@book{AlbrechtBloemkerKluetz2021, author = {Albrecht, Carmen-Maria and Bl{\"o}mker, Jan and Kl{\"u}tz, Anna-Marie}, title = {Ernsting's family Fashion-Retail-Studie: Eine Bestandsaufnahme des Modeeinkaufs- und -konsumverhaltens in Pandemiezeiten}, publisher = {FH M{\"u}nster University of Applied Sciences}, address = {M{\"u}nster}, isbn = {978-3-947263-26-4}, doi = {10.25974/efrs2021}, url = {http://nbn-resolving.de/urn:nbn:de:101:1-2021072808423118897309}, publisher = {FH M{\"u}nster - University of Applied Sciences}, pages = {60}, year = {2021}, abstract = {Die Ernsting's family Fashion-Retail-Studie analysiert das Kaufverhalten deutscher Verbraucher*innen in der Modebranche. Neben der Darstellung des Status quo sollen {\"u}ber mehrere Erhebungszeitpunkte zuk{\"u}nftig Ver{\"a}nderungen in den Kauf- und Konsumgewohnheiten erfasst werden. Zus{\"a}tzlich wird ein aktuelles Thema in einer Deep-Dive-Studie vertieft. Neben den Themen Nachhaltigkeit und innovative Technologien im Handel befasst sich die erste Ausgabe der Fashion-Retail-Studie mit den Auswirkungen der Coronavirus-Pandemie auf das Einkaufs- und Konsumverhalten der Verbraucher*innen. Die Deep-Dive-Studie untersucht zudem, wie Kund*innen das Verkaufspersonal mit Mund-Nasen-Bedeckungen wahrnehmen.}, language = {de} } @book{AlbrechtKluetzBloemker2022, author = {Albrecht, Carmen-Maria and Kl{\"u}tz, Anna-Marie and Bl{\"o}mker, Jan}, title = {Ernsting's family Fashion-Retail-Studie: Entwicklungen im Modeeinkaufs- und -konsumverhalten in Zeiten zunehmender technologischer Vernetzung und geopolitischer Krisen}, publisher = {FH M{\"u}nster University of Applied Sciences}, address = {M{\"u}nster}, isbn = {978-3-947263-33-2}, doi = {10.25974/efrs2022}, url = {http://nbn-resolving.de/urn:nbn:de:hbz:836-opus-154033}, publisher = {FH M{\"u}nster - University of Applied Sciences}, pages = {84}, year = {2022}, abstract = {Die Ernsting's family Fashion-Retail-Studie analysiert das Kaufverhalten deutscher Verbraucher*innen in der Modebranche. Neben der Darstellung des Status quo werden {\"u}ber mehrere Erhebungszeitpunkte Ver{\"a}nderungen in den Kauf- und Konsumgewohnheiten erfasst. Zus{\"a}tzlich wird ein aktuelles Thema in einer Deep-Dive-Studie vertieft. Vor dem Hintergrund geopolitischer Krisen und steigender Inflation betrachtet die zweite Ausgabe Ver{\"a}nderungen im Kauf- und Konsumverhalten, im Umgang mit Nachhaltigkeit und in den Reaktionen auf den zunehmenden Einfluss neuer Technologien unter deutschen Verbraucher*innen in der Modebranche. Zudem untersucht die Deep-Dive-Studie, ob psychografische Merkmale von Konsument*innen ihr individuelles Shoppingverhalten {\"u}ber die Customer Journey hinweg beeinflussen.}, language = {de} } @techreport{AndresHerkenhoffWallersheimetal.2018, author = {Andres, Christopher and Herkenhoff, Thomas and Wallersheim, Moritz and Woywod, Thorsten and W{\"o}rtler, Florian}, title = {IoT trifft Blockchain - Abschlussbericht zum Forschungs- und Entwicklungsprojekt 2017/2018}, editor = {Grewe, Claus}, doi = {10.25974/fhms-1203}, url = {http://nbn-resolving.de/urn:nbn:de:hbz:836-opus-12037}, year = {2018}, abstract = {Der Abschlussbericht fasst die Ergebnisse des Forschungs- und Entwicklungsprojektes 2017/2018 im Studiengang Master of Science Wirtschaftsinformatik (FH M{\"u}nster) zur Themenstellung "IoT trifft Blockchain" zusammen. Ausgehend von der entwickelten Vision eines „digitalen Scheckheftes", das die Nutzungsdaten von Fahrzeugen und industriellen Anlagen f{\"a}lschungssicher erfasst und diese f{\"u}r cloud-basierte Analysen bereitstellt, wurden folgende Fragestellungen betrachtet: - Wie lassen sich personenbezogene Daten in einer {\"o}ffentlichen Blockchain ablegen und Zugriffsrechte hierauf individuell steuern? - Wie lassen sich Firmware-Updates f{\"u}r IoT-Ger{\"a}te durch den Einsatz einer Blockchain und eines dezentralen Dateisystems besser sch{\"u}tzen? - Welcher Ansatz eignet sich, um erfasste Maschinendaten redundant in verteil-ten Edge Devices zu sichern? - Welche Vor- und Nachteile hat die Inhouse-Verarbeitung gegen{\"u}ber einer externen IoT-Cloud-L{\"o}sung? Wie lassen sich Inhouse-L{\"o}sungen in die Angebote von Cloud-Anbietern migrieren? - Welche M{\"o}glichkeiten zur Integration und Verarbeitung von IoT-Daten bieten die IoT-Plattformen Amazon Web Services und Microsoft Azure? Wie grenzen sich diese voneinander ab? Die Ergebnisse der Untersuchungen wurden in Form von eigenst{\"a}ndigen Beitr{\"a}gen verfasst und in diesem Abschlussbericht zusammengetragen.}, subject = {Blockchain}, language = {de} } @book{BaakenBułaKurzhalsetal.2019, author = {Baaken, Thomas and Buła, Piotr and Kurzhals, Kerstin and Lyszczarz, Halina}, title = {Management Sciences and Future Challenges}, address = {Cracow / M{\"u}nster}, isbn = {978-3-947263-16-5}, doi = {10.25974/fhms-14216}, url = {http://nbn-resolving.de/urn:nbn:de:hbz:836-opus-142161}, publisher = {FH M{\"u}nster - University of Applied Sciences}, pages = {218}, year = {2019}, language = {en} } @article{BloemkerAlbrecht2024, author = {Bl{\"o}mker, Jan and Albrecht, Carmen-Maria}, title = {Psychographic segmentation of multichannel customers: investigating the influence of individual differences on channel choice and switching behavior}, series = {Journal of Retailing and Consumer Services}, volume = {79}, journal = {Journal of Retailing and Consumer Services}, doi = {10.25974/fhms-17896}, url = {http://nbn-resolving.de/urn:nbn:de:hbz:836-opus-178965}, pages = {1 -- 17}, year = {2024}, abstract = {This study investigates the role of individual differences in channel choice and switching behavior in a multichannel environment using latent class analysis on data from 1512 customers. Psychographic variables from five domains (risk attitudes, cognitive ability, motivation, personality, and decision-making style) serve as covariates for multichannel customer behavior. We identify six segments that differ significantly on six psychographic variables (readiness to take risks, need for cognition, autotelic and instrumental need for touch, and rational and intuitive decision-making styles). The results advance the theory-building of multichannel customer behavior and present insights for proactively managing customer journeys of distinct segments.}, language = {en} } @inproceedings{BuchholzKappel2020, author = {Buchholz, Wolfgang and Kappel, Antonia}, title = {Purchasing in service networks: The impact of high visibility on purchasing performance}, series = {IPSERA Conference Proceedings}, booktitle = {IPSERA Conference Proceedings}, publisher = {IPSERA}, doi = {10.25974/fhms-13742}, url = {http://nbn-resolving.de/urn:nbn:de:hbz:836-opus-137427}, pages = {1 -- 25}, year = {2020}, abstract = {While the service sector is growing rapidly, the purchasing of services has not yet received significant attention in theory or practice. Service purchasers face serious challenges, and existing purchasing practices for services are often non-strategic. We choose an exploratory-qualitative research approach to investigate the purchasing of IT, logistics and Maintenance, Repair, and Overhaul (MRO) services. In particular, we focus on the role of visibility and analyze how service purchasers can benefit from extensive knowledge about their service networks. We determine that visibility indeed adds significant value to service purchasing and can help service purchasers to decrease costs, mitigate risks and maintain competitiveness.}, language = {en} } @article{ConersMatthiesVollenbergetal.2024, author = {Coners, Andr{\´e} and Matthies, Benjamin and Vollenberg, Carolin and Koch, Julian}, title = {Data Skills for Everyone! (?)-An Approach to Assessing the Integration of Data Literacy and Data Science Competencies in Higher Education}, series = {Journal of Statistics and Data Science Education}, journal = {Journal of Statistics and Data Science Education}, doi = {10.25974/fhms-17965}, url = {http://nbn-resolving.de/urn:nbn:de:hbz:836-opus-179659}, pages = {1 -- 26}, year = {2024}, language = {en} } @techreport{DaveyBaakenGalanMurosetal.2012, author = {Davey, Todd and Baaken, Thomas and Gal{\´a}n Muros, Victoria and Meerman, Arno}, title = {Barriers and Drivers in European University-Business Cooperation}, publisher = {FH M{\"u}nster}, organization = {European Commission DG Education and Culture; Science-to-Business Marketing Research Centre}, doi = {10.25974/fhms-556}, url = {http://nbn-resolving.de/urn:nbn:de:hbz:836-opus-5568}, year = {2012}, abstract = {This report presents the findings related to the barriers and drivers of university-business cooperation (UBC) that have been found to exist in Europe. These results derive from a fifteen and a half month study on the cooperation between higher education institutions1 (HEIs) and public and private organisations in Europe. The study was conducted by the Science-to-Business Marketing Research Centre, Germany (S2BMRC) for the DG Education and Culture at the European Commission (EC) during 2010 and 2011. The main components of the project are in-depth qualitative interviews with 11 recognised UBC experts as well as a major quantitative survey. The survey was translated into 22 languages and sent to all registered European HEIs (numbering over 3,000) in 33 countries during March 2011. Through this, a final sample population of 6,280 academics and HEI representatives was achieved, making the study the largest study into cooperation between HEIs and business yet completed in Europe. Further, 30 good practice UBC case studies have been created to provide positive examples of European UBC.}, language = {en} } @techreport{DaveyMeermanGalanMuros2012, author = {Davey, Todd and Meerman, Arno and Gal{\´a}n Muros, Victoria}, title = {Supporting mechanisms in European University-Business Cooperation}, publisher = {FH M{\"u}nster}, organization = {European Commission DG Education and Culture, Science-to-Business Marketing Research}, doi = {10.25974/fhms-555}, url = {http://nbn-resolving.de/urn:nbn:de:hbz:836-opus-5553}, year = {2012}, abstract = {This report presents the findings related to the supporting mechanisms of university-business cooperation (UBC) that have been found to exist in Europe. These results derive from a fifteen and a half month study on the cooperation between HEIs1 and public and private organisations in Europe. The study was conducted by the Science-to-Business Marketing Research Centre, Germany (S2BMRC) for the DG Education and Culture at the European Commission (EC) during 2010 and 2011. The main components of the project are in-depth qualitative interviews with 11 recognised UBC experts as well as a major quantitative survey. The survey was translated into 22 languages and sent to all registered European HEIs (numbering over 3,000) in 33 countries during March 2011. Through this, a final sample population of 6,280 academics and HEI representatives was achieved making the study the largest study into cooperation between HEIs and business yet completed in Europe. Further, 30 good practice UBC case studies have been created to provide positive examples of European UBC.}, language = {en} } @techreport{DaveyMeermanGalanMuros2012, author = {Davey, Todd and Meerman, Arno and Gal{\´a}n Muros, Victoria}, title = {Factors influencing the extent of European University-Business Cooperation}, publisher = {FH M{\"u}nster}, organization = {European Commission DG Education and Culture, Science-to-Business Marketing Research}, doi = {10.25974/fhms-557}, url = {http://nbn-resolving.de/urn:nbn:de:hbz:836-opus-5571}, year = {2012}, abstract = {This report presents the findings related to the factors affecting the extent of university-business cooperation that have been found to exist in Europe. These results derive from a fifteen and a half month study on the cooperation between higher education institutions1 (HEIs) and public and private organisations in Europe. The study was conducted by the Science-to-Business Marketing Research Centre, Germany (S2BMRC) for the DG Education and Culture at the European Commission (EC) during 2010 and 2011. The main components of the project are in-depth qualitative interviews with 11 recognised UBC experts as well as a major quantitative survey. The survey was translated into 22 languages and sent to all registered European HEIs (numbering over 3,000) in 33 countries during March 2011. Through this, a final sample population of 6,280 academics and HEI representatives was achieved making the study the largest study into cooperation between HEIs and business yet completed in Europe. Further, 30 good practice UBC case studies have been created to provide positive examples of European UBC.}, language = {en} } @incollection{DellmannJimenezPorras2014, author = {Dellmann, Frank and Jim{\´e}nez Porras, Gerardo}, title = {Training of university lecturers at National University of Costa Rica in competency-based learning and testing, University of M{\"u}nster, Germany}, series = {National and Institutional Strategies - European Higher Education Institutions Collaboration with America}, booktitle = {National and Institutional Strategies - European Higher Education Institutions Collaboration with America}, doi = {10.25974/fhms-5794}, url = {http://nbn-resolving.de/urn:nbn:de:hbz:836-opus-57943}, publisher = {FH M{\"u}nster - University of Applied Sciences}, pages = {109 -- 117}, year = {2014}, language = {en} } @article{FisherBonaccioConnelly2023, author = {Fisher, Sandra and Bonaccio, Silvia and Connelly, Catherine}, title = {Reactions of Applicants with Disabilities to Technology-Enabled Recruitment and Selection: A Research Agenda}, series = {International Journal of Selection and Assessment}, journal = {International Journal of Selection and Assessment}, doi = {10.25974/fhms-17710}, url = {http://nbn-resolving.de/urn:nbn:de:hbz:836-opus-177102}, year = {2023}, language = {en} } @techreport{FoeckingBroesterhausNiehueseneretal.2022, author = {F{\"o}cking, Jan and Br{\"o}sterhaus, Jonas and Nieh{\"u}sener, Marcel and Buchkremer, Kai-Luka and Potthoff, Lennart and Farwick, Andre}, title = {Abschlussbericht FEP 2022}, editor = {Grewe, Claus}, organization = {FH M{\"u}nster}, url = {http://nbn-resolving.de/urn:nbn:de:hbz:836-opus-155230}, pages = {72}, year = {2022}, abstract = {Der Abschlussbericht fasst die im Sommersemester 2022 erzielten Ergebnisse des Forschungs- und Entwicklungsprojektes im Studiengang Master of Science Wirtschaftsinformatik an der FH M{\"u}nster zusammen. Das Forschungsprojekt gliederte sich in drei thematische Bl{\"o}cke. Der erste Block betrachtete den aktuell aufkommenden Ansatz, WebAssembly-Anwendungen in serverseitigen Umgebungen auszuf{\"u}hren. Die vielf{\"a}ltigen Leistungsfaktoren, z. B. m{\"o}gliche Quellsprachen, Werkzeuge und Plattformen, wurde in systematischen Messungen hinsichtlich ihres Einflusses und der Leistungsf{\"a}higkeit miteinander verglichen. Im zweiten Themenblock standen jeweils zwei Programmiersprachen im Mittelpunkt. So wurden die Programmiersprachen Rust und Go hinsichtlich der Unterst{\"u}tzung von Nebenl{\"a}ufigkeit anhand des Beispiels eines prototypischen Webservers analysiert und gegen{\"u}bergestellt. Weitere Leistungsdaten wurden f{\"u}r die Sprachen Rust und Python hinsichtlich der Verarbeitung von Graphalgorithmen erhoben und verglichen. Der dritte Themenblock befasste sich mit Kommunikationsaspekten in Service-Mesh-Architekturen. Hier wurden verschiedene Circuit-Breaker-Implementierungen sowie unterschiedliche Proxy-Ans{\"a}tze zur Steuerung des Nachrichtenverkehrs gegen{\"u}bergestellt und bewertet.}, language = {de} } @inproceedings{GerstlbergerKestingKorff2011, author = {Gerstlberger, Wolfgang and Kesting, Tobias and Korff, Nisha}, title = {MARKET SEGMENTATION IN UNIVERSITY-INDUSTRY TECHNOLOGY TRANSFER}, series = {Technology Transfer Conference 2011, Augsburg}, booktitle = {Technology Transfer Conference 2011, Augsburg}, doi = {10.25974/fhms-579}, url = {http://nbn-resolving.de/urn:nbn:de:hbz:836-opus-5795}, year = {2011}, abstract = {This presentation focuses on the knowledge and technology transfer (KTT) relations between universities as research suppliers and industrial companies as (potential) research customers from a market-oriented point of view.}, language = {en} } @masterthesis{Harnisch2024, type = {Bachelor Thesis}, author = {Harnisch, Selina}, title = {The Power of Personality: The Impact of Personality- Tailored Campaigns on Affecting Purchasing Decisions Among Gen Z}, doi = {10.25974/fhms-17753}, url = {http://nbn-resolving.de/urn:nbn:de:hbz:836-opus-177534}, school = {FH M{\"u}nster - University of Applied Sciences}, pages = {73}, year = {2024}, abstract = {The urge for personalisation and the rise of technological advancements in the 21st century is pushing for more innovative marketing strategies. As such, this dissertation examines the impact of personality-tailored campaigns (PTC) and how it affects purchasing decisions among Generation Z, focusing on theoretical and practical implications. A conceptual framework for the process of personality-tailored marketing has been developed to provide tangible value for businesses of various industries in particular the fragrance, smartphone, and food industry.}, language = {en} } @article{HayKorwisiLahmeHuetigetal.2024, author = {Hay, Ginea and Korwisi, Beatrice and Lahme-H{\"u}tig, Norman and Rief, Winfried and Barke, Antonia}, title = {Clinicians diagnosing virtual patients with the classification algorithm for chronic pain in the ICD-11 (CAL-CP) achieve better diagnoses and prefer the algorithm to standard tools: An experimental validation study}, series = {European Journal of Pain}, journal = {European Journal of Pain}, doi = {10.25974/fhms-17914}, url = {http://nbn-resolving.de/urn:nbn:de:hbz:836-opus-179147}, pages = {1 -- 15}, year = {2024}, language = {en} } @techreport{HelmerBaeumerDeLeoetal.2024, author = {Helmer, Judith and B{\"a}umer, Lena and De Leo, Alessia and Demirci, Kardelen and Asche, Rico}, title = {Erwartungen an K{\"u}nstliche Intelligenz im Gesundheitswesen}, organization = {FH M{\"u}nster}, doi = {10.25974/fhms-17967}, url = {http://nbn-resolving.de/urn:nbn:de:hbz:836-opus-179677}, pages = {10}, year = {2024}, abstract = {Die Integration von K{\"u}nstlicher Intelligenz (KI) im Gesundheitswesen ist zu einem Schwerpunktthema geworden und dominiert aktuell Diskussionen in Kliniken allgemein als auch Pathologien spezifisch. Trotz des Enthusiasmus klafft nach wie vor eine L{\"u}cke zwischen den Erwartungen der Anwender und den tats{\"a}chlichen Vorteilen nach der Implementierung. Dies spiegelt sich in den Herausforderungen der KI-Integration wider. In der folgenden wissenschaftlichen Studie widmen wir uns den Erwartungen von Akteuren im Gesundheitswesen - spezifisch in Kliniken und Pathologien - an KI-L{\"o}sungen und ihren Einsatz. Dabei wird ein besonderer Fokus auf die dahinterliegenden Faktoren gelegt, die die aktuellen Erwartungen und die daraufhin ergriffenen Maßnahmen beeinflussen. Unsere Ergebnisse st{\"u}tzen sich sowohl auf den wissenschaftlichen Diskurs als auch auf die weite, {\"o}ffentliche Diskussion zur praktischen Umsetzung - wie in Expertenberichten, Interviews, Konferenzbeitr{\"a}gen und Artikeln aus Politik, Kliniken und weiteren Institutionen. Dadurch tr{\"a}gt die Studie zu einem besseren Verst{\"a}ndnis der aktuellen KI-Erwartungen und ihrer beeinflussenden Faktoren bei und bef{\"a}higt Akteure in dem Markt, die Zukunft von KI im Gesundheitswesen mitzugestalten.}, language = {de} } @inproceedings{LippoldRachFritsch2020, author = {Lippold, Susanne and Rach, Jutta and Fritsch, Andreas}, title = {Study programme development - Building a bridge between tradition and innovation - An unusal approach}, series = {Learning \& Teaching Forum Utrecht}, booktitle = {Learning \& Teaching Forum Utrecht}, publisher = {European University Association (EUA)}, issn = {2593-9602}, doi = {10.25974/fhms-11720}, url = {http://nbn-resolving.de/urn:nbn:de:hbz:836-opus-117209}, year = {2020}, abstract = {Study programme development is one of the most challenging processes at universities since all faculty is involved. And in our experience, the redesign of already existing programmes seems to be even more difficult: Whereas innovative forces want to pick up new trends (e.g. digitalisation or other new teaching concepts) more conservative forces emphasises on values and refer to existing experience. Both positions are important and contextually right. Thus, the presented format provides a gradual framework to bridge the gap between both sides in an interactive and creative process. Both sides are invited to negotiate the best possible result by using an unusual approach for university discussions, the benefit analysis method known e.g. from economics. After the negotiating activity, it should be obvious that a change of perspective is also helpful, if not necessary, to create a new or updated study programme. The practiced approach helps as well to recognise which limits for study programme development remain when visionary ideas are measured against reality.}, language = {en} } @techreport{LohmannKliggeTheile2024, author = {Lohmann, Niklas and Kligge, Marcus and Theile, Jannis}, title = {Abschlussbericht FEP WS 2023/2024}, editor = {Grewe, Claus}, publisher = {FH M{\"u}nster}, organization = {FH M{\"u}nster}, doi = {10.25974/fhms-17902}, url = {http://nbn-resolving.de/urn:nbn:de:hbz:836-opus-179028}, pages = {36}, year = {2024}, abstract = {Der Abschlussbericht fasst die im Wintersemester 2023/2024 erzielten Ergebnisse des Forschungs- und Entwicklungsprojektes im Studiengang Master of Science Wirtschaftsinformatik an der FH M{\"u}nster zusammen. Das Forschungsprojekt befasste sich mit der Fragestellung, wie sich hochperformanter Code in systemfernen Programmiersprachen wie Java oder JavaScript integrieren l{\"a}sst, um die vorhandene Hardwareleistung moderner CPUs und GPUs besser ausnutzen zu k{\"o}nnen. Derzeitig wird hierzu sowohl im Umfeld der Java-Plattform als auch in einer Working Group des World Wide Web Consortiums an Vorschl{\"a}gen zur verbesserten SIMD-Integration gearbeitet. Im Forschungprojekt wurden diese Vorschl{\"a}ge aufgegriffen und hinichtlich des resultierenden Programmieraufwandes und der erzielbaren Leistungssteigerung qualitativ und quantitativ bewertet. F{\"u}r JavaScript-basierte Browseranwendungen standen die Schnittstellen WebGPU und WebGL im Mittelpunkt, im Java-Umfeld wurden die drei Schnittstellen Foreign Functions \& Memory API, Java Vector API und Java Native Interface (JNI) miteinander verglichen und bewertet.}, language = {de} } @article{Matthies2024, author = {Matthies, Benjamin}, title = {Toward a notation for modeling value driver trees: Classification development and research agenda}, series = {Journal of Corporate Accounting \& Finance}, journal = {Journal of Corporate Accounting \& Finance}, doi = {10.25974/fhms-17886}, url = {http://nbn-resolving.de/urn:nbn:de:hbz:836-opus-178861}, pages = {1 -- 28}, year = {2024}, language = {en} }