Proceeding of 5th International Conference on Science-to-Business Marketing and Successful Research Commercialisation, 25.-26.10.2005, Tokyo, Japan},
  address   = {Tokyo},
  pages     = {384 -- 394},
  year      = {2005},
  language  = {en}
}
@incollection{Baaken2005,
  author    = {Baaken, Thomas},
  title     = {Applying Marketing Strategies to Research - A new way of getting Research to successful Commercialisation.},
  series = {Baaken, Thomas; Amandi-Echendu, Joe (Hrsg.): Proceeding of 4th International Conference/Workshop on Science-to-Business Marketing and Successful Research Commercialisation. 18.-19.10.2005, Pretoria, S},
  booktitle = {Baaken, Thomas; Amandi-Echendu, Joe (Hrsg.): Proceeding of 4th International Conference/Workshop on Science-to-Business Marketing and Successful Research Commercialisation. 18.-19.10.2005, Pretoria, S},
  address   = {Pretoria},
  year      = {2005},
  language  = {en}
}
@incollection{BaakenLasogga2004,
  author    = {Baaken, Thomas and Lasogga, Frank},
  title     = {Lebensl{\"a}nglich loyal - Kundenbeziehungsmanagement},
  series = {acquisa, Vol 52},
  booktitle = {acquisa, Vol 52},
  issn      = {0938-792},
  pages     = {S. 28 -- 30.},
  year      = {2004},
  language  = {mul}
}
@incollection{Baaken2004,
  author    = {Baaken, Thomas},
  title     = {Satisfaction Ratings by Industry Clients of German and Australian Research Providers},
  series = {Marcure, Judy (Hrsg.): Marketing Scientific Results \& Services - A Toolkit},
  booktitle = {Marcure, Judy (Hrsg.): Marketing Scientific Results \& Services - A Toolkit},
  publisher = {Calibre Communications},
  address   = {Sydney, Kyoto, The Hague, Washington DC},
  isbn      = {9780646396385},
  pages     = {40 -- 50},
  year      = {2004},
  language  = {en}
}
@incollection{BaakenPlewa2004,
  author    = {Baaken, Thomas and Plewa, Carolin},
  title     = {Key Success Factors in Research Commercialization},
  series = {Hosni, Y. A.; Smith, R.; Khalil, T. (Hrsg.): Proceedings of IAMOT 2004, 13th International Conference on Management of Technology, 03.- 07.04.2004, Washington DC, USA},
  booktitle = {Hosni, Y. A.; Smith, R.; Khalil, T. (Hrsg.): Proceedings of IAMOT 2004, 13th International Conference on Management of Technology, 03.- 07.04.2004, Washington DC, USA},
  address   = {Washington DC},
  year      = {2004},
  language  = {mul}
}
@incollection{Baaken2003,
  author    = {Baaken, Thomas},
  title     = {Science Marketing},
  series = {Kamenz, U.: Applied Marketing},
  booktitle = {Kamenz, U.: Applied Marketing},
  publisher = {Springer},
  address   = {Berlin, Heidelberg New York},
  isbn      = {3-540-01252-4},
  pages     = {1051 -- 1066},
  year      = {2003},
  language  = {de}
}