@article{OPUS4-4580,
  title     = {Unerh{\"o}rt wichtig! Akustische Markenf{\"u}hrung. Markenartikel (mit Marcus Ballhausen)},
  series = {Die Zeitschrift f{\"u}r Markenf{\"u}hrung, 9/2008},
  journal   = {Die Zeitschrift f{\"u}r Markenf{\"u}hrung, 9/2008},
  pages     = {110 -- 116},
  year      = {2008},
  language  = {mul}
}
@article{OPUS4-4581,
  title     = {Akustische Markenf{\"u}hrung: Von der Markenidentit{\"a}t zum akustischen Markenauftritt (mit Marcus Ballhausen)},
  series = {Transfer - Werbeforschung \& Praxis, 4/2008},
  journal   = {Transfer - Werbeforschung \& Praxis, 4/2008},
  pages     = {48 -- 55},
  year      = {2008},
  language  = {de}
}
@article{OPUS4-4582,
  title     = {Garantiezertifikate: Chancen ohne Risiko? (mit Rainer Baule)},
  series = {Derivate Magazin, 2/2008},
  journal   = {Derivate Magazin, 2/2008},
  pages     = {16 -- 21},
  year      = {2008},
  language  = {mul}
}
@book{Arlinghaus2008,
  author    = {Arlinghaus, Olaf},
  title     = {2. Auflage: Praxisbuch Mergers \& Acquisitions: Von der strategischen {\"U}berlegung zur erfolgreichen Integration (mit Balz, Prof. Dr. Ulrich)},
  year      = {2008},
  language  = {de}
}
@book{Arlinghaus2008,
  author    = {Arlinghaus, Olaf},
  title     = {RFID / RTLS: The technology for the next century in der Reihe: Arlinghaus (Hrsg.): International Management Studies, M{\"u}nster (mit Barsch)},
  year      = {2008},
  language  = {en}
}
@book{Arlinghaus2008,
  author    = {Arlinghaus, Olaf},
  title     = {Personalf{\"u}hrung und -bindung in der Phase des Turnaround Managements, In: Praxishandbuch Turnaround Management - Liquidit{\"a}t sichern, Kosten senken, Wachstum steigern, Insolvenz vermeiden in Zusammenarbeit mit Eickmeyer},
  publisher = {Gabler Verlag},
  address   = {Wiesbaden},
  year      = {2008},
  language  = {de}
}
@incollection{ArlinghausBalz2008,
  author    = {Arlinghaus, Olaf and Balz, Ulrich},
  title     = {Cultural Due Diligence},
  series = {(Hrsg. 2007) Praxisbuch Mergers \& Acquisitions: Von der strategischen {\"U}berlegung zur erfolgreichen Integration},
  booktitle = {(Hrsg. 2007) Praxisbuch Mergers \& Acquisitions: Von der strategischen {\"U}berlegung zur erfolgreichen Integration},
  year      = {2008},
  language  = {mul}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Marketing for Research, Vortrag ProTon Seminar, ProTon Brussels am 03.12.2008 in Br{\"u}ssel, Belgien},
  year      = {2008},
  language  = {en}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Applying Marketing Strategies to Research and Getting Research Closer to Markets, Vortrag ECIC Seminar Series an der University of Adelaide am 13.10.2008 in Adelaide, Australien},
  year      = {2008},
  language  = {en}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {New concepts in Knowledge Transfer and Research Commercialisation, Vortrag bei Flinders Partners Pty Ltd, Flinders University, Mark Oliphant Bedford Park am 13.10.2008 in Adelaide, Australien},
  year      = {2008},
  language  = {en}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Select Instruments of Science-to-Business Marketing, Vortrag auf der 8th International Conference on Science-to-Business Marketing and Successful Research Commercialisation "Extracting the Value out of University-Industry Interaction" (Science Marketing, Stifterverband f{\"u}r die Deutsche Wissenschaft, trans2tech) am 2.10.2008 in M{\"u}nster},
  year      = {2008},
  language  = {en}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - the new concept for KnowledgeTransfer and successful Research Commercialisation, Vortrag auf dem 8th International Conference on Science-to-Business Marketing and Successful Research Commercialisation "Extracting the Value out of University-Industry Interaction" (Science Marketing, Stiferverband f{\"u}r die Deutsche Wissenschaft, trans2tech) am 1.10.2008 in M{\"u}nster},
  year      = {2008},
  language  = {en}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - a new concept for innovative TechTransfer and successful Research Commercialisation", Vortrag auf dem Colloquium Master in Science Education and Communication \& Science Information and Press Office Technische Universiteit Delft am 29.09.2008 in Delft, Niederlande},
  year      = {2008},
  language  = {en}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - ein innovativer Ansatz zur Entwicklung der Zusammenarbeit Wissenschaft-Wirtschaft, Vortrag im Rahmen des Sektionsseminars "Forschungsmarketing - Science-to-Business Marketing" Sektion Prof. Gerstlberger, Promotionsstudium des IHI Zittau, am 10.09.2008 in Oldenburg},
  year      = {2008},
  language  = {de}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Overview on select new Technology Transfer approaches, Vortrag auf dem trans2tech Workshop "Validation of the model of the TechAdvanceTM, a Technology Assessment Model", Consorzio Pisa Ricerche am 27.08.2008 in Pisa, Italien},
  year      = {2008},
  language  = {en}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - ein strategischer Ansatz zur Entwicklung des Transfers an Hochschulen, Vortrag auf der iq brandenburg - Wissenschaft f{\"u}r Unternehmen der ZAB ZukunftsAgentur Brandenburg am 24.06.2008 in Brandenburg},
  year      = {2008},
  language  = {de}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Select new Technology Transfer approaches, Presentation to Trans2tech Workshop Validation of the model of the TechAdvanceTM, a Technology Assessment Model including the use of Value Chains in TechTransfer, Barcelona Media - Innovation Centre am 19.06.2008 in Barcelona, Spanien},
  year      = {2008},
  language  = {en}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Motivating academics to innovate and cooperate, Pr{\"a}sentation im Rahmen der Konferenz "Marketing inova{\´i} aneb Jak prodat svuj vyn{\´a}les?" am CeTT Centrum pro Trasnsfer Technologi{\´i} at the Technology Centre AS CR am 05.06.2008 in Prag, Tschechien},
  year      = {2008},
  language  = {en}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Business-to-Business Marketing - Erfolgsfaktor Mittelstandsmarketing, Vortrag auf der Konferenz "Hidden Champions - Erfolgsfaktor Mittelstandsmarketing" zum 40j{\"a}hrigen Bestehen des Marketingklubs M{\"u}nster/Osnabr{\"u}ck in der Sparkassenakademie am 09.05.2008 in M{\"u}nster},
  year      = {2008},
  language  = {de}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - a revolution in modern Technology Transfer, Key Note Vortrag zur 1st International Conference of Applied Arts "Applied Arts and Future Expectations", Mansoura University at Damietta am 13.-15.05.2008 in Damietta, {\"A}gypten},
  year      = {2008},
  language  = {en}
}