@article{AuschnerLaumannGroeschke2015,
  author    = {Auschner, E. and Laumann, M. and Gr{\"o}schke, D.},
  title     = {Towards Understanding and Fostering Intercultural Competence within Double Degree Programs},
  series = {Journal of the Australia and New Zealand Student Services Association},
  volume    = {45},
  journal   = {Journal of the Australia and New Zealand Student Services Association},
  pages     = {1 -- 11},
  year      = {2015},
  language  = {en}
}
@misc{Auschner2015,
  author    = {Auschner, Eika},
  title     = {Intercultural Competence in Higher Education: Fostering IC development though international group works in a double-degree program?, Konferenz der International Academy of Intercultural Research am 29. Juli 2015 in Bergen/Norwegen},
  year      = {2015},
  language  = {en}
}
@misc{Auschner2015,
  author    = {Auschner, Eika},
  title     = {Latin American Students in Germany: Integration and Development of Intercultural Competence in Double Degree Programs, Latin American Studies Association (LASA) am 28. Mai 2015 in San Juan, Puerto Rico},
  year      = {2015},
  language  = {en}
}
@misc{Baaken2015,
  author    = {Baaken, Thomas},
  title     = {"Internationale Marktforschung im Maschinen- und Anlagenbau - Herausforderungen und L{\"o}sungen", Vortrag im VDMA-Ausschuss Marketing, zu Gast bei Bernd M{\"u}nstermann GmbH \& Co. KG, am 16.09.2015 in Telgte, Deutschland},
  year      = {2015},
  language  = {de}
}
@misc{Baaken2015,
  author    = {Baaken, Thomas},
  title     = {"Business Model Creation and Business Model Canvas", presentation within the FP7 project "FP4BATIW project - Fostering partnerships for the implementation of best available technologies \& management in the Mediterranean" am 27.10.2015 in Tunis/Susah, Tunisia},
  year      = {2015},
  language  = {en}
}
@misc{Baaken2015,
  author    = {Baaken, Thomas},
  title     = {"How to get Universities closer to Markets", presentation on the "HEInnovate Workshop", European Commission, held at: TechnologieTranserAgentur, M{\"u}nster University of Applied Sciences, am 29.10.2015 in M{\"u}nster, Deutschland},
  year      = {2015},
  language  = {en}
}
@misc{Baaken2015,
  author    = {Baaken, Thomas},
  title     = {"Linking academia and business through entrepreneurship education - the win-win-win benefits of integrating company projects in teaching", Key Note on the CIAKLII "Creativity meets Business Conference - Entrepreneurial Thinking and Acting in Creative Industries", hosted by ifm, am 26.11.2015 in Cologne, Deutschland},
  year      = {2015},
  language  = {en}
}
@misc{Baaken2015,
  author    = {Baaken, Thomas},
  title     = {"Hybride Wertsch{\"o}pfung - Potenziale innovativer Gesch{\"a}ftsmodelle durch Produkt-Service-Integration", Vortrag auf dem Workshop PUSH - Erfolg durch Produkt-Service Kombinationen, am 28.01.2015 im Stadtschloss Coesfeld, Deutschland},
  year      = {2015},
  language  = {de}
}
@misc{Baaken2015,
  author    = {Baaken, Thomas},
  title     = {"New Frontiers of University-Industry Interaction", Gastvortrag an der University of Messina, am 03.02.2015 in Messina, Italien},
  year      = {2015},
  language  = {en}
}
@misc{Baaken2015,
  author    = {Baaken, Thomas},
  title     = {"Mehr Effizienz im Touchpoint-Management - Das Touchpoint Radar", Er{\"o}ffnungsvortrag auf der Tagung "CMO Summit Heise Media: Marketing 3.0 - multimedial, emotional und vernetzt", bei Heise Media, am 18.06.2015 in Hannover, Deutschland},
  year      = {2015},
  language  = {de}
}
@misc{Baaken2015,
  author    = {Baaken, Thomas},
  title     = {"How entrepreneurial universities get their competencies and knowledge closer to market", Key note Vortrag auf der Konferenz "An entrepreneurial university and its role in the regional Triple Helix model" der Triple Helix Gesellschaft, am 19.06.2015 an der Universit{\"a}t Bialystok in Bialystok, Poland},
  year      = {2015},
  language  = {en}
}
@misc{Baaken2015,
  author    = {Baaken, Thomas},
  title     = {"The STP-Strategy - Segmenting, Targeting, Positioning - in the Marketing of Science", presentation in the "Science Marketing" track on UIIN 2015 UNIVERSITY-INDUSTRY INTERACTION CONFERENCE, am 26.06.2015 in Berlin, Deutschland},
  year      = {2015},
  language  = {en}
}
@misc{Baaken2015,
  author    = {Baaken, Thomas},
  title     = {"What B2C Marketing can learn from B2B Marketing and vice versa", Dinner speech at MarketingBEEF (Meet\&Meat) f{\"u}r Zerenko Industrial Branding im Restaurante Rosso am 03.09.2015 in Linz, Austria},
  year      = {2015},
  language  = {en}
}
@article{BaakenKielKliewe2015,
  author    = {Baaken, Thomas and Kiel, Bert and Kliewe, Thorsten},
  title     = {Real World Projects with Companies Supporting Competence Development in Higher Education},
  series = {International Journal of Higher Education},
  volume    = {4},
  journal   = {International Journal of Higher Education},
  number    = {3},
  doi       = {10.5430/ijhe.v4n3p129},
  pages     = {129 -- 139},
  year      = {2015},
  language  = {en}
}
@misc{BaakenvonHagen2015,
  author    = {Baaken, Thomas and von Hagen, Friederike},
  title     = {"Tools and approaches in S2B Marketing to market research findings", presentation within the FP7 project "FP4BATIW project - Fostering partnerships for the implementation of best available technologies \& management in the Mediterranean" am 26.10.2015 in Tunis/Susah, Tunisia},
  year      = {2015},
  language  = {en}
}
@book{BadilloVegaGalanMurosRaesfeldetal.2015,
  author    = {Badillo-Vega, Rosalba and Gal{\´a}n-Muros, Victoria and Raesfeld, Lydia and Baaken, Thomas and Rossano-Rivero, Sue and Villarreal-Castro, Milton},
  title     = {Change to Success: Case Studies of Latin American Universities on Solutions for Promoting Innovation in Knowledge and Technology Transfer},
  edition   = {1. Aufl},
  publisher = {Waxmann},
  address   = {M{\"u}nster},
  isbn      = {978-3-8309-3319-9},
  pages     = {322 S},
  year      = {2015},
  language  = {en}
}
@incollection{Balz2015,
  author    = {Balz, Ulrich},
  title     = {B{\"o}rse},
  series = {Johannes Eurich u.a. Evangelisches Soziallexikon},
  booktitle = {Johannes Eurich u.a. Evangelisches Soziallexikon},
  edition   = {9.},
  publisher = {Kohlhammer},
  address   = {Stuttgart},
  isbn      = {978-3-17-026960-6},
  pages     = {1020},
  year      = {2015},
  language  = {de}
}
@incollection{BrennerConersMatthies2015,
  author    = {Brenner, Markus and Coners, Andr{\´e} and Matthies, Benjamin},
  title     = {Process Capital as Strategic Success Factor},
  series = {Handbook on Business Process Management},
  booktitle = {Handbook on Business Process Management},
  doi       = {10.1007/978-3-642-45103-4},
  publisher      = {FH M{\"u}nster - University of Applied Sciences},
  pages     = {133 -- 152},
  year      = {2015},
  language  = {en}
}
@misc{BuchholzGraweLuehrmann2015,
  author    = {Buchholz, Wolfgang and Grawe, Thomas and L{\"u}hrmann, Matthias},
  title     = {How to apply buyer-supplier-supplier relationships for defining sourcing strategies. 24th Annual International Purchasing and Supply Education and Research Association (IPSERA) Conference: "Preparing for new competitive challenges". Amsterdam, Netherlands. 29. March -1. April 2015},
  year      = {2015},
  language  = {en}
}
@article{Buchmueller2015,
  author    = {Buchm{\"u}ller, Christoph},
  title     = {Das nicht eingetragene Gemeinschaftsgeschmacksmuster - Aktuelle Entwicklungen in Rechtsprechung und Literatur},
  series = {Gewerblicher Rechtsschutz und Urheberrecht},
  volume    = {2015},
  journal   = {Gewerblicher Rechtsschutz und Urheberrecht},
  number    = {Heft 7},
  issn      = {0016-9420},
  pages     = {629 -- 633},
  year      = {2015},
  language  = {de}
}