@book{OPUS4-7909, title = {Impact in University-Business Cooperation: International Journal of Technology Transfer and Commercialisation, 2014 Vol.13 No.1/2, Special Issue}, editor = {Kesting, Tobias and Kliewe, Thorsten and Baaken, Thomas}, publisher = {Inderscience}, address = {Genf}, isbn = {1470-6075}, pages = {132 S}, year = {2014}, language = {mul} } @article{OPUS4-4579, title = {Optionsbewertung unter Ber{\"u}cksichtigung stochastischer Volatilit{\"a}t}, series = {WiSt 38, 1/2009}, journal = {WiSt 38, 1/2009}, pages = {14 -- 19}, year = {2009}, language = {mul} } @article{OPUS4-4580, title = {Unerh{\"o}rt wichtig! Akustische Markenf{\"u}hrung. Markenartikel (mit Marcus Ballhausen)}, series = {Die Zeitschrift f{\"u}r Markenf{\"u}hrung, 9/2008}, journal = {Die Zeitschrift f{\"u}r Markenf{\"u}hrung, 9/2008}, pages = {110 -- 116}, year = {2008}, language = {mul} } @article{OPUS4-4582, title = {Garantiezertifikate: Chancen ohne Risiko? (mit Rainer Baule)}, series = {Derivate Magazin, 2/2008}, journal = {Derivate Magazin, 2/2008}, pages = {16 -- 21}, year = {2008}, language = {mul} } @book{OPUS4-5073, title = {Jahrbuch Nachhaltige {\"O}konomie 2011/2012...im Brennpunkt: "Wachstum"}, editor = {Rogall, H. and Binswanger, H.-Ch. and Ekardt, F. and Grothe, A. and Hasenclever, H.-D. and Hauchler, I. and J{\"a}nicke, M. and Kollmann, K. and Michaelis, N. and Nutzinger, Hans G. and Scherhorn, G.}, edition = {2., korrigierte Aufl}, publisher = {metroplis}, address = {Marburg}, isbn = {978-89518-957-9}, pages = {420 S.}, year = {2013}, language = {mul} } @article{AnnussRupprecht2017, author = {Annuß, C. and Rupprecht, M.}, title = {Sparen in Zeiten niedriger Zinsen - wirtschaftspolitische Unterst{\"u}tzung n{\"o}tig?}, series = {Wirtschaftsdienst}, volume = {97}, journal = {Wirtschaftsdienst}, number = {2}, issn = {0043-6275}, pages = {130 -- 134}, year = {2017}, language = {mul} } @article{AnnussRupprecht2017, author = {Annuß, C. and Rupprecht, M.}, title = {Wo wirtschaftspolitische Unterst{\"u}tzung sinnvoll ist}, series = {Bankmagazin}, volume = {66}, journal = {Bankmagazin}, number = {5}, issn = {0944-3223}, pages = {26 -- 30}, year = {2017}, language = {mul} } @article{AppelfellerLueckert2002, author = {Appelfeller, W. and L{\"u}ckert, A.}, title = {Bei Marktpl{\"a}tzen nur kleine Unterschiede}, series = {ZfK}, journal = {ZfK}, number = {M{\"a}rz}, year = {2002}, language = {mul} } @book{Arlinghaus2006, author = {Arlinghaus, Olaf}, title = {Praxishandbuch Turnaround Management - Liquidit{\"a}t sichern, Kosten senken, Wachstum steigern, Insolvenz vermeiden}, publisher = {Gabler Verlag}, address = {Wiesbaden}, year = {2006}, language = {mul} } @incollection{ArlinghausBalz2008, author = {Arlinghaus, Olaf and Balz, Ulrich}, title = {Cultural Due Diligence}, series = {(Hrsg. 2007) Praxisbuch Mergers \& Acquisitions: Von der strategischen {\"U}berlegung zur erfolgreichen Integration}, booktitle = {(Hrsg. 2007) Praxisbuch Mergers \& Acquisitions: Von der strategischen {\"U}berlegung zur erfolgreichen Integration}, year = {2008}, language = {mul} } @incollection{Baaken2007, author = {Baaken, Olaf}, title = {Science Marketing - Erfolgreiche Forschungsvermarktung}, series = {(Hrsg.): Hochschulmarketing - Herausforderungen und Erfolgsfaktoren im Wettbewerb, Wissenschaftliche Gesellschaft f{\"u}r Unternehmensf{\"u}hrung und CHE}, booktitle = {(Hrsg.): Hochschulmarketing - Herausforderungen und Erfolgsfaktoren im Wettbewerb, Wissenschaftliche Gesellschaft f{\"u}r Unternehmensf{\"u}hrung und CHE}, address = {M{\"u}nster}, year = {2007}, language = {mul} } @misc{Baaken2017, author = {Baaken, T.}, title = {Science Marketing as a powerful Approach to Increase societal wealth}, year = {2017}, language = {mul} } @misc{Baaken2017, author = {Baaken, T.}, title = {Science-to-Business Marketing - Applying Marketing to Technology Transfer}, year = {2017}, language = {mul} } @misc{Baaken2017, author = {Baaken, T.}, title = {Science-to-Business Marketing - Complementing Technology Transfer by a pull approach}, year = {2017}, language = {mul} } @article{Baaken1990, author = {Baaken, Thomas}, title = {Marktanalyse}, series = {Dieterle, W. K., Winckler, E., (Hrsg.), Unternehmensgr{\"u}ndung - Handbuch des Gr{\"u}ndungsmanagements}, journal = {Dieterle, W. K., Winckler, E., (Hrsg.), Unternehmensgr{\"u}ndung - Handbuch des Gr{\"u}ndungsmanagements}, pages = {151 -- 165.}, year = {1990}, language = {mul} } @incollection{Baaken1990, author = {Baaken, Thomas}, title = {Technologie-Marketing}, series = {Technologie-Marketing}, booktitle = {Technologie-Marketing}, address = {Wiesbaden}, year = {1990}, language = {mul} } @article{Baaken1990, author = {Baaken, Thomas}, title = {Technology Marketing: A Response to Technological Change}, series = {Miege, R., Mahieux, F., (Hrsg.), Training in Innovation-Management}, journal = {Miege, R., Mahieux, F., (Hrsg.), Training in Innovation-Management}, pages = {289 -- 309}, year = {1990}, language = {mul} } @incollection{Baaken1999, author = {Baaken, Thomas}, title = {Simultaneous Marktforschung}, series = {Pepels W. (Hrsg.): Handbuch Moderne Marktforschungs-Praxis}, booktitle = {Pepels W. (Hrsg.): Handbuch Moderne Marktforschungs-Praxis}, address = {Kriftel}, pages = {770 -- 782.}, year = {1999}, language = {mul} } @incollection{Baaken1999, author = {Baaken, Thomas}, title = {Simultaneous Marktforschung}, series = {Handbuch Moderne Marktforschungs-Praxis}, booktitle = {Handbuch Moderne Marktforschungs-Praxis}, address = {Kriftel}, pages = {. 770 -- 782.}, year = {1999}, language = {mul} } @book{Baaken2010, author = {Baaken, Thomas}, title = {Science-to-Business Marketing; Habilitationsschrift am Internationalen Hochschulinstitut Zittau}, address = {Zittau}, year = {2010}, language = {mul} }